A summary of seven experiences on how to improve the conversion rate of patients in hospital website

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With the upgrade of Baidu's bidding system, which makes the medical industry bid for the advertisement cost increase greatly, the medical profession has to find ways to control the cost, and how to improve the conversion rate of the hospital website is the best way to control the cost. This article will focus on how to grasp the patient's thinking, patients as the center of the Construction of hospital web site, so as to improve the conversion rate.

First, try to understand the patient's thinking, accurately grasp the subconscious behavior of patients

Site planners should understand that people's behavior, only a small part of the consciousness in control, most of the others are dominated by the subconscious, but also active operation, people are not aware. In practice, subconscious relative consciousness is easier to control, when the patient browsing the web, the subconscious to convey some positive positive, reliable factors, often more than the text to write words to better effect. For example, an article on the treatment of gynecological disease in the top placement of a picture, positive to convey the symptoms of gynecological inflammation, the patient saw the picture, will feel their own symptoms, guide its reading page content, after reading therapy, and finally add a harmonious picture, the subconscious communication after the treatment can be family harmony, smooth skin and so on , can increase the patient's confidence, many times the person's decision is only in the subconscious of a read between.

Second, the overall consistent design can improve the credibility of the hospital website

The position and hue of each page body content should be consistent, including the Content List page, the article theme page, the topic page and the single page; the website page should unify with the hospital VI, manifests the hospital characteristic, lets the website image and the hospital image coordinate. This will not allow patients to enter the site in order to find the theme of the page, and dazzling, so as to cultivate the credibility of the hospital, so that visitors generate trust.

Third, on the basis of website optimization to establish network Marketing awareness

Search engine marketing including search engine optimization, only optimization and not marketing futile, optimization not only to keyword ranking also do search engine marketing, this is the real optimization. The inner chain is a kind of friendly way to search engine optimization, its core idea is the expression of a kind of friendly way to the patient. Doing optimization is slightly different from doing marketing-type sites, optimization of the Web site to pursue PV and marketing site to pursue the final results, the optimization of the site may be in order to increase PV and page paging, and we do the hospital site, as far as possible the patient to get the content on a page, as far as possible to reduce the patient's click action.

Iv. Guide patients through patient care content

There are six main attributes of a disease: treatment, care, symptom, examination, diagnosis, common sense, and the treatment is the core. The network marketing is to take the treatment method as the core content to guide the patient, directs the patient reasonably to the corresponding consultation page.

V. Help patients decide

Treatment of a disease, only one way is the best, do not let the patient hesitate hesitation. Offering the option to the user is good, but offering a variety of options is likely to lose some patients, even if the patients with multiple options to tell patients the best, after all, the hospital than the patient more professional, help patients under the decision to help him choose the most suitable treatment.

Vi. Avoid excessive interference information

The page to pursue concise and clear, less interference for patients, may stay a little more time. Reduce page jump out of LV.

Seven, strong online customer service system is the fundamental success

The current strong online customer service system is the basic need of hospital website success, whether it is business or 53 customer service, you always need to have a, with the patient to establish online real-time communication when the medical site to improve the conversion rate of the inevitable choice, followed by a similar message online registration, the so-called Hospital website reservation registration system. is to fill out a form registration can be booked, of course, this table must contain the name, contact, appointment time and so on. Each hospital is the same, but I am based on experience, here need to mention, is to pay attention to details. For example, to include at least an appointment process. In order to attract patients to fill out an appointment, the special offer is definitely needed, moreover, the receipt of the card, how to confirm the appointment, booking form registration and so on should be clearly written understand. Let the patient feel thoughtful service, improve the success rate of appointment. Some do the national Market Hospital, the proposal opened 800 or 400, the cost is not high, but for the improvement of grades, such as help, mentioned that the telephone can not mention the free network telephone, the patient input telephone will be free to call, the cost of about 2000 per year. This also proposed to do the national Market Hospital opened, on the website, there are indeed a lot of people call to attract medical treatment. This is also a very important means to improve the conversion rate of patients.

The above seven points is a year since the operation of IgA nephropathy Treatment Network experience, I hope to be engaged in the medical website marketing Planning friends help.