A simple understanding of Zhou 祎 User experience interpretation

Source: Internet
Author: User
Keywords Zhou understanding interpretation

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Once upon a time, Zhou to the user experience to make their own understanding: "To exceed the user's expectations, can bring surprises to users, to be able to make users aware of; a good user experience starts with the details and runs through every detail." "For this classic interpretation, everyone should have a different understanding, the author today to talk about their views."

The 1th core exceeded expectations and brought surprises.

We are doing the website or in product marketing, often only consider the user's current feelings, that is, to provide what he needs, but to solve the most need to solve the problem. In fact, this should be a passive one to satisfy the user. Just to solve the user to what to what, in the user's needs to meet what can extend the demand we do not seriously consider. Sometimes the initiative more for users to think about the time, but will get more feedback. For example, a pizza to join the corporate web site, more attention to provide information on how to join the content, as well as some of the Affiliate program is about investment costs, and then there are some equipment information, some questions to answer, and finally some of the latest franchisees. These content is actually the user must know, just completes these content the supply, the user's experience also is the pass, because these content other different enterprise website has, everybody has no difference. If you want to improve your experience further, you need to think about what you are offering that you don't expect, but it's really good for him. Since the author is not in this industry, however, as a consumer, from the content provided if you can add some franchisee from joining to the growing information, such as the franchisee and the development of a number of next-tier market distributors, or not only the franchise has the right to operate also can be developed offline, to the turnover level to allocate. This will let the franchisee can imagine the future situation, let him to join full of hope. After all, to join a region after the management of the rights are their own words, the increase in the number of lower franchisee can also bring income, in order to better make money he will actively manage, this is to let the franchisee surprise, beyond his expectations.

The 2nd core is the ability to perceive.

This is not difficult to understand, that is, the information displayed must let users see, or can hear, to have a real feeling, rather than let users to imagine. Now a lot of web sites in this regard is not very perfect, the text of the information can not be fully expressed. You have to work with pictures, videos or audio to make your users feel specific. Many virtual concepts, people are often unable to perceive, even without visual or auditory perception, but also to provide some data to enable users to enhance the experience. For example, cooking with the induction cooker, it is through the electromagnetic coil to convert electrical energy into heat, electromagnetic coil work will certainly have some radiation. Many manufacturers have said their products have no radiation or low radiation, in addition to text description, if you can provide some scientific experimental video to the user to do the demo, we will be very comfortable to buy use. When we do website optimization services, in order to give customers the truth of the case, we can give them to take over the optimized background data, these data are Third-party platform statistical analysis. A glance at the user. Not only do we make the user aware of the result, but also let the user see the real process, which is very good for the user experience.

The 3rd core is the attention to detail, the details should be throughout.

Details often determine success or failure. A small detail did not notice, let the user experience is not good, may lose a user. User experience to do the final is to see if each detail is handled in place, no error, so that users feel that our work is meticulous and serious, so that users know that we are entirely for him to consider. For example, the content of the site does not appear in Pisa, do not appear in the picture distortion. Not only that, for the actual franchisee, the first year to provide decoration fees, free guidance, and send a person on-site guidance until skilled operation. Although these small details more time-consuming and manpower, but to help the franchisee do a good job, to join the enterprise is also a positive promotion and promotion. The details are sometimes not done badly, but are caused by human negligence. Sometimes we can not fully stand in our perspective to think about the problem, to stand in the user's point of view more thinking, the details will continue to improve. For example, to do SEO services business, after a period of time users want to do a diagnosis, see how the effect, this is if we raise charges that will make users feel very bad. We can completely free for its diagnosis, detailed understanding of the needs of users, if the user wants to change the original idea, we can further communication with the user, modify the scheme, so as to obtain the user's approval.

The

User experience is a feeling, an impression, a response, a purely subjective feedback. As long as we are completely user-centric, bring to the user surprises, so that users expect to exceed the imagination, and let users feel at all times, the details of the perfect, our user experience can fully meet the user. This article by Pisa to join http://gogogopizza.com/original offer, A5 start, reprint please specify, thank onlookers.

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