A summary of Optimization method of Web page structure inside website

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Recently visited a number of webmaster forums to find a problem worth thinking about, many of the essence of the forum is not as much as before, even if some of the essence of the post, but also to guide the new SEO ideas and mentality, the real technology and method stickers are not much, of course, these posts have their own shining point. If so, it is worth the majority of the webmaster gratified, we all know, can write the content of the SEO mentality of the article, the basic is a lot of practice and precipitation rich experience of senior webmaster, this explains the interval problem: Is it because now do seo master seo principle? The majority of webmaster friends worth pondering.

Remember someone said a word, learn to SEO knowledge a week enough, and the real grasp and the right to apply the choice of 2 years time, this sentence to my feelings two, think about it, is that what happened? For any student who learns SEO, even if you are a novice, As long as the number of days to carefully read the forum on most of the essence of knowledge, in theory should be a master (what?) do you see it again? Well, you can always understand the two times, it is not, you directly as the middle school in Classical Chinese back down the head of the row, more simple than the classical Chinese ~ ~!), And really want to grasp the essence and correct application in the actual operation, it is a lot of time and practice summed up.

Nonsense not to say, today next page structure and internal links in SEO How to optimize, we all know that there is a "content for the king" This sentence SEO wisdom, I think the previous understanding of this sentence and today is a difference, SEO just arose when the search engine for the user experience is not special attention, then to " Content for the King "Understanding is only the quality and quantity of the page article, now, the passage of time, the search engine has not been the young Ah three, in the current era of user experience," the content of the King "should also include: the layout of the Web page is popular ( The so-called popular is not only suitable for most of the Web browsing experience and suitable for the taste of Spiders, Web navigation is popular, whether clear, internal link structure is popular, website procedures, code is not popular. However, seemingly how to understand, these things can be "content for the King" To sum up, it seems that the original words of the predecessors have Zhuge Liang's true, do not admire. Specifically, what is the popular law?

The popularity of web page structure layout

The so-called popular, unknown incredible, basically can meet the purpose of most visitors to visit the Web page, we have to do is from different angles to consider the purpose of each visitor to visit the page, they need information? or what service do you want? And so on and so on (or some of it is to come to soy sauce or maybe, so can not meet the 100% demand) To meet the needs of most visitors at the same time, but also consider the structure of the Web page is beautiful? (there saw a sentence: I heard that smart people can remember this site's domain name 10 seconds, can I leng remember half a minute, the next day still can't remember,) the page concise and domain name concise have similar truth. In particular, Taobao sites, electric platform class sites, group purchase sites, but also pay attention to the popularity of the layout of the Web page structure.

Web navigation Popular

For example, a Web page is especially tedious, from the top of the page to the bottom of the page you need to drag the mouse down for half a minute, or open the page is the eye of the ads, or even frequent pop-up (hospital industry site forced chat is also very annoying AH) even if the content of the site more, good, and how many people to have the patience as a webmaster, To make it clear that the site is to be seen by others, not to see for themselves. Directory can not be too deep, many industries within the Internet to find information online users are basically blind (Internet industry, except previously encountered a home industry companies, in addition to marketing department and customer service department, from the boss to employees a lot of people typing is a problem, let alone in the huge web page data to find their own information, not their company is not big, But many industries are in the early stages of network marketing, the directory is too deep or too large, give a lot of visitors lost, means that you lost the prospective customers, remember, we are to provide users with accurate information, rather than play Hide-and-seek, although the complex navigation looks very fancy, but the loss of prospective customers that the price is too great, It is also not conducive to spiders crawl the web.

We should try to make it possible for different visitors to see the information they want at the first sight, important information as far as possible in conspicuous, by the front position, Channel page, section page, inside page as far as possible to do some netizens recommend reading Ah, hot search Ah, related articles ah, the next chapter and so on navigation, firmly hold every visitor, the article should be more easily captured visitors. Industry station column can reach the earliest page of the best, not necessarily too busy, product or content too much of the industry site also do not exceed 3 (click 3 times to the Terminal page).

Internal link structure popularization

Internal link popularity, can be understood as the entire site within the chain layout to be reasonable and clear, how the internal link structure of the public law? I believe that read the SEO password a book students know very well, is the site inside the distribution of reasonable, clear, avoid so link to the home page or a certain face, We want to use links to guide visitors, not just to increase the weight of a page, when you do this, there will be unexpected harvest, such internal links to the site to bring the weight of far more than the link to a page of the whole approach (another link to all point to a page has been the danger of K), as to how to do internal links, can refer to Baidu Encyclopedia, we do the webmaster is to dare to analyze, dare to dig, dare to try to finally find out the essence of the spirit.

In addition, the page export link is not negligible, in particular, home export links, we clearly a page export links more, its weight more dispersed, it is not difficult to understand why to minimize the export link, we can try to screen with nofollow code shielding significance of the export link weight transmission, for example, company profile, Contact us, Sitemap, company address, collection site, technical support, registered members, and so the significance is not small but scattered the weight of the link words (stationmaster to have the morals of stationmaster, don't put the friend chain also to use nofollow shield, otherwise see this article again be you to shield the friend chain webmaster must scold me, hehe, a joke). In addition, the article page links do not too much, natural can, in addition, "on a theme, the next theme, return list" and so on as much as possible with the keyword, don't put the weight to waste.

In addition, the Domain name standardization, URL static (not static can be pseudo static) is also the performance of search engine friendly

Website program, code popularization

The popularity of the website program, is the choice of code concise, easy access to the program, write code to be as concise as possible, remove the useless, garbage code, use to optimize the H tag code, picture Ait code, and so on, when it comes to the selection of procedures, generally accepted the better is the Div.

My knowledge is shallow, said above is not necessarily true, I hope that we study together, in addition, I will take time to write about how to do internal links, code h, alt tags text to everyone to see.

Thank you for your kindness!

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