A taxi software war or a spent spent by amnesty or as the ultimate fate

Yesterday, the Shanghai Municipal Bureau to make regulations, since March 1, morning and evening rush hour taxis are strictly prohibited use of "taxi software." A language to arouse thousands of waves, the final fate of the software taxi to arouse people's thinking. Media analysis that the taxi software war has highlighted weakness, "Armistice" or soon, on the other hand, according to policy, in some cities taxi software to accept the "amnesty" to join the electric platform or the final fate.

Take a taxi software war or go to the finishing stage

According to the China Electronic Commerce Research Center statistics, Tencent to "tick" taxi subsidy and Alibaba to "fast" taxi subsidy, total over 1.9 billion yuan. It is understood that the taxi software at present there is no effective mode of profit, currently put to consumers a large number of subsidies, but also all from the external "blood transfusion." Some analysts believe that the taxi software this round of "burning money", up to one months.

Perhaps "one months" is more said, the "burning Money" war may soon be over. Yesterday, Ma Yun in the "Rivers and lakes" Inside said, taxi software friends, you still want to play how long ah? I suggest you sit down to have a cup of tea, and discuss how to do the next step smarter. "Two A Han fight, the streets to see a lot of people, absolutely do not think that others are watching the game, others are watching jokes." Ma said.

There are users of this comment, Ma Yun said this statement shows that the fierce market competition will return to rationality. Many microblogging users also commented that it was clear that the subsidy was coming to an end.

Ma also suggested that competition is most afraid of hurting the interests of users, especially the interests of the elderly children. Before the media questioned the software, but true horse cloud really out of this meaning? After all, the elderly and children are small public taxi users. Qianjiang Evening News 26th also commented: Do not move to pay the user is not a taxi software for the object of contention. NET friend @ Pig not raw meat Comment: The elderly and children are not fast at all the main consumer; NET friend @ Pilling comments: This is Ali looking for the steps.

On the other hand, tick-tock public relations to the Beijing it channel said, tick-tock taxi and micro-credit marketing campaign is a long-term activity, exciting content to look forward to, but "wonderful content" is what, as of press, Beijing, the IT channel did not receive a reply, do not rule out the future tick-tock taxi will also change the marketing strategy.

In addition to the two sides "statement", from the "facts" or can be seen some clues. Xinmin evening, said yesterday, from last week, "taxi artifact" some do not work, difficult to log in, difficult to locate, difficult to pay, although after the consumers have received late apology subsidies, but it has been difficult to cover the "arms war" behind the user beyond expectations of the facts.

Access to the power transfer platform or a taxi software final destination

"Armistice" or not is not a good thing, after all, the taxi software war triggered the "refusing to hire", "fare increase taxi", "taxi difficult" and many other chaotic elephants. For taxi software, the Shanghai Municipal Bureau of Hong Kong yesterday to make provisions, since March 1, the implementation of morning and evening rush hour taxis are strictly prohibited to use "taxi software" to provide about vehicle service measures, and the taxi software about car business into the scope of the electric adjustment business statistics.

The measure in a Netizen survey, nearly half of the net friend "point of praise". The measures are not only Shanghai, in Beijing, Nanning, Chengdu and other cities have relevant provisions issued, in addition, there are many cities said "close attention", do not rule out the relevant provisions will be issued.

What about the fate of taxi software in response to government regulations? It is understood that yesterday morning Shanghai traffic Port bureau summoned Johnson Taxi Company and "Quick Taxi", "tick-tick-taxi" software enterprises convened by the meeting, "Quick Taxi", "tick-click Taxi" Enterprise positive response, have expressed a willingness to complete technology docking as soon as possible. March 10 Two taxi software will take the lead with Johnson rental scheduling platform to complete technology docking.