A stake in the "hungry" outside the sale of the public comments O2O God mending knife

Known as China's "Silicon Valley" Zhongguancun is the birthplace of many High-tech companies, Baidu, Sina, Sohu, Jingdong Mall all the prosperity in this, now Zhongguancun has a large and small internet companies thousands of.

Located in the Haidian West Street 3W Café also with a strong internet atmosphere, café wall painting is domestic and foreign internet companies listing time and market value list, there is an internet entrepreneur photo wall. So, two Shanghai Internet companies Strategic Cooperation conference also deliberately selected to Zhongguancun 3W Café held.

May 6 Afternoon, the public comments and online delivery platform "Hungry" held a strategic cooperation conference. Public comments and investors spend 80 million of dollars in the "hungry", after the two sides will be in the merchant data, takeaway services, platform flow and other aspects of integration.

This cooperation means that this year after booking, marriage, hotel tourism business, the public comments will be from the field of O2O cake on a more important knife.

Different from the previous, the public comment on the "takeaway" this knife is not like group buying, scheduled business and so completely their own dry, also did not choose the hotel tourism business and OTA cooperation, but the use of shares in cooperation, in-depth integration of data, the public comment on Vice President Jiang Yuping, "This approach is not simple one plus one, but multiplication effect." ”

In this way, the public comment on the creation of cross-industry, deep longitudinal local life services O2O Ecology has been formed, and its establishment of connecting people and service platform dream is also a step closer.

"Take-Out" Happy Rodeo

Group buying is nearing the end of O2O's other business, "takeout" by cold and hot. Said, in the internet history, trying to start from the take-away business, but because of the low unit price and highly fragmented, non-standard features such as the previous involvement in the takeaway business is mostly regional small sites, not to scale.

And a start in Shanghai Jiaotong University of the foreign sales site "Hungry Mody" a sudden rise, after 4 years of development, its coverage of nearly 30 large and medium-sized cities, more than 50,000 joined the restaurant, daily orders 100,000 single, the annual online turnover of more than 1.2 billion yuan, to become the current online take-away the best site. November 2013, "Hungry" got 20 million U.S. dollars C-round VC, verified the "takeaway" concept of the feasibility.

Rivals have followed suit. Last November, the group set up a special team to formally announce the march into the "takeout" business. Shortly thereafter, the American Regiment's takeaway business expanded to more than 30 cities, but according to friends, in addition to Beijing University and the Business Circle, the other cities in the takeaway service is mostly around the university's catering services.

Almost with the United States group at the same time, Amoy Point also began to sell business attempts, Amoy Point and the United States Regiment business Basic focus on catering business is different, not only includes food and beverage, as well as supermarkets, flowers, fruits and other types of business.

and founded in 2009, "Hungry Mody" is a few young people to create a focus on the sale of the site, has been small in the industry famous. "Hungry" early service in the university near the small and medium-sized restaurant take-away business, which has a unique view of the merchant side service.

"Hungry?" CEO Zhang Xuhao in the press conference, "hungry?" the initial development of business is around the university, now the user has expanded from the student population to white-collar people.

In addition, there are some local sites to do the local takeaway field first, such as Hangzhou's point I, the open eat in Wuhan, Xi ' an flying rice network.

and foreign online dining menu and takeout service provider GrubHub Seamless has been listed in April this year, the company market value of 2.5 billion U.S. dollars. GrubHub listed under the stimulus, the domestic "takeaway" concept of continuous warming, and become the major giants are happy enclosure O2O field of the new blue Sea.

Multiplication effect

Prior to that, the public comments on the new version of 6.3 products have increased the "takeaway" function, but why will the heavy investment at this time "hungry?"

Public comments Vice President Jiang Yuping this explanation, O2O is a particularly large market, even if refined to the catering business, there is no one company can cover all business. With any business to do their own, around the enemy, as a cooperative integration, to provide users with better service.

Public comments on the hotel after the establishment of the Ministry of Tourism, a lot of their own resources outside the data used with Ctrip, art, such as OTA cooperation way. And the shares of the "hungry" cooperation can be faster integration of both advantages of resources.

"Hungry?" CEO Zhang Xuhao with friends. Several development goals, from student user groups to white-collar users to expand, through the image, comment on the accumulation of information to help users to make consumer decisions, through the analysis of the precipitation data for the merchant to provide better information services.

This cooperation public comment will and Hungry Mody will be in the field of food and beverage merchant data, takeaway services and platform traffic will be in-depth docking and integration.

Then, hungry can get a public comment on the sale of food and beverage business comments on the information, from students to white-collar users to the transformation of a large number of traffic, as well as with the public comments in the field of data in-depth cooperation to provide better services to the merchant.

And for the public comments, the choice and hungry cooperation, you can operate on their own basis to cover more merchants and cities, to provide users with a more comprehensive delivery services, to help its faster to create local life services O2O Ecological circle.

