A summary of common problems and solutions in the operation of local websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Local station is one of the manifestations of the trend of the Internet localization in the future, if the website can serve a netizen, become the first site in the region, the development of the website is successful. However, there are some limitations in the development of local stations, there are regional constraints, especially the early development of traffic growth, the number of registered users, visibility and other issues are not easy to do, local Web site development How to tide over the difficult stage?

April 28 A5 Edition Chat event invited Heyuan forum http://bbs.076299.com/founder Mosquito Bee, to share his many years of local forum business ideas, sharing the local station development process encountered problems and solutions, etc., this article collated version chat part of the question and answer, welcome to discuss.

Q: Heyuan Forum is the beginning of the development of the 2007, has four years, and now the amount of posting is good, how to guide the initial user post? In addition, the forum from the start to create a forum to make ends meet probably how long time;

A: The prophase can only be the site active post, daily release some grassroots news, published some netizens love to see the local content, good grasp of the recent local occurrence of hot events to report, tracking. The establishment of the forum to the total balance of payments of 3.5 years, should each forum each district webmaster different, Heyuan forum in the business is relatively weak.

Team staff, currently editing about 4 people, activities outreach 1-2 people, marketing needs are office staff twice times, the weekend staff to do activities. But we haven't got enough talent. Forum staff are recruited, priority from the forum to excavate excellent altar friends.

Q: Many new forums have a problem, that is, the introduction of the first batch of users, even if the original 10 users, how to retain users in the early stage?

A: Heyuan forum opened the next day, is to the university city students to publish n Post rewards prepaid card.

Q: Heyuan Forum also has a recruitment section, issued a lot of employment units to recruit information, this information is free of charge, or paid release? Is there any further communication between the two sides of the forum, or is it a pure information publishing platform?

A: It is free to release, is currently just an information platform, I think the two sides of the work of Communication forum can not do. We hope that all Heyuan enterprises in the Forum to publish recruitment information, Hope Heyuan Forum can solve the problem of recruitment difficulties.

Q: 1, your station is the beginning of the establishment of so many sections, or later in succession add? 2, before, middle, later encountered difficulties or bottlenecks are what, how to solve. 3, commercial nature of the Industry Forum (Construction Services Export service) How to increase the loyalty of members and enthusiasm.

A: 1, initially only opened a few sections, the limited popularity gathered in several sections, a certain number of posts after the opening of a new section, regular consultation with the user opinion, need to open what section. 2,

2, I also do not know how to define the former middle and late, has been encountered many problems, there are a number of posts, there are users, there are moderator issues, ZF relations ... Many of these problems above the webmaster have questions, please note. 3, not very clear what you said the industry and the main content of the website, there is no way to give advice, to provide loyalty to members, or from the user needs, fit their needs to solve their problems.

Q: 1, Heyuan Forum is how to become the largest local integrated site? 2, Heyuan Forum is a regional forum, in doing a good job user experience may have more advantages, how do you do user experience?

3, Heyuan Forum In addition to the current advertising revenue, what is the profit model? 4, Heyuan forum navigation bar currently has five, in the future will also be added with the increase of users? Will the Internet be added to the mainstream?

5, Heyuan Forum is how the offline activities and online users effectively mobilized, is how to increase popularity? 6, do you think the development opportunities of Heyuan forum can be combined with today's development?

A: 1, I would like to rely on the user needs of a fit, each person in the forum can find their own content, Heyuan forum has not done this, we are still in the effort.

2, do not use their own perspective to see the forum, to the user's point of view, you are also a part of the city, you go shopping before you need to inquire about bus routes, you rent to find intermediary to ask the landlord to wait for the landlord, can the online room to save so much trouble? You buy a community house before you want to know the quality of the community to understand the community owners of the evaluation, your forum should have this information.

3, we are also thinking about this problem, advertising is the worst we do, in the future may be a group of car buyers to buy the way to promote the effect of advertising. 4, the front 4 navigation is more fixed, the back two is not regular replacement, promote housing rental to let users know that we have such a function, the user is familiar with, may promote job search recruitment this section.

5, before the event to have a call, after the event to have a review, you can add to participate in the activities of the netizens to collect gold coins, netizens expressed feelings and so on. As for being angry, can be through offline activities, increase the need for users of information, for users need to publish information to provide a suitable section 6, I do not create opportunities for the great man, only hope to be able to adapt and grasp the opportunities of ordinary people, I think Heyuan forum is to grasp the opportunity of the development of Heyuan Internet.

