A talk about the English webmaster's nonsense

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Do the site before for the general people are very mysterious things, with the open source program and a series of threshold reduction (such as visual operation, a key to build stations, etc.), more and more people into the ranks of the webmaster. Chinese site I will not say more because I did not do, I would like to talk a little bit about their English site in the process of a little feeling. Affirm that I am not a professional to do code programs, not professional writers, nor is it the optimization of foreign trade seo prawns, oh, you reader on the mouth.

First of all, the domestic English foreign trade site of the current situation, mainly to do foreign Trade mall, enterprise station and blog majority, of course, there are foreign language directory and integrated station and so on. Can be found that many sites have no flow or traffic is very small, poor ranking or ranking is no flow, no PR or PR rise, or no substantive content, or all is copy or False original. This may be the station group and the Advertising alliance to blame it? Those who do English station or foreign language station successful webmaster may laugh at us, hey, small!

Build station optimize inside link

The company or its own foreign trade station, was charged thousands of tens of thousands of people do out of the site and generally like or miserable, or even just free of charge to modify the program, there are wood? To say the truth, hundreds of can put the website online of course you have to understand the basis of the basic, full authority to others to do the English site specified than the Chinese, if you want to spend money in fact, mainly in the post site promotion. Therefore, before the establishment of the station to prepare the investigation work is necessary, or at least to have an experienced friend staff officers? or to see the competitor's site reference reference? Choose what procedures to do, the site overseas or domestic and so on. Program you do shopping mall on the selection of the program (shopping cart software), blog to choose the program, of course, you have to make a creative also may not (such as the blog program through Plug-ins can be made Simple mall); The server is best to put abroad, on the selection of those mainstream foreign space business, Customer opening speed that's quack! Search engines also like, slow like a turtle who does not like. Free space I advise you not to use, there is no guarantee. What, you want to put it in the country? So be honest record it, then by the domestic space business forcibly sealed don't cry oh, we work hard to do a station is not easy. Foreign server IP in the country was sealed that do not worry, foreign customers can still open, but the domestic is shielded only, turn over the wall or change a separate IP can. If you do Fangpai, then be careful, foreign check strict, to set aside the posterior.

Choose the program and server, do a good site that is ready to go online. Web site Title,meta,keywords What the investigation after the set up, do not change to change, the facts prove that always change to go without your good fruit to eat! I've changed the title a few times, and every time I have a small cup. Keyword density in the product or update the article when to control the good, as well as the title of the article and so on. Inside the chain is also very important, of course, there are related plug-ins to achieve, whether the mall or blog, you can also manually to do, the relevance is better. No more detailed said, I am not writing a tutorial can not write, to see the relevant professional forum or industry site, if you want to more in-depth and your foreign language proficiency clearance can study abroad, after all, is someone else's things, the original more directly effective.

Outside the chain Friendship PR Chapter

Outside the chain is simply to return from someone else's site with anchor text link, the amount, first don't say I small white, the beginning of the people really do not know. Directory bookmark submission, blog comments, forum posts, soft article release and so on are outside the chain, of course, there is a direct link to the friendship. Overall, the domestic webmaster like home friendship, foreign ghosts are occasionally the home page to do but more like to cross and inside pages (I have a lot of the site on the page friendship is a foreigner), you also want to get inside the page do not know where to find? What about this? You can go to some foreign Friendship Links forum (links Exchange Forum) Go look for it, or just wait for the foreigner to come to you. But let foreigners come to you, the premise is that you have to do the site well said. Exchange of English links there is also a phenomenon, "PR party", BAA is the PR party, is only to identify PR drops or simply ignore the PR. Many stationmaster said, "Alas, what age, still see PR?" PR is a cloud I do not value! "Yes, is really a cloud, but again how the cloud is also weakened, can or GG ranking algorithm in one of the factors, or need to take into account, but it is not necessary to look too heavy." Exchange friendship, relevance is the most important to take into account the PR better, and other site is in the home page, snapshots, included, Alexa rankings, whether the punishment and so on together to see it (only for foreign search engines). Some English webmaster actually also see Baidu snapshots and included please yourself to the wall, not many explanations. But I heard that Baidu is also concerned about English included, Baidu search a few English keywords to try, there are still many search results are in English station. Here advocated under the domestic English foreign trade webmaster also a little attention to the next page Friendship Bar.

Flow Source Ranking

Traffic is a big problem. A lot of foreign trade sites basically no flow or very little, this has to think about our site positioning, optimization and promotion, or where we still do not enough? Generally speaking, the consumer product site will naturally be higher than the industrial class, of course, other people's industrial foreign trade site traffic small even if dozens of IP, even if the transformation of one or two of that is a big order, consumer products, customer base breadth is much more, as far as possible to increase the flow and conversion rate Needless to say, that is must drop! How to improve it, you need to work hard. There are stationmaster to talk, flow, flow is also cloud! Hurry up, you go on facing the wall? The other is the flow source problem, said Alexa not allowed, but sometimes can explain the problem, if you which country's traffic to a certain amount will give you the ranking of the country, found that a lot of foreign trade site flow source and ranking are domestic, we do the station is to do foreign trade, not domestic It is necessary to try to improve the foreign traffic. If you want to elevate your popularity, no matter what. There are some foreign trade stations shielding domestic IP, of course, it is their own consideration, but this for directional flow and industry privacy protection or have a certain role. I will not consider shielding the domestic IP, many foreigners also in the country, shielding may not be able to search!

Customer Experience Copy

The overall simplicity of the site, foreigners do not like what we like particularly fancy things, you do too fancy they can not find what they want (formerly my site is also very fancy, under a great determination to change, large-scale revision is to large cups, unless you have a high level of the site, the negative impact will be relatively small, or your site was k to cry )。 Sometimes simplicity can highlight your major! Some foreign trade people disdain to do a site, I send a development letter, call, run the exhibition is very good! What I want to say is that there is a website of your own or company that can increase your business status, at least some things can be written on the site, such as FAQ, The customer knows the understanding without asking you to ask, this is the efficiency problem. Of course, you hit your own way and no one else has the right to say. Copy is also very important (I am ashamed, English copy can only say general), some foreign trade stand a look at the word spelling and grammar mistakes piece, this is very unprofessional performance, we foreign trade people can understand does not mean that foreigners can understand, this is the basic guarantee, those may be used machine translation or translation level does not pass. Of course, there are conditions and ability to do language localization (localized), please do not be stingy with this input, have foreign local friends on the ease. These are helpful for conversion rates.

Bianhouyu language

Although the webmaster in China does not occupy the mainstream, but still hope to be paid attention to, there is a special section is very good, anyway, I rarely found relevant articles in the domestic webmaster online (in addition to some SEO and foreign trade Forum only a separate version).

Some of the experience of Chinese site can be used for reference, but those experience cannot be copied, the construction and promotion of English foreign trade stations or more and foreigners learn it. I do the station time is not particularly long, do not have many stations, the implementation of the ability to do is not good enough. I hope the English webmaster to learn to communicate! Do the English station you insist!

This article by Fashion Bop English webmaster (http://www.fashion-bop.com) Original "Reprint please keep the source"