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Absrtact: In the 2013 ChinaJoy, I found a foreign company, did not give the other executives any fees, also did not eat food, I got a best position to show my products. I found a Chinese media, or a colleague husband, thought there is so little friendship or help, spent more than 4,000 but nothing got.
I am an ordinary entrepreneur, recently saw some titanium media on the "news broker" discussion, but also want to say a little personal experience, 2013 years or so, from Beijing back to Shanghai to set up their own company, the entrepreneurial direction is mainly to do a based on Android system set-top box game machine, It's a bit like the "Lunch box" "Funbox" of the nine city ZTE Market.
As an entrepreneur, then want to look for investors, but also want to publicize their products, so, think of the annual China's most Fire "CHINAJOY", China Interactive entertainment games show their products, at the same time through the former colleagues circle, find the media want to publicize.
However, this process, with mixed feelings, is particularly reviewed to verify the poor media environment in the country.
At that time the whole activity is divided into two parts, one is exhibiting chinajoy, find a way to display their products in ChinaJoy booth, but they do not have so much money to the exhibition, so found a cooperative relationship between the foreign game Engine Company Unity, contact their company's executives, Hope to display their own box game machine products in the company booth, which runs their company's unity game.
The company's executives were very positive and said they could sign a strategic partnership agreement with us, at that time, they have been a very large company, and I, in fact, there is an empty shell of the company, the shell of the company, saying sorry, actually just through the trade and Industry Bureau of search name, has not registered.
In this case, the Chinese executive of the foreign Engine Company sent me a detailed, professionally-regulated strategic cooperation Agreement, and an exhibition cooperation agreement, which did not mention any monetary terms, but suggested that we should bring our own products, and a large-screen television set to showcase our products at the venue.
OK, for an entrepreneur, the most important opportunity to show, in a hundreds of thousands of-person ChinaJoy professional venues inside a booth, can 4 consecutive days to display my entrepreneurial products, and do not spend money, this is a wonderful thing for entrepreneurs.
Next, I thought of my old colleague, it is said that her husband is the Oriental Morning Post reporter, so I contacted the old colleague said, can please his husband to eat dinner, under the ChinaJoy can help us this kind of entrepreneurial company to send a report and so on. The dinner seemed to cost me 400 yuan and I ate at Guang department store under Jingansi.
The Oriental Morning Post's journalist friend said he could help, moreover, also offered a way, can interview our boss, do an interview, and then we also write a long little PR draft, prepare a few red envelopes, he can arrange several different media reporters sent an article, article material, From the long PR draft I wrote, I intercepted it. I said at the time, go back to think about it, and discuss with the boss.
Then later, the Oriental Morning Post's lover, the former colleague of mine, contacted me and said, "I hope I can sponsor a hotel suite during the ChinaJoy, and that it's best to see the Huangpu River, and she can entertain some PR friends and journalists to play with." I was a little embarrassed, but I said yes, so I had no problem patting my chest.
Help them in the Piazza Del Popole a 5-star hotel booked a suite, spent more than 3,600, one night. The final function of the suite is a group of young public relations, the reporters after the satiated, where they played a few hours of cards, and then the night a few people live there one night.
After what happened to this hotel, I naively thought that the reporter friend of the Oriental Morning Post would help me write a piece of tofu-like article, I can publicize my start-up.
In fact, I think wrong, after that one night, no one to my products to express concern, even if it is courtesy, insincere nonsense, nor. I also realized that I wanted to get their story, and that no a hundred thousand of would be possible.
So, in the 2013 ChinaJoy, I found a foreign company, did not give the other executives any fees, also did not eat food, I got a best position to showcase my entrepreneurial products. I found a Chinese media, or a colleague's husband, thought there is so little friendship or help friends busy, spent more than 4,000 yuan, nothing got.
This is what happened to me, this thing is true in Shanghai, China. Of course, about half a year later, I learned from another former colleague that the Oriental Morning Post had actually left the Oriental Morning Post and transferred to a major communications company for PR. My thing is that they make a little extra money, or that they want to entertain friends, do not want to pay their own money, the result I went to buy a single. And I also foolishly thought that such a start-up company, can exchange for a business report.
Digression: I am not a journalist, for the recent 21 economic network, several executives editor was caught, I don't think it's surprising that even my average entrepreneurial company is so hard to find an opportunity to advertise, not to mention the companies that want to make the IPO, but the big newspaper reporter who is leaving. (By the way, later I met the titanium media and knew that they were explicitly not charging any fees for the business report)
See a lot of Big V, professional reporters There have expressed: "Financial media has a high score, the new media is relatively the least dirty, 21 is definitely not the dirtiest." ”
The heart bursts of nausea, say the most common words-very despise you these rubbish! Though I'm nothing. But I'm sick. Many of you in this business, not better than who clean, but more than who is not dirty? What kind of mentality is this? Can you make these "uncrowned" in China, degenerate into "prostitutes"? Can you profoundly reflect on yourself and clean yourself up?
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