A useful attempt to resolve the OTT dispute

A useful attempt to resolve the OTT dispute

Internet analysts said that the micro-credit card is OTT (Internet companies across the operator, the development of various video and data services based on the open Internet) the field of a business model innovation, but also micro-letter and operators from the confrontation to co-operation signal, has a strong role model.

Flying Elephant net President Xiang thinks, on the one hand, the operator's flow income is stable while can get the micro-letter promotion, on the other hand, the micro-letter also obtains the operator's market promotion resources. "and users can enjoy more traffic with less cost, you can open the picture, or even video, the flow fee has a good idea, is happy." This is also the operator and internet companies to solve the dispute between the OTT of an exploration. ”

The mysterious micro-mail custom service finally exposes the true face. Yesterday, Tencent officially announced that Guangdong Unicom will become the first and micro-letter in-depth cooperation of domestic operators, jointly launched the first Zhang Weixin customized mobile phone SIM card "micro-letter wo."

Only users in Guangdong province buy

Yesterday, the reporter found that Tencent's integrated electric business Platform Xun Network to become the first Zhang Weixin customized phone cards exclusive online platform, has been on the line of "micro-letter Wo" topic page.

From August 5 to August 7, Xun will launch the "micro-letter Wo card" pre-sale activities, and officially sold on August 8.

Guangdong Unicom related officials and Tencent have confirmed that the target user group is the local users in Guangdong, in the process also requires the user to bind the number of Guangdong Unicom. The delivery address for the field users in the Xun can not complete the order. However, its characteristics in the micro-letter business, can be used nationwide roaming.

Package content and Price not announced

Xun's feature page showcases the "micro-trust" possible services, there are "high-definition video", "Music", "Game", and "micro-payment" function to solve the problem of payment, which means that users can use micro-mail directly to buy video content, games and music in the future.

But as for the "micro-letter Wo Card" specific package content, Guangdong Unicom, the director said, the package form has not been formulated, the need to combine the user in Xun vote results can be finalized.

Guangdong Unicom Internet Marketing Services Division, general manager of product operations Li Han said, Unicom and micro-letter cooperation launched business package is not to say to the micro-letter business charges, micro-letter Wellec will only allow users to use Unicom Network play micro-letter to gain greater value.

Tencent points out that the specific price of micro-credit card is currently inconvenient to disclose, but the positioning is the high-end traffic demand for the larger users, the price should be higher than 36 yuan.

However, from the perspective of the combination of reporters, Guangdong Unicom and micro-letter cooperation business, and did not anticipate the micro-letter business is not limited to the content of the flow, but in the micro-letter traffic on the flow of more than normal tariffs have preferential treatment, and will introduce some new features of the application.

Tencent confirmed that if you want to try to use the "micro-card", you need to enable the 185th number of the unicom number.

Whether the future of the cooperation will be extended to the whole country, both sides have not made a clear statement.