A study on the profit model of changing guest net

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Today, the Internet to understand the development of the network, in the news search is seen in most of the "after the festival," the report, but suddenly on the admin5 saw in 2007-7-25, a "1 million yuan to sell the Chinese website!", the source of the article is a well-known Exchange site "for China", Another search, incredibly again in the Chinaz see hair in 2007-12-18 an article "Change Guest" website has closed anonymous transaction amplification risk, this is in the webmaster circle about the latest article in the industry, is not good news, is it the winter of the passenger network is coming? I can't believe After a closer look, two articles mainly mentioned three reasons one is the risk of anonymous transactions, the second is the development of funds, the third is two-way exchange of barter turnover rate is low. I think the root of these three problems is the capital problem, with the funds of these three problems are good to solve. At the same time, I think the root of the money problem is the profit model, there is a good profit model, can immediately obtain a certain benefit, or to obtain the favor of VC, money is naturally not a problem. But now some of the profit model is not clear enough, implementation is not thorough, think of some innovative profit models such as logistics and distribution is still very far away. So I would like to change the net the most basic two profit model and everyone to explore, I hope to help change the customer network development.

First, increase the category of goods page "embedded advertising" to promote

China has said that "day visits less than 100,000, do not advertise", if the site has sustained economic strength to do so, of course. If the website does not have certain economic strength, the fund becomes the bottleneck which restricts the website development, then, the timely implantation advertisement obtains certain income to be necessary, because this is not only the economic guarantee, is you insists the development the confidence guarantee. As long as the site has a certain degree of visibility, there are fixed visitors, the nature of advertising value. Some of the net said that they have 350 categories, a classification even if only to do an advertisement, then theoretically this change the net can also absorb 350 ads. Would it be annoying to have so many commercials? I do not see, the user landing this page to view, it is likely that the category of goods demand, when he has the need to see in time to meet the needs of his business ads, should not be too annoying, his needs do not have to be met through Exchange. This category on the classification page on the classification of items related to the ads, although the number of people to see less, but more targeted, businesses to this direct display to potential consumers are generally interested in ads. Some people may ask, you say lightweight, so many ads who talk, who to talk to, how to ensure that can be discussed, I think the following second method just can solve this problem.

Second, quickly to join the national investment, absorbing funds, to seize the market.

Changing the network of the current easy to focus on the same city transactions, but from the well-known network of casual search for some of the two types of urban information, and some only one or two exchange of information, or even a exchange of information is not, this shows that the depth and breadth of the concept of customer exchange is far from enough. However, there is no doubt that every family in every city, each individual has a potential for easy material needs, often online but do not know that there are still many people, do not surf the internet but the potential demand for the person is more than 10 times times in the exchange, if these potential users of the easy material needs to be mobilized, then the passenger network must be busy. See there are so many places to change the net constantly born, know this industry propaganda intensity, depth is still far from enough, otherwise, as long as a few big change guest website can affect and serve the whole country. Changing the net should do some to local city's offline promotion activity. Don't forget to change. At the beginning of China's development, the online barter activities held in the university campus have played a great role in the development of China. So, to the local city of the offline promotional activities who to do, how to do? Very simple is for the national recruit agents, by agents to do, by the agents to arrange the site to carry out the activities of the offline, so it is easy to open the visibility, and in-depth publicity to the concept of change. How does the agent profit? It is also simple, is the sale of local sub-station items classified page ads. If you think this advertising is not good for sale, then I would like to say that you have not studied how to use the network to effectively assist local business customers to promote business, you will not give local business customers to the local people's online advertising program. If a local agent of these two aspects of research in place, and solid publicity to promote the agency of the station. It will certainly attract commercial customers to advertise. If attracted 100 advertisers, an advertisement for 500 yuan a year, the agent's gross margin is 50,000 yuan, if you do 200 customers, each customer 1000 yuan, the agent's gross margin is 200,000 yuan (according to city-level city standard analysis). It does not include other value-added services to be carried out in the future. Of course, the value of advertising, agent revenue ultimately depends on the site's visibility, the site's traffic, the effectiveness of the site users. Maybe someone will laugh at me. It's just a theory, and it's not easy to achieve. But thankfully, change the net can let the agent with very little input to join, for example a county agent a year only pay 1000 yuan to join the fee even less, the agent just put a round of leaflets can start, thousands of yuan of input to fight 200,000 yuan Harvest, I believe it can be a try. But an agent even if only 1000 yuan to join the fee, the country 3,000 cities, if there are 500 to join, join fee income of up to 500,000. If received 5000 first year joined the fee, achieves 1000 franchisees, only joins the expense one annual income can reach 5 million. In short, change the net to the local agent design profit point how much, how big, the agent's input will correspondingly how many, how big. At the same time also decided to change the net can get how many joinedIncome and how much development.

Speaking of which, you may laugh, several agents can study through "How to use the network to effectively assist local commercial customers to promote business", "How to give local business customers to do for local people's online advertising program", yes, few agents know how to do, this is the other people do not develop their own programs to join your reasons, This is going to see the marketing director of the net who is that strong? To see which change the net can be as early as possible to make a detailed and effective "passenger network local station promotion and operation Plan"? Who do good, do fast, who is good investment, who will be more profitable.

Of course, with the change of guest net, exchange of feelings, change the scope of service exchanges continue to expand, to change the customer network, the forum for guests, the various platforms for guest cafes are constantly rich, time Exchange network, skills Exchange Network, multi-party Exchange, the national network for customers, local change customer network business model, competitors are increasing. The method I mentioned above may not be applicable, even because of the superficial and laughable. The author's knowledge is shallow, unavoidably has the shortcoming, writes this article only in the beginning, makes the pen pal. If there is any improper place to ask everyone to visit the station Miao Chong Network (http://www.miaochuang.com) criticism, contact qq:337172412. Site Comments Observation 2 group 47021611. The new beginning of the Web February 28, 2008