A summary of some experiences of SEO based on sales websites of enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I last operation site Cnhaishi dot com, seo knowledge accumulation, but also from the operation of this station, it can be said to do while learning. So far, the station's five key words have been made Baidu search, Google search results, such as the first place. And because a lot of soft paper production, bring more unexpected industry keyword search results good rankings.

As the saying goes, practice is true. Practice is the only standard to test truth. After a successful SEO process, I have a full and unique understanding of SEO knowledge and methods. Here, write together, dedicated to the peer. I hope you can communicate together and progress together.

I often think that the promotion of corporate Web sites, there is its original nature. Body now, not comprehensive site difficult, the effect of good or bad, directly affect the sales of enterprises. A successful SEO site, not only for enterprises to save a lot of promotional costs, manpower, but also to help expand the visibility of enterprises and increase sales. But because of its particularity, the difficulty of operation is mainly embodied in the soft paper making difference, in other words, the world's website SEO the same.

But what I said below, are mainly corporate websites, and is based on corporate sales sites.

First, starting from the construction station:

If companies want to get orders from the Internet, the marketing of their websites is essential. Is the first premise of the establishment of the site, must be from the perspective of SEO, suitable for SEO. Generally speaking, I recommend enterprise customers, the establishment of two sets of websites, a set of norms, beautiful, can be printed on the business card, is the image of the site as a corporate. The other is based on SEO design site. Its code, loading speed, keywords and the overall structure of the site must be based on SEO.

1, about how the site is suitable for SEO site. This, I have mentioned in the previous document. In short, the title of the Enterprise, keywords layout, code and site structure error-free, the importance of map pages, the importance of RSS pages, picture naming rules, directory and the name of the Web page naming rules, picture style, reasonable page structure, aesthetics, Enterprise Meta Add and fill in specifications, the selection of the chain, The overall site's ease of maintenance and scalability, the importance of product referral directory, and so on. Another of the most important thing is to have a very good application background, which is equivalent to the entire site installed an engine, through a steady stream of new page output, driving the overall weight of the site to improve. To believe that no one site, rely on a few pages, on a single form can have a very good ranking. In short, the background must be able to customize the following entries: the title of the Web page, keywords, description, classification, content and so on. Specific interested friends can seriously study my website and backstage.

2, in addition: the choice of space is also essential. In fact, as far as my experience is concerned, the impact of space on the site is very small later. As long as the site's promotion in place, do not appear dead chain, basically, the space IP address often change, space often have a period of time not open, also will not affect the ranking of the site. But it will affect the customer's browsing, I just say, from the general trend, a good, stable space is also necessary.

Second, the so-called workers. When you sink the heart, the early site to build, the following began to promote the whole heart. Avoid, blindly access to the site, did a period of time, found no, and then overturned again. This not only upfront pay all the hard work, and will have a negative impact. For example, in search engines there will be a lot of dead chain. For a long time, affect your site rankings and experience effects.

For the site, in simple terms, the following four points:

New, live, many, good these four points, before I have proposed. Essence。 After such a long period of application, I found it necessary to raise it again.

NEW: Refers to the content of the Web page must be constantly updated, mainly the contents of the homepage and links.

Live: Also reflected in the new, the site can not be backwater that century unchanged. Live also refers to the stability of the space, do not often open.

More: Refers to the number of pages within the site must be more, the amount of accumulation, only a large number of internal chain, will be reproduced, bring a large number of outside the chain, will have a qualitative change.

Good: This refers to the pattern of web design, beautiful, in line with enterprise positioning. You can't make a machine to get a pink one, and you can't do the layout of the page. .

For the promotion, simply speaking, the following three points:

1, adhere to a daily release of a soft article.

Soft Wen is best with the industry, the enterprise, this product is associated. Can be found on the Internet, and disrupt its structure, decentralized publishing or collection publishing. Just can't let search engine see you This is copy come, that hair is useless, perhaps also have negative effect.

Search and respect is not a person, it is impossible to see with the eyes, so we think, its analysis of an article is original or excerpt method is what?

