A Sina Weibo marketing strategy sharing

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Like many electric business enterprise, the author also has been paying attention to Sina Weibo. This is the author is also found to do micro-blog marketing, the most difficult, but also the core of the work is to let us send the microblog by more people see. As long as Weibo has more people to see, there will be more people forward and interactive, our platform will be more exposure, the brand has been promoted.

Around such a train of thought, the author found that there is a way to greatly enhance the micro Bo is the probability of attention: is in the hair of the micro-blog added by the hot search keywords.

Sina Weibo has a bit of our marketing is very advantageous, that is, in the search results by default is sorted by the time, that is, as long as we send out to the micro-blog, immediately to search the bar to search our micro-blog contains the keywords, will certainly be displayed. So if we add a keyword that users are very concerned about in Weibo, this microblog can be seen by many people.

There are still 2 problems to be solved in this method: First, what words are hot search, and the second is how to put the hot search words into our microblog.

The question of what words are hot search is simple. Sina Weibo, like Baidu, offers a list of the most hotly discussed keywords and topics in Sina Weibo. These words are the hottest search, they can be well applied to our microblog.

And how to the hot search of the word embedded in our microblog, to do is to find the words in the hot search for those who have your website, brand related keywords. For example, if you are a car-related website, the word can be used well. If you can't find such a keyword, that's okay, a little bit of change can eliminate those unrelated, or the Beijing auto Show for example, like we are selling glasses website, and Beijing Auto Show is not related, but I can say: Beijing auto Show on the appearance of glasses, modelling stunning attention. After random p a picture upload, this is OK.

Such a method is also particularly suitable for the promotion of micro-activities, such as we do a micro-blog activities, it is not enough to rely on their own microblog fans to spread is obviously not sufficient, you can use this method to do promotional activities. In the event, add hot search words, so that your activities are exposed. And the activity itself is attractive, so even if your hot search words are not related to your activities, you won't care.

In addition to the hot search words can be used, some long-term attention to the word is also available. For example, constellations, Zodiac and other related keywords, these words in the micro-blog is also a very alarming degree of concern, the author has also done testing, and the constellation of Micro-blog, in half an hour can be forwarded to thousands of times.

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