A solution to the right of site being lowered by error optimization

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Baidu search engine algorithm more and more stringent, SEO has a lot of details on the optimization, many times the webmaster error optimization, resulting in the site is not necessary punishment, because the wrong SEO optimization caused by the site is down the right, webmaster should be how to solve the problem in a timely manner, the author summed up a few common solutions.

Wrong robots cause the right to fall

Spiders to the site crawl content, from the robots file to crawl, the file syntax seems very simple, but the webmaster often make small mistakes, resulting in the whole station or the entire Directory page is blocked, can not get the corresponding keyword rankings. such as filling disallow:/mulu/, this is to screen a Mulu list page is not included, the result of the error written screen all belong to the page under the list.

Solution: For the wrong robot file led to be down right, need to modify the files in time, fill in the correct shielding syntax, and then resubmit the site to the search engine webmaster tools, waiting for search engines to retrieve the site, update the corresponding search mechanism, restore the weight of the site.

Second, the new and old web site alternately led to fall right

In order to enterprise brand more in-depth users, the new site to become the old brand development of the inevitable, Baidu search engine launched a Web site revision tool to help the webmaster better to carry out the revision of weight transfer. But there are still a lot of webmasters can not be improved in the old and new alternation, 301 redirect is a necessary tool in the revision, the webmaster only to the old site of the first 301 redirect to the new site, the old site can be visited the same page, and there is no permanent redirect to the new site, when the new station can not have enough weight to be down the right penalty.

Solution: The website revision completes, first will the new edition on-line, maintains the old content to live for a period of time on the line, the new and old content simultaneously exists for a period of time, and the new edition content has already begun to collect, to the old content set 301 jumps, will the old edition content point to the new After the revised site submitted to the "Baidu Revision tool", the old station needs to do 301 permanent jump to the new site. At the same time, do not recommend the webmaster to the old station all pages are 301 redirect to the new station home page, if these pages in the search engine rankings, search engines can no longer find the corresponding URL address, so the rankings will be due to lack of corresponding targeted and decline.

Third, the internal chain of construction chaos led to the right to fall

SEO optimization needs to have a strong site within the chain building, in the Web site design into a network of structures, the internal pages are directly linked to each other, the network of construction and construction of the improper and become chaotic, home layout of multiple words, the inside pages of different keywords at the same time link to the same page, crumbs navigation in the stacking of keywords, into the classified list with "More" tags, these imperfect internal chain construction easily lead to the weight of the site is dispersed, by the search engine punishment.

Solution: Home Layout 2-3 keywords, positioning of the main keyword in the home page tab layout, do not appear piling phenomenon, the classification of keywords in various categories of channel page, the channel page of the META tag also need to manually add, different channel page layout of the keyword will be different, do not unify the call home page of the META tag, Causes the spider to crawl the page to be the same page, causes the duplicate page to be lowered the right. Inside the page appears anchor text keyword inside the chain construction, avoid different keywords at the same time link to the same page, spiders can not determine which keyword is the main keyword, decentralized site weight caused the site was down right. Anchor Text keyword Construction is best to do the long tail keyword, to attract users to browse more pages, reduce the page bounce rate, improve the spider on the page crawl frequency.

Error imperfect SEO optimization caused by the right to be down very helpless, webmaster to SEO optimization rules are very understanding, do not because of unnecessary details to optimize the site is down the right, the above 3 are common error optimization details, Loudi Talent Network (http://www.0738rc.com) summed up with the common learning.