A summary of the website's quantification of search engine friendliness

I've always had a feeling that is a Web site and the relationship between the search engine can be used to describe a quantitative term, it can be called: Search engine friendliness, of course, it can also be called search engine attention, search engine weight, etc., the key is not in the name of this noun, but in this noun contains things.

In my previous article: "A brief discussion on the core idea of SEO: Web site and search engine" heaven and Man "inside, for this issue has done a certain basic exposition:" The real SEO is actually let the website and search engine friendly, harmonious and mutual benefit of a technical idea, really reach the highest realm of SEO, Is stationmaster first thought is how to bring the use to the visitor, the website stands in to the Netizen benefit basic thought, stands in the search engine's user experience thought to ponder, optimizes "," the website makes an outstanding resource. and search engine will push it to search the user, achieve the good situation of mutual benefit.

So how do we define "search engine friendliness"? Let's just define it as: "search engine friendliness refers to the quality and focus of the search engine on a site." "In other words, search engine friendliness" is the result of locating a two-way relationship between the site and the search engine.

Improving the usability of your site is not a time-consuming process, without expensive inputs or technical difficulties, you just need to think with a little bit of common sense and make up your mind to implement it. However, the Web site to improve the affinity effect is unparalleled, the following is to improve the site friendliness of the 10 points of advice for your reference.

No matter how large your site is, you should add a detailed text format to the site map, each link in the map should point to every page of the website, preferably with the content of each page profile. The advantage of joining the site map is that you don't have to link every page to the homepage, just do the links on the map.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; When designing a site navigation menu, use a reasonable title and link description. As shown at the top of some sites and search portals, tell the visitor the class or page that has been browsed to guide the viewer through the path to the entire site. You can use the Call-to-action link mode to guide viewers through the next page or take the next step.

Every page in the design layout of the site should follow the common sense practice, so that every page to achieve reasonable design, layout and consistency. This means that the same page uses uniform colors, logos, coordinated navigation bars, headings, and footers, and the link features are consistent. This helps to be friendly to the viewer, and not to confuse the site with the loss of interest in browsing.

For the "search engine friendliness" quantification, there are roughly the following:

First, search engine spiders crawl pages and included the frequency of the page, the higher the frequency, the "search engine friendliness" value higher, the site's attention to the higher, representing the site and search engines to establish a good relationship of cooperation.

Second, the search engine contains the number of pages and the total number of site pages ratio, the greater the ratio, the higher the "search engine friendliness" value, such as a total of more than 10,000 pages of the site by a search engine contains more than 7,000 pages, and a search engine contains more than 20,000 pages and a total of more than 120,000 pages of the site , in the search engine evaluation system, the former search engine friendliness will be higher than the latter.

Third, the site included in the search results in the rankings (analogy weight), except SEO factors, the site's "search engine friendliness" is also a decision to rank an important factor. We often find that a "search engine friendliness" site in search engine search results ranked more often than SEO good but "search engine friendly" low site.

Then, as a website admin, as an experienced seoer, how should we improve the site's "search engine friendliness"? This problem for Baidu and Google has a different approach. Generally, roughly speaking, the minimum should be the following:

First, the site to maintain stability, including site structure, keywords, description, the stability of the title, as well as the stability of the site space.

Second, the webmaster should regularly update the quality of the text content.

Third, the site without excessive optimization, no search engine cheating, no large number of search engine penalty site links.

Four, the site has a good and appropriate search engine-oriented optimization, including a lot of details, such as the internal and external links of the broad nature. Long Tail keyword natural optimization, and so on, so that the search engine for both search users, but also conducive to their own visits.

Of course, for Baidu and Google there are some special points of distinction, experienced webmaster Seoer have had a lot of valuable experience of the elaboration, plus the length of reasons, I will not be one of the elaboration. In short, as a website admin, as experienced seoer, we should not ignore the "search engine friendliness."

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