A ueder website analysis of broken up talk

5 consecutive days to stay up all night surprise review of the content of conversion University, finally to 92 points through the Google Analysis of personal certification, although today is very tired, but I would like to talk about this six months in the middle of the night to analyze some of the ideas of the website, I believe that soon after, More and more people will join the discussion in this field.

The following content may be a lot of my direct feelings, not thinking, if there are different views please correct me.

1. Why do you want to know about web analytics as a ued?

Wiki analysis of the Web site is defined as: Web Analytics (Web http://www.aliyun.com/zixun/aggregation/16353.html ">analytics") is a study of Web site visitor behavior. In the context of business applications, site analysis refers specifically to the use of data collected from a website to determine whether the site layout meets the business objectives.

For ued, understanding web Analytics can make design decisions better. Just look at the screen resolution, the location of the user is not much significance, we can find from the website analysis of the most valuable pages in the process is what, the user in the path of the page to meet the biggest obstacles in the way we do activities to promote the effectiveness of means ... Ued will be very competitive and persuasive if you can use this tool well.

2. As a ued, how to enter this field of study?

I was 2 years ago to focus on this area, and I think it is a good starting point to use the Google Analytics tool. I start with the basic noun, then configure the GA code on my website, and then slowly think about the relationship between the data and the website itself.

Create a product 15 days is enough, the remaining 3 years to do a good polishing of the product. Web analytics and user research are all your sharpening stones, helping to create more sophisticated products.

3. What have I learned from this field?

3.1 Okr and KPIs

Define the OKR before defining the KPI, with goal-driven improvements, and ask yourself why, such improvements can help improve KPIs.

3.2 Read the report

Inside the company every day a very long data report, beginning I feel completely do not understand, web analytics learning process also let me understand the relationship between the data, those data is no longer difficult to read, but will require more data.

3.3 Use the data in your hands

Both qualitative research and user feedback, each of these words is data. Web analytics also exist a large number of data, inflexible to see is useless, only action, even if the most stupid way to improve the data is saved.

3.4 Trend, Subdivision, transformation

Sidney song, in the article "The significance of web analytics", puts forward the concept: "We have to do three things after we get the data-look at trends, look at the breakdown, and see the transformation." Then, we combine the three 22 to see the breakdown of the trend, the transformation of the subdivision, and to see the trend of transformation. ”

Extended reading:

1) Recommended Three blog:

website Analysis in the Chinese Blue Whale website analysis notes Avinash Kaushik talk about website Analysis

2) recommend three books:

"Web Analytics 2.0" "Landing page Optimization Authority Guide" "Traffic secret Google Analytics website analysis and optimization technology" Source: http://www.mimiqiao.com/2010/09/17/google_iq/