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For Seoer, generally understand the "content for the king, outside the chain for the emperor" this sentence, but although the role of the chain is not as obvious as the chain, but for the site's SEO still played a big role. Just say today how to do a good job on the home chain Anchor link optimization.
First of all, the author briefly explained the structure of a website. The normal website structure, is basically a kind of tree structure, that is, from the home page to the end of the divergence, but the structure of the site is particularly, each channel page and content page should have links to the homepage, strengthen the weight of the home page, so that the weight of the entire site to appear pyramid-like
To undertake a site at different levels of the page (that is, home-channel page-content page) navigation, different channels of the link text should be accurately describe the content of the channel, this is easy to understand. But on many websites, link to the first page of the text is generally "home" "home" and so on, this in SEO does not make any sense, because your home page keyword is obviously not "home" the word, so that, it will greatly reduce all the internal pages point to the effect of the homepage. To improve the effect, you should put this point to the first page of the text into the first page of the keyword, but this may affect the user's experience. So not only take into account the user experience, but also conducive to the home page optimization, which is a certain knowledge.
Although the internal anchor chain connection of the website is inferior to external anchor chain connection, but also by the search engine into the calculation ranking algorithm, and a certain size of the site will usually have tens of thousands of or even hundreds of thousands of of the content page, so, there is a large number of links to the home page, this link is set to the first key words of the anchor chain to answer, For the homepage keyword ranking still has the very big effect. To achieve the user experience and improve the home page optimization, you can take the following measures.
One, since the navigation part with the homepage keyword influence user experience, then we may as well in the navigation part uses the key word to do a anchor link to receive the homepage. To www.wuliangge.net this site for example, in all the bottom of the statement, the main keyword used in the home page for the anchor chain. The general CMS default settings are not like this, we need to modify. If you are careful, you will find that many websites use this method.
Second, it is generally believed that the page HTML code, the first occurrence of the link is the most influential, and usually the first link to the home page is the navigation part of the upper left corner, how to resolve this contradiction? You can use CSS to align navigation links behind page HTML code, The left navigation or the bottom of the navigation and other places to point to the first page of the link, promoted to the front of the HTML code, but in the browser's vision, is still the main navigation in the display of "Home" link in the top left corner.
Third, if the feeling of the second method is difficult, you can also properly use the site in the upper left corner of the logo image in the ALT attribute, so that the main keywords of its homepage. The site's logo is usually located in the top left corner of the page, the entire page in the HTML code is the most front of the link to the first page, the image of the alt text attributes roughly equal to the text linked to the anchor link effect.
Well, today to everyone is this, I hope to help you, we take the above measures, you can maintain the navigation part of the user experience, while you can increase the weight of the main keyword home page, why not? This article by Http://www.3366xyx8.com original, in A5 starting, reprint please keep this information.