A summary of the operation idea and profit model of the local community website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The local website is one of the future trends of the Internet, and it will be a great harvest to do a good job in local stations. But compared to national websites, industry stations and so on, local stations have their own characteristics and development characteristics. How to promote, how to profit, how to do bigger and stronger, local station has its own unique model.

October 21 Admin5 Thursday Edition chat activity, invite Fuzhou convenience net Www.fzbm.com founder, Hundred Hui Net founder home to discuss the operation mode of local community website together, this article Tidy edition chat part content, welcome discussion.

Q: Our company is to do local group buying site, is offline group purchase, users are relatively large, or young people are not much, so the forum is not active. Is there any way to get this part of the people involved in our websites and forums? We've been doing it for nearly six years, but the line has always been good, but it's never been ideal.

A: I think, your mature online group buying activities, has provided you with a very good publicity platform, or the early accumulation of network sentiment! You can analyze your offline user base, provide topics of interest to these people, and you can use the Web as a tool for them. Let them use the network to solve the problem, think of your site!

Q: For any site, it is the desire to affect the user's internet habits, the impact of the user. But how to gradually change the user's internet habits, the impact of it? Can guests give us some advice on "influence"?

A: Habit is a shallow shift, first of all, you have to clear your site positioning, and then to affect the user in your needs in this regard.

Q: Want to ask, a small county of the portal how to profit? or not to do small county, directly to do the city-level portal?

A: I think, the profit does not divide the city size, or the city grade, just like opens the shop, the small shop can make money equally, can survive! Is it important that you do the town portal, have influence? Does it affect the lives of the residents of the towns? To give you a reference site: Changting net www.ctw.cn, it's profitable to do quite well!

Q: I see your website, the home page is mostly classified information, the forum is also the Forum information. I suddenly enlightened, now most of the grassroots local sites are limited to the PW,DZ mode, home page call forum information. How do you think that classified information and forum want to combine the model?

A: forum, many sites put it in front of a Web site matching, because they position it as a user's leisure entertainment area! That again combined with classified information channel, is classified information website + Forum, 58.com structure is this! and Fuzhou convenient network, you can understand that, to the community-oriented, Classified information channel is equivalent to one of the sections of the community, this section for users to provide convenience class services!

Q: What is the most important thing for a local community?

A: Local features, including rich local content, real city social circle. At that time, our "Fuzhou Information Station", advocated "do not see in the newspaper content." In addition, the regular group of friends to meet activities, the user and reality closer, so that everyone become a friend of reality.

Q: Organize netizens to meet, you can close between users, users and forums intimacy between, really good, do not know the guests to organize these activities, the user's enthusiasm for participation is not high? There are a number of forums that organize similar offline activities, but there are not many people involved. In addition, what are the energies and funds involved in organizing these activities?

Answer: Not for activities and activities, to stand in the user's point of view to plan activities!

Q: Today's Internet, similar to the service industry can also be developed to E-commerce?

A: This is something to consider, and now people's living habits, especially among young people, have been good at using the Internet to choose consumption.

Q: How should local community offline activities be organized? The beginning of the popularity of the situation should be how to mobilize popular, so that more people participate in the activities?

A: Beer and skittles, in every city is very hot, you first create a similar QQ group. Pull in your friend's friends, the early days of the popularity of the solution. Then the relevant content of the activity report, leads back to the forum. Class to such activities, regular organization, so that users think you fun, feel your community fun!

Q: I now encountered a problem, Q Group developed, but the group of friends are not too accustomed to the forum, the basic overall in the Q group chat just, this should be how to solve?

A: This problem a lot of real estate sites appear! They q group dozens of, but the site is not popular! Do you find your site, so that they must be on the grounds? Can suggest, do some online activity channel, let Netizen original content, with original content to attract Q Group of crowd.

Q: What I do is the local portal site, county level, my question is: Do the early stage of the portal how to cultivate popular, by what column to keep people? Does the portal need to do a great job as Baidu search engine?

A: I suggest you, specially plan a line of activity column, to cultivate popularity. Of course the content of the site to keep up! In addition, local sites, there is no need to do Baidu. In particular, county-town! There is a suggestion to the people out of your counties to pull back, through the QQ group to find!

Q: As a local portal, it is important to provide valuable life business information to local netizens and residents. My question is: How to enlarge the source of information in the initial stage of the portal site? The site's advertising and so on is the realization of free gifts or always insist on charges? What can you do to make your website's advertising information not objectionable?

A: Information sources three channels: 1, local newspapers, local other websites, 2, the general information of the major portal sites, edit it into a discussion topic; 3, set up a forum, organize activities, let users provide information. Site advertising, free/gift, see your operation strategy, there is no conclusion! The best way to do this is to get the free ads back for what you need. Popularity or prizes, or money! website advertising information, first: true and reliable; two: there are planning sections to put;--turn it into valuable information.

Q: I now do mobile phone mall, is not to match to build a forum?

A: It doesn't have to be a forum to look at your position. Forum management is at present the most troublesome thing of all network products!

