A variety of taxi software "burn Money" rob the market

Guide: Recently, a "quick" taxi software by many taxi drivers of all ages. Although not officially certified call software, but the operator through the "heavy" incentive to attract a lot of drivers, and even led the entire taxi software industry to the "burning money" stage. Beijing Youth Daily Reporter investigation found that in order to compete for the market, a variety of taxi software to call to receive a single driver reward, through the software to increase the car has been paid by the passengers become the operator to pay.

Taxi software "wooing" drivers

Recently, the citizen, Mr Zhu, through 96106 call for a taxi to the capital airport, the driver in the chat to him recommended a "quick" taxi software. The driver said that by using the software to take a taxi, the driver could be rewarded by the operator's fare increase. "said Mr. Zhu.

North Green newspaper reporter consulted a number of taxi drivers, the driver said recently, this taxi software large-scale in the taxi market "landing", not only drivers receive a single reward, recommended passengers install software, maintain a certain online time, drivers can be rewarded.

"I take a taxi to work every day, and four or five drivers have recommended the taxi software to me." Mr. Chen said the driver's recommendation was straightforward: as long as the passengers were able to download the software and use it successfully within one months, the recommended driver would receive 20 yuan.

"The software for the money is all loaded."

"I started with ' fast ' more because it gave me more money. "Taxi driver Diao said that if he is online more than 6 hours a day, there will be 5 dollars in the bill of fare subsidy." "5 dollars a day to give, if you hit the phone card on the use of not finish, you can also hit the bank card." And each receive a single reward, 10, 20 pieces have. Master Diao had only "beep" software, and there was no subsidy. Later heard that "fast" to the money on the initiative to Ann "fast." "Which taxi doesn't want to earn more money," said Master Diao. After the use of "fast" for a while, "tick" also began to reward drivers to take orders, so two smart phones are open together.

Master Zhao has a total of three taxi software, the driver on the platform has two smartphones and a liquid crystal display screen, coupled with the 96106 call system, looked very "spectacular." A ride into the car, all kinds of taxi information "one after another."

Zhao Master These three software use the frequency is similar, feel the software function is similar, the reward also does not have the big difference. "Each order has a reward, but the subsidy is not necessarily, less than five yuan, many times there are 100." "Zhao Shifu thought that the taxi software company gives money just now the means of wooing the driver, it is impossible to always give money." "In my opinion, which live more, which software to rob the fast, I will use which, but now these software all give money, then I loaded, anyway I use it also do not spend." ”

Operators reward "all sorts of"

North Green newspaper reporter from a number of taxi software companies confirmed that the individual software operators began to "rewarded" drivers, the current market of several active taxi software has begun to use a variety of rewards "wooing" drivers.

"Quick" related to the director of the introduction, to encourage drivers have been doing is the flow subsidy. In addition, each month there will be a list of grab, the top 50 also have a reward. "Hundred meters taxi" related to the director of the introduction, the use of hundred meters driver has an integral reward system. The recommended number of passengers and orders will increase the driver's points. and integral can be exchanged into oil cards, prepaid cards, mobile phone traffic and so on. "Taxi small secret" related to the person in charge, the driver in the stipulated time orders will have more than 10 to more than 20 dollars in the fee reward.

Software operators are "burning money"

This August, the Analysys think-tank released a report on the status of a taxi software industry. The report shows that at that time the market more active taxi software has beep, fast, shake, a taxi, such as small secret. August 20, tick-tock, shake, place, easy up to four software companies have been certified, officially launched 4 96106 official software. But at present, some of the software is not officially certified, there is still a relatively strong momentum, not the official software to dominate.

"When the taxi software is just getting popular, it's more of a passenger paying for the driver's own money, and now the money has become a software operator." "A person in the industry said, starting from this May, taxi software industry crazy competition, now still active are still more competitive, weak has been eliminated." Although we all know that the return to the essence of the product itself is not good use is the most important, but at this stage still need a large amount of investment to stabilize the market. "Many people say that taxi software industry is burning money, but now who want to retain more customers, can rely on strong funds to insist." ”