A total of 13 third-party payment agencies approved to provide payment and settlement services for the fund sales organizations

On the morning of April 3, Baidu announced today that it has received the fund's sales and payment licence and will formally provide the fund's Third-party payment and settlement services to fund companies and investors. Baidu said that in the future, Baidu Financial services can use existing Internet channels, into the Internet fund sales business, to provide users with more convenient and efficient fund purchase services.

"Perhaps soon, netizens will be able to achieve in the search of the fund ' that is," the purchase is very convenient for the buyers, the fund company more a convenient and efficient sales channels, Minsheng Securities Research Institute deputy Dean Tangqingyu said. Some analysts said that with Baidu to join the market competition, some small third-party payment companies or will lose the advantage, triggering the industry shuffle.

According to the latest data released by the SFC's website, as of February 2014, approved by the fund sales agencies to provide payment and settlement services, a total of 13 third-party payment agencies, respectively, for remittance data, communications payments, UnionPay Electronics, Yeepay payment, Tenpay, fast money payment, Alipay, card, Shenzhen fast Changtong, deep UnionPay easy to do, Yi Bao, net silver online, one card will. And after the disclosure of Sina and Baidu, now has 15 institutions have been qualified.

Among them, the Fund sales organizations that cooperate with remittance data are the most a total of 47 fund companies and 3 independent fund sales organizations, UnionPay Electronics and 48 fund companies close to the following, the joint payment and Alipay respectively with 37 fund companies, Tencent's acquisition of "Tenpay" also docked 23 fund companies. Suning Yi Bao only 2 fund companies, the rest of the agencies to cooperate with only 1 fund companies.

Data show that the current "Baidu financial" cooperation of the fund company has included Huaxia, Ka-real, rich countries, such as the Guangdong.

Industry insiders pointed out that the fund is willing to access the Third-party platform of the evaluation criteria are mainly two: one is conducive to their own sales, recruit users; the second is whether the technology docking is safe and reliable. According to this person said, "Baidu Financial" has accumulated the total number of users should be in tens, and technology and security, Baidu can provide corresponding protection.

It is worth noting that the eligibility of the Fund to settle the settlement business is not the ultimate goal of the institution seeking great development in the Internet financial field. It is reported that the "Fund Sales payment license", Baidu will be in accordance with this "invigorated" and the excavation of financial user resources, the introduction of individuals and businesses to launch a value-added financial services.

Baidu joined the "fund sales Payment" team, plus Ali Alipay, Tencent acquisition of Tenpay, bat three again gather. We can imagine that "mobile finance" as an important part of the mobile payment strategy, BAT will again set off a new round of competition.