A successful SEO every day to do the necessary things

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Nine things you should be aware of in your optimization

It should be said that most web traffic is from the search engine, not all will have a large proportion. Therefore, website optimization is a required course for every webmaster. Optimization must grasp the good degree, optimization is not enough, the effect is not ideal, optimization over, it will be the search engine penalty, so we need to understand the taboo website optimization.

1. You cannot change the title frequently. A not chaotic site, Baidu is not like, the beginning of the site, should be the website of all the details are considered, once established, it will not be easily changed.

2, can not be pure collection. Search engines are just as fickle, if a Web site content is highly repeated on the network, then the rankings will not be good, collect the site Baidu will be collected, but the collection will be slowly K-watch, and rarely will give the opportunity for rehabilitation, even after the daily update of original articles, also useless. But this does not mean that we cannot collect, we can make some changes to the collected articles, such as replacing the content, changing the title and so on.

3. Cannot pile up the pivot word. This everyone should know it, but how to calculate piling up, it is not good to say, I feel the first paragraph of the article is not the best word of the number of times is not more than two times, otherwise there will be suspected of cheating, especially the new station, should try to avoid too significant optimization.

4, cannot choose the wrong pivot word. Traffic is too low hub words, optimization is perfect, also useless, and attention to a very high hub word, even if the second page, will bring a lot of traffic.

5. The code cannot be too long and messy. Spiders are reading Web pages from web code, and if the code is too long, spiders will find it hard to know where to focus or even truncate the spider's crawling.

6. The topic cannot be inconsistent with the content. Site content and theme deviation, search natural will not like, but there is a common method, in the title of the content page plus the name of the site, which has a certain role in the ranking of the home page

7. cannot be full flash or picture. Flash and pictures are attractive, but not relative to user needs and search engines. Search engine spiders are unable to read Flash content.

8. No spam links. Use mass software mass spam links, that the more links are always better, really search engine is the quality of the link.

9. Not too grumpy. Haste makes waste, impatient to eat hot tofu, website optimization must have a good mentality, especially Baidu for the new station included very slow, a new station for Baidu optimization, must be ready to fight a protracted war. Why search engines are popular, it is because the user can find something on the above, search engine requirements for the site is also so, do site optimization should also be more than the user's point of view, the purpose is the user experience, the search engine algorithm is often improved, cheating website, even if can succeed, but one day, Will be dropped by K, because the search is more and more mature.

It's important not to focus on the quantity outside the chain.

Hope that the majority of the webmaster in the efforts to do outside the chain at the same time, for the health of the chain. Note that the chain of their own web site health, only the health of the chain, the ability to more durable search engines have a good ranking, unhealthy outside the chain, refers to the number of updates will fall very miserably.

It's important not to focus on the quantity outside the chain.

"Outside the chain for the Emperor" said in short, outside the chain can enhance the site PR, outside the chain of the role of a site is obvious otherwise there will be no "content for the king." can enhance the site in each search engine rankings. So the webmaster are also spare no effort to increase the site's outside the chain, a small part of the webmaster will also pay attention to get some high quality outside the chain, thinking that this can be faster to upgrade the rankings. As everyone knows, outside the chain there is a more important place, is the health of the chain.

will be able to quickly put the rankings to do a very good job, now search engine is more and more powerful its intelligence is more and more high as long as rely on a large number of outside the chain. Now this is not going to work. You want to do a lot of things. The health of the chain is an important aspect, simply said, the health of the chain composition, is that kind of look more natural outside the chain of composition, a wide range of outside the chain. The following is a description of the health of the external chain.

Can not suddenly rise and fall. For example, today's increase of 10, the first is the speed of the outside chain. This point most webmaster is aware that the increase in the chain can not be a sudden increase too much. Tomorrow but added 1000, so sure to have problems of the normal health of the chain should be generally uniform growth, can not fluctuate, especially the number of the chain of sudden large drops, that at a considerable level will be considered to buy links, or even buy black chain. Because the normal nature of the links, most of which are permanent only paid links are easily lost due to no longer renewals, and the black chain is found thereby a large number of cancellation of the Austrian. Different sites, its largest outside the chain to obtain the speed is obviously different, such as Sina, Yahoo this super big station, daily increase of hundreds of thousands of outside the chain will not be a problem, and a common small site, tens of thousands of a day to add a link to try what will happen?

Have a small role, and then to talk about anchor text links. Anchor chain connection for any search engine. Have a big impact on rankings. An important role of anchor chain is to let search engines to identify your site. Only one of the two cable links, perhaps not too much, but when there are many of the same anchor link to your site, this is equivalent to the constant search engine there to strengthen an impression, such as http://www.***.com/link, so that Baidu in the acceptance of user search, will have the impression, In fact, this site is a lot of but to want to make the chain appear natural, suggest using a variety of anchor text, not all the anchor chain to connect with the same word, that is very obvious unnatural.

It is recommended to link some external links to the inner pages of the site. Many stationmaster spares no effort to do outside chain, again. But he is only to do the outside chain of the home page, but did not notice the outside of the chain. If a site's outside the chain is pointing to the home page so the search engine can easily be judged that this outside the chain is not healthy enough, not natural. In fact, the search engine that the most natural outside the chain, the kind of other people actively to add to you the link, that is, the site visitors to see a page more meaningful, so that the initiative to add a link to you. Obviously this natural link should point to that inner page, not the homepage. The link to the inner page, in fact, is also helpful to the overall site

The source of the outer chain. That is to see the chain from which sites, and finally. Includes quality and variety. Want to observe a site outside the chain, more intuitive and accurate method is to use Yahoo's external chain query, will be the site of the chain listed out, and the order is generally in accordance with the quality of high-quality row in front. If a site's top dozens of outside the chain are from the same place, such as a blog, a forum, then the basic can be judged, this site does not have any high-quality outside the chain, can also directly see the site webmaster often go to where to send a link. Obviously, the composition of this external chain is unhealthy, the quality is not high, it is not possible to the site has too much to help the health of the chain composition, should be from a variety of web sites, all kinds of levels, all kinds of forms have, such a chain just appear natural and healthy.

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