Q: 1, Northwest 2-line city. Population of 400W, there are few computers, Internet users touch the computer basically in QQ and games, watching movies, popularity is very low. What do you think of such a regional development? 2. What advice do you have for the early maintenance of such a community?

Answer: 1. The outlook is very good, if the penetration rate has reached a high level, perhaps then it will not be your opportunity. In the low tide, the market, retreat in the bubble. 2. I think we can do more outdoor activities, from the user's feelings to improve the site, from the media perspective to look at the site.

Q: 1. How to solve the problem of local forum filing? Does the local forum need to transact the management website to record? 2, the local forum encounters the policy to suppress how to do? The main problem is that some people's behavior is subject to administrative interference. 3, the local forum will not offend a certain part of the people, they retaliate? Even the personal threat to the webmaster.

A: 1, the formalities are to be perfected after all, the conditions should be handled as soon as possible. 2, to listen to Dang, to find a balance between ZF and netizens, seize the recent hot and ZF work focus, such as recent leadership requirements to strengthen food safety management, in this respect can play more. 3, the forum is free to speak, but not unfettered, some malicious slander, nothing out of the content, should actively cooperate with the treatment.

Q: 1, how to select the domain name server? 2, do forums or advisory or classified information good? 3, the management team how many people fit? 4, the advertisement invests how many suitable, what surplus mode good?

A: The domain name as far as possible with the local well-known things have links, convenient memory, in addition to consider the future can become your brand. Server, if the conditions permit, of course, the independent hosting server is the best in the local, the initial selection of a combined rental, depending on the volume of the increase in the number of posts to upgrade is a more cost-effective way.

2, not very clear what you mean by the consultation, see the recent 58, the market is doing classified information, the forum should follow this trend. 3, Heyuan Forum built at the beginning of the station only 2 people, is now 7 people, still expanding enrollment, should be 12 people to meet the needs. 4, Heyuan Forum did not invest in advertising, this is our relatively deficient, if you have a good advertising approach, please do not hesitate to enlighten.

Q: 1, the general population of about 500,000 small County forum, how many editors? 2, your website forum Editor General workload is how to arrange? How many original posts does an editor send every day, how many stickers are reproduced every day, how many replies per day? or the guest uses what other workload mode, hope to share, give everybody draw lessons from.

3, the initial expansion of the impact of local forums, the guests are what activities to publicize, the Forum at the beginning of what activities better? 4, such as telecommunications, netcom, banking, such as advertising business, guests are how to contact their decision makers? Because we go to pull ads, small scale can directly see the boss, but into the telecommunications, Netcom Business Hall, I do not know who to find, I hope the guests share

5, in addition to advertising and group buying, do not know whether the guests have other channels of profit? 6, guests of the forum from the beginning to profit, about how much money and time spent? (Want to make a reference)

A: 1, Heyuan, more than 3 million of the population, due to historical and economic development reasons, the current Heyuan forum users are most of the urban area, the urban area of less than 400,000 people. Forum I think that is the platform for users to publish information, we only as a guide, can not become the leader. For example, the release of some incentives, the formation of a net friend, users ask users to answer the atmosphere. At present, Heyuan forum needs 4, 5 editorial staff. 2, the top said, the editor just guide users to discuss, so we did not do the number of posts requested, but we require editors to actively reply, answer the questions of netizens, to reprint the news of Heyuan. Each person wants different duty, for example an editor is responsible for reprint the news, edits the house to rent the sale post to achieve the best rent sale effect.

3, outdoor activities are better, Heyuan made a set of forum service, the image is more unified, activities as far as possible with businesses, the media to do. 4, directly into the ads to ask who should contact, but Heyuan forum has not taken the initiative to contact these enterprises, this is where we compare failure. Go in to talk about advertising is more difficult, first understand what they have to promote the needs, and then combine their own forum advantages, do a fitting enterprise promotion program.

5, advertising, recruitment network, group buying, to help businesses do brand promotion activities, at present I am more optimistic about e-commerce localization, in the future will strive to expand the proportion of e-commerce revenue. 6, in fact, Heyuan forum so far has not been profitable, whenever the income expansion, we will increase investment. From the construction station to the balance of payments used 3.5, capital consumption in fixed assets, servers, labor, rent, utilities and so on, I think the energy investment is the biggest.