This, I can only guess: title, description of the article, the end of the article extract the essence of the article content paragraph comparison? Is it not always around these? Replace All. The content paragraph 1 becomes 2, 4 is changed to 5, the front is transferred to the rear, before mentioned. One is divided into three, and three are the same. Or three to write three of different broken, named on, middle and lower. Must be upset, or not to send.

Of course, the best soft text is really original. Combined with the company's own news, products, technical introduction and write the article. This matter needs to the enterprise's product is familiar, may from the technical conjecture, the customer application case, the Enterprise Post-sale service, the maintenance case ah and so on to write. All right.

Another hint: In the past some time, you can also send the site of the soft, to a comprehensive, PDF documents to provide downloads, and submitted to the major sites. Generally speaking, PDF documents are difficult to modify, and the weight is relatively high. Not another piece of soft paper?

The above specific reference to the site's news information. A good backstage is very important!

2. Stick to a blog post every day.

If the production of soft paper is to increase the internal chain, blog post is to bring out the chain.

First choose a famous blog, open blog. such as Sina Blog, included quickly, authoritative heavy.

Choose the latest, most popular, hottest news to publish.

Select Hot News through top.baidu.com, direct search, copy, publish.

Its contents should consider the following points:

*。 Select the unknown site as the source of the copy;

*。 After the title plus URL suffix, such as: Taizhou sea lion Machinery Equipment Co., Ltd.

*。 Content to add site sites, you can add to the back of the paragraph. There's nothing more. So some websites, will also turn you, a turn, a more than a chain. If you don't, he'll get rid of it.

*。 Add a keyword link after the content.

*。 Content can add a Web site from the SEO site pictures.

*。 The best thing to do is not to comment.

*。 Respect other people's copyright, turn pick, annotated from, do not be stingy to others outside the chain. It's not easy for everyone.

3, every day adhere to an external network link.

Some people say that you can do friendship links, I do corporate websites, never find links, and do not want to exchange with others. Such links, difficult to find, begging for things I do not do. In addition, links, you also need to do on the home page to others to do the link, the exchange of limited location, and make bad, the entire garbage station, will also affect your site.

You can do this:

*。 Open Some blog ah, business-to-business website Ah, with friends from the chain, can also publish information, add chain.

*。 Pay attention to some excellent SEO site, through Baidu input +:wepsite, look at its results, and then open one by one, also put their own web site to submit up. Can be shown, are relatively good friend chain source URL, because has created an excellent SEO site.

*。 Outside the chain of the search does not need to, as long as a grasp, the target site must be well-known, famous, on the line. For example, you are above the DMOZ, Google above, even the most obscure page of your link, also than in the peer home Exchange a link, its effect is much better. Of course, as long as not the exchange of the nature of the chain, the more the better, and then there is no nothing. Because you don't have a link to a spam site.

Grasp the above three elements, do not worry. In fact, you really just have to insist on each day to do one, on the line.

Once I said, one day, more than a sudden day 10 soft wen, and then half a month does not update, the effect is much better. Of course, if you have time and energy, more than one day, then, better! Just don't forget the importance of sticking to it. Put too much pressure on yourself, will eventually collapse, eat not a fat.

The website operation, must have the long-term plan and the goal. To believe that step climbed to the site, will not easily be overtaken, replaced. Will last forever. Those black SEO, quickly climbed up, is short-term behavior, there is no good foundation as a support, and finally, will certainly outweigh the gains.

The ranking of a website, with a long time domain name, there is no inevitable correlation. Six years of domain name, may have a year's domain name ranking good. Reason, obvious and understandable. Just old domain name, how many will affect a little, but remember: decide a website ranking important factor, 90% of weight from new, live, many, good. Other, very little. But to strive for perfection, it is better.

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I operate the site, its source code, all of my letter a letter knocked Up, from bottom to bottom, without a little superfluous code. and add rss, XML maps, and my baoer background news system. Avoid, directly referencing the Web site generated templates and the formation of the Web site, code complex. Also not conducive to future changes, the general advertising companies are doing this out of the site.