A study of "sharp" marketing from the perspective of economics

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

From the perspective of new economy, I am still a superficial person in e-commerce industry. Although have n years of Internet experience. But the real contact and understanding is only two years of things, this how much with my study of the profession and engaged in the industry. From the traditional marketing to the current network marketing, the internet has brought too much change-e-commerce is a big way.

From the traditional 4P theory (product,price,place,promotion) to the demand-oriented 4C theory (Consumer,cost, convenience,communication) to the present 4A (projectile, Appreciation,appropriate,arouse) theory. As a marketing he has been in progress and change, from product-oriented to demand-oriented, and then to the 4P and 4C sublimation from the 4A theory. As a marketing staff, we have also been aware of the changes in consumer demand and should be unchanged. From the emphasis on product guidance, innovation (projectile), to the emphasis on products and brands of premium, appreciation (appreciation), and emphasis on distribution and purchase of the appropriate, appropriate (appropriate), and then to emphasize with the consumer to create excitation, resonance (arouse). We are dealing with 4P consumers do not buy accounts, 4C corporate profits do not support this embarrassment. For marketing planning provides a principle, to have no leading products, there is no promotion value, there is no suitable channel, there is no communication between consumers, this is the most important. Now put it on the Internet, from the height, depth and breadth, for us to bring a new understanding and application.

This is the network marketing (line Marketing or e-marketing), first of all bring the change of time space. The ultimate aim of marketing is to occupy the market share by trade, but in the traditional marketing process, it is impossible to realize the time and space crossing to exchange information and resources. But network marketing can, the information and resources "storage" in the Internet, relying on the Internet wide, large, deep, strong to achieve 7 days 24 hours anytime, anywhere global marketing services.

Second, interactive multimedia services, in a nutshell, that is, this service can be used through the Internet, such as text, sound, image and other information to achieve storage and exchange, and in the process of exchange can also achieve supply and demand interaction and two-way communication. This provides a great convenience for us to understand the product and to listen to the market reaction. This is more advantageous than the offline promotion and propaganda of the "audience mode", and the exchange of information makes the marketing more creative and dynamic.

Third, the success of E-commerce can I see the advantages of the Internet. In the solution of information flow, capital flow, logistics and other issues, the Internet let us see the largest marketing channels-network marketing. At low cost (save time and effort), "High performance" (Internet unparalleled information quantity and accuracy, and 7 days 24 hours operation), flexibility (various marketing tools, such as keyword search, network advertising, blog marketing, SNS marketing, licensing e-mail marketing, membership marketing, viral marketing, etc.) is widely used.

Finally, we also see the "New economy" is determined to reform, "online" development can not be separated from the "offline" support. As a new marketing concept of network marketing, the same in the phase of complementing and perfecting the whole marketing system of sound development. Network Marketing No matter how sharp, also inseparable from the traditional 4p/4c/4a theory. But with internet marketing, go faster and walk me farther