Q: 1, the current local Web site which industry is better to do? 2, personal webmaster in the absence of a team how to operate the local station? 3, want to listen to your station operation experience, how early is how to operate, how long to start a profit, later promotion. 4, guests have done so many sites, why the last stop in the local station, is to think that the local station is the future trend or say that the local station is your webmaster road of a work.

A: 1, this problem should be adapted to local conditions, combined with the advantages of the industry. For example, some cities may be tourist cities, some are flowers or furniture distribution center. 2, the team must have, a person can not do a few things, at least have several moderators bar

3, Heyuan, Internet development level is relatively low, Heyuan forum in 07 when the site, Heyuan total less than 10 sites, the total number of visits does not exceed 1000 IP, the amount of information is also scarce, because at that time I would often travel to and from Shenzhen-Heyuan two places, hoping to search the internet in Shenzhen Heyuan bus timetable Prompted me to build a Heyuan website idea, opened the Heyuan forum, the first thing is to provide Heyuan bus timetables. I think this is a way of thinking, from the user's point of view, to provide users with the content. The profit situation has been explained above.

4, at present only in the operation of the local forum, through the forum of this platform, there are local recruitment, group buying network, you can disclose that we next to continue to develop local E-commerce site. As for why do the local website, I think the current nationwide, the first-tier city of the internet market are the Giants carved up, do a national website needs a lot of capital resources, so can only dwelling in the place.

Q: Local forum, posting volume is a difficult problem, many netizens like diving, perhaps every day there are 2000 people on the Forum, but only a small number of posts and replies, General Post points this model in fact, the attraction of the user is not very big, the use of integral to tell the truth is not really small, some netizens have begun to not cold, I see a lot of big forums also have this problem, and we have just started to do not how long the local forum, if the user to share more content? Even if they don't share the content, let them have a reply, do not know what is the guest's coup?

I analyzed some of the domestic relatively large forum, in fact, is nothing more than post earn points, some of the strength of the forum can use points for gifts, but may be a year post can not change to a 50-dollar mobile phone recharge card, or some of the points of the forum is a gimmick, said that can participate in the auction, the winner does have (but the forum of their own vest , do not know whether there are other models can stimulate users to share?

Answer: Not to let users post, but users need to post. Starting from the needs of users, such as business needs to publish promotional information, you can open a business promotional information version, open shop in the hope of the forum, you can open a network shopping area, real estate intermediary to release the availability of information, you open a house rental.

Q: Thanks to A5 for hosting this edition chat, troubled me for a long time, I hope to get guidance Pleaes: 1, Hanchuan network positioning and local portal, is the city of China to join the station, so localized customization can not be achieved, some of the content of local needs but not add, do not need to show, How is similar to join the form of the website how to avoid weaknesses?

2, because is a small city, Netizen's network meaning still stay in QQ and game, good will search. In response to this situation, how to change the local netizens ' understanding of the network? A lot of original information is collected on the site every day, but many people prefer to post ads on the poles rather than or know that the network can be faster.

3, the site to provide business shop function, the whole station display, a variety of channels to promote. But the merchant itself does not know has the website also needs to promote, the website basically is builds what kind, later still is what, does not have a little update, in turn also complains oneself money spends the injustice. Excuse me, how to better promote the concept of business to understand and implement it?

4, the Forum as a reflection of the popularity of the site, how to quickly promote popularity? Is there any need to collect some theme sucks? The website is big, the column is many, does not collect really to cope with, knows collects the malpractice, but really is enriches the forum content the good method. More questions, real hope can get one or two pointers, appreciate!

A: 1, the function as far as possible to make the group network to modify to better fit the user needs, there is no way to change, can only adapt to him. For example, we have an online shopping site, today special Pepsi 0.1 yuan a bottle, limit each user can only buy a bottle, but this online purchase procedures do not restrict the function of purchase, technical personnel reflect that this special products can not be done. I think we can only adapt to this situation, the solution is in the description of the product, red large font indicating that each user can only buy one bottle.

2, I believe that 80, more and more use of the Web site, they understand the convenience of the network, this requires a process, but you have to do is to speed up the process, your site to do than the need for more convenient, the user needs, beyond the user's request.

