A summary of factors that affect the ranking of websites

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The first factor that affects the ranking volatility is the refinement of the search database, experienced SEO technicians should know, like Baidu, Google has a lot of databases, with which version of the database to rank, in fact, it is possible to switch in different rankings of the database, if you observe carefully, You may find that your morning rank is not the same as in the afternoon, and the next morning, back to the previous morning's ranking, such fluctuations are common, sometimes you and colleagues may search the same content rankings may not be the same, which means that you and your colleagues access to the database is not the same, or a small deviation of time, The database is also being adjusted. So your site rankings may have some small fluctuations every day, such as this is normal fluctuations, do not need to try to change these small ranking fluctuations, do not care too much.

The second factor that affects ranking volatility is your competitor. It's possible that you're doing SEO rankings while your competitors are optimizing, and some of his factors are better than yours and his ranking is more than yours and causes your rankings to fluctuate. Sometimes, you may be lucky enough. In your industry, you are the only person who knows how to use SEO to promote search engine rankings and enhance the value of your site. Then, your keyword ranking promotion probability, will be very big. But this kind of luck is now getting smaller. Therefore, we need to consistently improve our own SEO techniques and methods. In this competition, I can't stop thinking about the two people on the African prairie who met the Lions, you don't run over the Lions, but you have to run through another person. The same is true in SEO, you don't have to be perfect, but you must surpass your competitors. So you can be invincible.

The second factor that affects ranking volatility is the change in search engine algorithms. Search engine companies are bound to constantly update their search engine algorithms. Search engine algorithm has reached the optimal goal, so that users return more accurate related search results. Every year, these search engines will change their search engine algorithms much more than hundreds of times. Don't be surprised if you don't know the industry's friends. This is the search engine industry, a normal law. Your ability to notice these changes and adapt in SEO is especially important.

There are also some reasons to affect the ranking fluctuations, such as your server instability, you have just made some changes, will also cause your site ranking fluctuations. How to deal with fluctuations, it is necessary to SEO specific situation specific analysis, there is no universal way to keep you in the lead, to respond to changes, is each seoer to have the basic skills. I believe you in the practice of good analysis and summary, perseverance, there will be in-depth understanding of these fluctuations, will gradually grasp the rules of the search engine and temper, so that your level of SEO will be higher.

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