A summary of the feelings of "consumption sharing community"

Just recently in the Mushroom Street (http://www.mogujie.com) and Beautiful said (http://www.meilishuo.com) two "consumer sharing community", see someone in the know to ask about their feelings. I have a feeling for this. Section: (The following is a personal point of view)

Two sites are positioned roughly the same. The crowd was roughly the same. But, because of the entrepreneur's own reason, caused many differences.

Mushroom Street: More understand e-commerce, more know how to and Taobao users to communicate, more understand how to do consumer operations and interaction, but also the use of social media and external resources.

The layout of products and architectures is longer, and policy and product changes are more flexible.

However, it seems that the overall positioning and development strategy is a little wavering, the target group does not seem to be very clear or broader, want to do too much, focused not enough.

Beauty said: It seems to understand entrepreneurship, the target crowd is very focused.

Some of the product design is very intimate in place (for example, home "online shopping talent", "Pick Clothes", "Word-of-mouth Good Shop", "buy" these several things for the users of the depth is very useful), very practical.

However, the understanding of the electrical business is not enough, the experience of interacting with consumers is insufficient, operating capacity is not enough. Feel a little bit alive in the small circle, did not jump out of that little batch of seed user influence.

Say a few more words about something like this:

1, not very optimistic about the pure consumption sharing community. People don't spend a lot of time in a place other than talking about spending or talking about spending. As I said earlier, in addition to the game or the game of SNS life cycle is not long, many people say I do not understand the player. Community needs are full, can start from pure consumption, can be consumed as the main content, but the gradual exaggeration.

2, social business is very promising, but the shape of what no one knows, all roads lead to Rome.

For all this kind of start-up company's good or bad, temporarily should not be premature to conclude, now how to do is right, no one knows. The market, the user, the entrepreneur, the platform side all is the blank paper, does, is the most right.

No matter what to do, as long as the general direction is right, just start doing all right, the goal is only one: Exercise team, accumulate users, find feeling.

3, within six months, we will see almost all e-commerce companies are willing to pay, contribute, out of people to find ways to make users contribute high-quality sharing and comments. In all the sites they often go to, always stay anywhere. Social e-commerce sharing site, Spring is coming. However, these sites should be able to go out some, such as and micro-blog sites do interoperability, stay at home is not feel warm flowers open.

4, some people say Taobao this year will attach great importance to share, these sites worry. Instead, I think: Taobao more attention, these sites more promising. Because Taobao attaches importance to and promote the process of this matter, is to help them cultivate user habits of the process, is to help them.

5, add: B's tendency is more and more heavy, Taobao has not been very good to meet the needs of pure Consumer-to-consumer users, especially when people "rich" after some of the idle transfer needs. The user's behavior has gradually shifted to the community sites outside Taobao, scattered everywhere. This is a no small space, worthy of social business sites to pay attention to and think.