A small proportion of light media investment income is not high

Beijing News (Reporter Zheng Dawson) at the box office failed to achieve high profits, light media recently released the first half of 2014 performance notice shows that first half net profit fell 30% to 45%, to 95.06 million yuan to 120.999 million yuan.

Small investment income is not high

In the first half of this year, Guang Sen participated in 6 films and obtained a total of 1.356 billion box office, ranking the top among box office in domestic private film companies. However, it is hard to gain high returns due to low investment ratio. Unlike the generous investments made by Huayi Brothers, the light media is typically a small percentage of its investment in movies and gets its distribution rights through investment.

Hou Tao, vice president of Enne Consulting, said at the box office hot "Where's the Dad?" For example, the film won 690 million high box office, but the proportion of light investment may be less than 5% in the light of investment patterns, often Through the lower investment ratio, get the film distribution. In contrast, "at the same table