Q: Hello, I also want to do the regional website, promotion should be from what aspect?

A: For the site planning activities, promotional activities, the most easily accepted by netizens. For example, a daily group of channels, but also a good way to gather people!

Q: I now do a county-level portal, previously done for nearly three years of the Forum, this year to change the official integration of the domain name network operation portal. In the case of money is not very sufficient circumstances should be how to spend the least money to achieve better publicity, and now want to focus on the promotion of the line, but can not find a very good way, I hope that the home Mr. Guide.

A: Congratulations! Play your three experience, and networking! There is a saying: Take other people's money, do their own activities, but also earn their own money! If this is not done, take the money of others, do their own activities.

Q: Mr. Home, how do you sum up 1, local station what is the most important? 2. What is the most necessary for local stations? 3, what is the soul of the local station?

A: Local website, do you know the local people? What did you do for the people of the place? Have you affected your local people? Answer these questions and your questions will be answered.

Q: There is a customer to do room network-Foshan real estate, want me to do an optimization promotion program to him, Mr. Guest has a good proposal? I have not found a clue, in this respect to understand relatively shallow!

A: Analysis of two people 1, analysis of people (that is, home buyers), their requirements on the page 2, the analysis of robots (that is, search engines), their requirements on the page.

Q: Since the success of some local stations, more and more personal webmaster set up a local station, usually mention the local station, almost no one does not say line online under the combination, I wonder, which has so many grassroots webmaster with the ability to combine the line? The person who has this kind of ability, why do such website? I would like to know how the guests look at the local station promotion, community activities, you think for the grassroots webmaster, local station really have to do the meaning of it?

A: The need for a team, a person difficult to do one thing, special internet development until now, only successful team have successful website. In addition, according to their own actual situation, to do what is right now to do something.

Q: The guests said in the interview that you are responsible for community operations, responsible for organizing some netizens activities. We also know that community activities are an important way to keep users and enhance popularity, and to ask guests, what are the activities you are organizing? Now many community websites, what do you suggest to organize more activities to better retain users and improve user stickiness?

A: Offline activities, on those, eat and drink. We can according to user preferences, according to the time and season to plan some netizens activities. There is also a very important activity, love activities, this piece can be amplified by traditional media.

Q: Gentlemen, speaking of love activities, the individual is very sympathetic. But love activities are double-edged sword ah, do not say many of the constraints of ZF, the love of the activities of the object of choice is very annoying, the negative problems caused by too many. Often the organizer of doing good deeds is crying. How to better risk to the lowest?

A: Love activities also need to locate, do not what kind of love activities are done! Must be very clear to their own strength, and the love of netizens intention.

Q: Fuzhou convenient network in Fuzhou is also considered a relatively large site, you now have the main ways to profit (in addition to the ads included).

A: Now is not my operation, the idea at that time, classified advertising fees, as well as planning network marketing activities.

Q: I do not know your classified information on how to solve the fee problem? Our classified information is 20 yuan a week of charges, the result of many users because they do not use the Internet bank payment is not willing to bank remittance, relatively near we can also door-to-door charge, but in other townships there is no way, The result is to lose a part of income, is there a good solution?

A: You can recommend the use of mobile phone charges! Mobile phone is the best network toll channel.

Q: Do the local portal let some stationmaster doubt, because go to the place surfer is not a lot of people, think do place station have no future, how do you look this question?

A: The future, how to discuss! If the local portal station, to do the first, then you earn some money estimate is not a problem? If you want to copy the local portal station to all parts of the country, this is very difficult, at present it is not successful. This is no future. I think, the local station, flow does not require large, he will do precision, do effect. Only in this way can we have a future.

Q: Fuzhou convenient network in Fuzhou very early began to do, assuming that now to do a xmbm.com can do as well as Fuzhou convenience net?

Answer: The difficulty is bigger. The success of a product, need climate, geography, people and.

Q: For personal stationmaster, because the fund and the strength is limited, does the website not to be bigger the better, therefore some people advocate does the area or the Community type website, the guest how sees the Community type website? For personal stationmaster, this kind of website will be more easy to invest?

A: Community-type web sites, belong to the web2.0 site, do not need to consider the source of content, as long as the original ability of the Netizen mobilized. In addition, the community-type site, now a lot of free resources, do not need too much development costs. is a good position.

Q: 1. How can local community websites retain foreign visitors? 2. What is the main profit? 3. The direction of the future trend?

A: 1, the regional website, why to keep the foreign tourists. Can these people help you with your local influence? 2, to provide businesses with a comprehensive network marketing program 3, to make influence, the impact of urban residents living consumption, can do the same city E-commerce.

For personal webmaster, if you can not stand at the national level to consider the development of the site, it is standing in the height of the local community, since the service is not the whole country, then do well to serve their own community and the city area, so can also have achievements. Hope that the above version of the chat can enlighten you, please continue to pay attention to the A5 forum every Thursday afternoon to organize the edition chat activities. (Wen/Meng Jiang finishing)

More discussion of local community operations, but also to the version of the chat post address: http://bbs.admin5.com/thread-2083769-1-1.html