A O2O practitioner comments like this, hungry? Select the public comment on the shares, in fact, with the public comment on the choice of Tencent shares very similar, that is, the equity party can not only bring the company to develop the necessary cash, but also to bring traffic, business integration. and the public comments on the delivery of services can also be with the share of hungry to get quickly improved. Such cooperation is not a simple addition, but a beneficial multiplication effect on both sides.

It is understood that in this public comments and investors to invest in the transaction completed, to Hungry Mody founder and CEO Zhang Xuhao led the founding management team will continue to have control of the company, keep hungry for the independent operation and development, and plans to be listed after 3 years.

Perfecting O2O Ecology

If the local life service O2O is a big cake, the public comments have been methodically cut one knife after another.

This year, the public reviews the press conference constantly, Tencent has made a micro-letter entrance, and soon after the entry of micro-letter friends, QQ and QQ friends Circle, such as Tencent's heavyweight entrance, plus the public comments through the other navigation software, Yellow pages, social and other long tail O2O flow entrance, combined with its own users, The public comments already have a huge source of traffic.

But the flow that cannot be realizable is worthless. To this end, the public comments need to develop a variety of business lines to complete the "flow of liquidity" task.

At this point, the public comments on the flow of the current business structure has been basically built, and its "platform business" mode more and more clear.

Customer reviews information business as the cornerstone of catering, leisure and entertainment, such as the traditional advantages of the industry, to provide group buying, booking, takeout, coupons, marketing and other services.

For users, a rich service program means a wider choice. And for the merchant, you can choose a variety of ways to work with the public comments to cooperate, do not accept the purchase of merchants can use coupons to attract customers, not willing to discount the merchant can also choose marketing promotion services.

In addition, the public comment on the depth of the marriage field, to provide users with wedding, wedding, wedding banquet, such as one-stop service choice. There are hotel tourism industry, the public comments using its own resources and Ota Ctrip, Art dragon Cooperation in the way of combining.

After the above integration, users only need to open the public comments, you can access to life services related to various services.

"Now, the public comments have been established from the decision to the consumer closed loop, from catering, leisure and entertainment to marriage, hotel tourism, the complete O2O ecological structure, the next task is to quickly implement the", the public comments CEO Zhang seems to be confident.

According to the quality of the consultation data, 2014 China catering market size of 91.3 billion yuan, 2015 will reach 124.9 billion yuan. This is only the food field data, the local life service O2O cake is obviously big enough.

And the biggest platform of local life service-------------------public comment

PostScript：

At the time of the press, friends remember the public comments on CEO Zhang issued internal Mail, Zhang on the local life O2O have unique insights. The original text is as follows: readers

You XDJM,

Let me tell you a good news, we are recently and Hungry (ele.me) in the sales business to reach a deep strategic cooperation. Future, hungry will continue to maintain independent business development.

Takeout is a big demand for consumers, our proprietary takeaway business is only in the Shanghai area, the current daily average order has more than 2500 orders, is 3 times times before the month. From the user side to see the takeaway, the demand is direct and simple, that is to have more choice of businesses, but also hope that their services, especially the distribution is timely and reliable. But from the angle of industry and operation, the ecological chain of takeaway is complex and has high requirement on operation ability. For example, big brand chains such as John Johnson and McDonald's, their core needs in professional and personalized systems and service solutions, we previously invested in the wisdom of the Dragon is to solve this type of merchant demand the best companies. Home food and Sherpas for high-end businesses to provide a good distribution services, offline logistics and distribution capabilities are their strengths. Are you hungry? 5 years ago from Shanghai's student market started, now covers the country nearly 30 cities 50,000 students and white-collar restaurants, daily orders reached 100,000. They have a deep understanding of the field of foreign sales and the most powerful team we have seen in this field at the moment. And hungry cooperation will quickly improve the coverage of our take-away businesses in the short term, providing our consumers with rich and secure choices.

For the takeaway business, our core statement is to provide our customers with the richest and most reliable choice of merchants, in view of the complexity of the industry, we are positioned to do the delivery platform, will be mainly through with third parties such as hungry and Chi Long partners to achieve our business objectives. We will also actively cooperate with more third parties. In addition to cooperation, we will continue to operate our offline sales and operations team, mainly focused on those who are particularly suited to comment on users and in the short term can not be covered by third-party partners to those businesses.

To do local life O2O platform, for our users to provide one-stop content, concessions and services is our company's next development direction. O2O field is complex enough, we believe that strengthening our platform and opening up cooperation is the best way to develop. We will focus on our capabilities and resources only to do the platform's core business and function, more open with the industry partners to create mutually beneficial o2o ecological circle. In addition to hungry, we are still working together or invest in a number of excellent companies in the industry, will be at the right time to share with us!