KeywordsTest water fashion costumes the Annunciation Bird
Saint Angelo (002154. SZ) yesterday announced that the investment of 15.3 million yuan in Shanghai than Root Fashion Co., Ltd. (hereinafter referred to as "more than Root"), accounting for the company's registered capital after the 51%, market watchers believe that in recent years, the men's industry has been relatively slow growth, sporting goods industry growth, the city of Saint-Angelo But the competition is expected to be fierce. Billout was established October 22 this year, the scope of business is mainly in the low-end fashion sportswear production and sales, has not yet started the actual operation. Market Observer Chen Shixin to "the first financial daily" said: "In recent years sporting goods industry is a roaring, men's market overall growth is relatively slow, and the domestic low-end fashion sportswear as a whole to see there are some opportunities, the Saint Angelo involved in this industry can use the original channel to achieve the expansion of the campaign. "The Annunciation and the Seven Wolves" (002029. SZ) is the domestic two main men's listed companies, 2008 two companies operating income, net profit increased significantly, the Saint-Angelo 2008-year operating income of 938 million yuan, an increase of 100.4%; seven wolves in the year income 1.653 billion yuan, the year-on-year increase of 88.7%; But by 2009 years, The growth rate of the Annunciation and seven Wolves slipped to 16.2% and 20.24% respectively. Compared with men's enterprises, the production of sports fashion products Special step (01368. HK) in 2007 and 2008, revenue growth was 181% and 111% respectively, while the 2009-year performance was down, but income growth still reached 23.6%, earning 3.55 billion yuan in the current year. Chen Shixin said that the sporting goods industry has a good outlook, but the competition is also much higher than men's, enter the risk of higher. Special step 2006-2008 years of increase in the annual growth of more than 60%, 2009 growth down to 24%, another multinational sports brand Adidas, etc. are scrambling to scramble for sports fashion supplies market, Adidas new low price "NEO" series of products its target market is China's small and medium-sized city consumers. The Saint Angelo company admits: "Because the company does not operate fashion sports apparel experience, and the domestic fashion sportswear market also has a unique clothing market investment, quick results, low industry barriers, competition is very fierce, homogeneity of the phenomenon, if the company does not operate well, leading to product visibility is difficult to upgrade, Sales network expansion than expected, it may have a certain negative impact on the company's performance. ”
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