3, to nurture them, motivate them, such as the latest updated online shop can be recommended on the home page, such as the decoration of the beautiful online shop can be recommended on the home page, each issue of the brochure, this batch of online shop included in the recommendation.

4, has always objected to the collection of no choice, to provide users with the content required. Earlier can only open a few key sections.

Q: My city is Weifang, do Weifang Forum, feel this piece of E-commerce mode is not particularly strong. Excuse me, in a place where the Internet is not very developed, how to promote the forum to attract local users to register?

A: Weifang is a famous city in China. See a lot of friends are asked what should be done in the early stage, suggest you look at each successful local forum, according to the time of publication, look at the last page to see what they have done in the early stages of construction. In addition, to practice, to grope, do not think of the early days will be very difficult to be scared.

I found that whenever I was intimidated by the difficulties, did not do things, there are many successful now, and I have not thought of any difficulties, the first thing to do, the result is now a more successful.

Q: 1. Do your local community operations rely mainly on recruiting, media cooperation, group buying and other major sources of income? Is there any channel to increase the income of the forum? 2. How many people do you need to run a website like this? Each person's job responsibility and treatment can be easily disclosed? Because I am the new Weifang Forum, VC investment, want to establish such a team, I hope the teacher can point to the specific staff distribution.

Answer: 1. At present, advertising, recruitment, group buying, in the future to increase e-commerce revenue accounted for. 2. Team configuration in the above has the answer, the treatment should be different from each region, but also to refer to their own income levels, each employee's work attitude, ability.

Q: 1, the guests of the introduction to understand that there have been many Web sites, what is the reason for you to give up? 2. Do local communities need to be local?

Answer: 1. Previously done music sites, because of copyright issues, the other technology development has no longer need to listen to the Web page, so closed. Good hit is the sale of RTHK original CD, by MP3 Impact even Hong Kong has not a few CD stores. Other sites have been closed for a variety of reasons. 2.3 years ago I was not in Heyuan, and two other administrators in the local assistance, of course, I can develop rapidly in the local.

Q: People in Chongqing, want to do a local forum in Chongqing, but found a lot of local forum in Chongqing, how to break the siege? I see your forum, as if the moderator quite a lot, is the RMB owner? Second, I see your activities to participate in a lot of people, are altar friends? How is it organized? is the cost of holding the event clear or can you profit from it?

A: Think more about how the future will develop, and those forums currently do not work in this area, or they are doing, but not as eager as you are so confident to do this thing well, but also to have a differentiated development, to have their own characteristics, so you can break the siege. In fact, the current Heyuan forum moderators are not many, are not RMB moderator. Activities are altar friends to participate, from the first organized activities began to have a lot of netizens to participate. The expenses of the activity should have the public financial statement after the event, we insist that we do not earn profits through the altar friends activities.

Q: I am currently operating Yantai theory, domain name is I bought over. Yantai University before the forum, popular still very hot, after consideration I finally changed to Yantai Forum, currently in Baidu is the seventh place, there are some words on the smoke is the second, but one day is about 120 IP is through the search key words come in, the current content is not a lot, columns do not know what to do well, Because now there are many Yantai forum, the content is richer than mine, you say there is still room for development? To do a good job in the forum, how to do it?

A: I know Yantai has a very successful forum. This situation should only be differentiated development, do some special content, such as you do before the Yantai University students Forum, should be a good choice.

Q: Use the area code related to the pure number to do the domain name?

A: Heyuan forum is to do with pure digital domain name, domain name is not the most important, important is the content, the site first to make it. Just like Sina also not use china.com, not zhongguo.com, instead china.com visit quantity is inferior to Sina.

Do the local website, if already has the competitor, should make the differentiated characteristic service, if is the Internet popularity relatively weak area, needs to start to guide and changes the user to use the Internet habit, raises the user. Of course, the user experience, user needs or the most critical, if the local site can solve user problems, so that users have to post the demand, the site's stickiness naturally greatly improved. Hope that the above version of the discussion to you have Enlightenment, please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activities, while A5 version chat Exchange Two group 149091583 has opened, welcome friends to join. (Wen/Meng Jiang finishing)

More about the local site operation of the discussion, you can also go to the version of the chat post address: http://bbs.admin5.com/thread-2554650-1-1.html