A vertical portal website promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently to a large mobile phone sales vertical portal to write a promotional project planning program, although the content is relatively simple, but personally feel more practical. Share it, I hope we can make more suggestions.

Project Summary:

As a vertical industry portal, can be from a variety of channels for publicity and promotion. Through a lot of publicity in the media, combined with the activities of the site to enhance the site traffic, increase the number of registered users, access to online sales profits.

Second, the project cycle:

December 1, 2008-December 1, 2009, with a one-year deadline, through a year of implementation, to continuously revise the project, for 2009 years after the promotion to do more preparation.

Third, the project core:

Soft text Promotion + activity marketing

Iv. Project Objectives:

1, enhance the site's traffic, enhance the site in the Alexa and Chinarank rankings;

2, increase the number of registered members of the website;

3, enhance the corporate brand, improve the online transaction amount of the website.

V. Mode of implementation:

1, soft text publicity: Different stages to take different ways, every month from different angles to excavate news points and propaganda points.

Promotional Frequency: 2 of the monthly optional soft text to promote, preferably in the first week and third week release.

Propaganda direction (1): Combine industry. Combining hot events, the development and prospect of mobile phone sales vertical portal In the industry are forecasted;

(2): Combined with products. Mobile phone product development trends, the purchase of dynamic changes in the population, the company needs to provide some data analysis;

(3): combined with the website. About the website domain name analysis, the website title analysis, to the website research article release causes the profession the concern.

(4): combining activities. Combine current activities to include the activities of the site, as well as other business activities.

(5): Use opponents. From Taobao and other sites of policies and actions to analyze the development of vertical portals.

(6): Use of experts. Use expert analysis to elicit the views of the site and publish the views of the site leader as an expert perspective.

Propaganda Media:

(1): Priority Publicity Network media (Low-cost, fast dissemination), including Sina Technology, Sohu it, NetEase technology, Pconline, IT168, Cbinews, Admin5, Chinaz, Donews, Cubs online, it.com.cn, Phoenix, Tenkine, China Economic News Network, bubble and other major portal sites

(2): Forum published in major websites, Tianya, West Shrine Alley, mop, etc.

(3): Published in the mainstream network media all over the world. such as Sichuan online, northeast News Network

(4): Published on the corporate website as far as possible, through various blogs to publish

(5): In the mainstream of the website to establish corporate blogs, such as Tenkine corporate blog.

2, the website activity: carries out each kind of cooperation and the activity to stimulate everybody more attention.

Consumer activities for members: the old member stage of the promotion policy, the old members introduce new members of the incentive policy;

Activities for other consumption: registered members can discount and other concessions, and other sites jointly promote the policy;

Other effective activities.

VI. Effectiveness Assessment:

Monthly production of a promotional evaluation report, which contains the following content:

1, website PV growth number, independent IP number growth;

2, the growth of the number of members, ordinary members to upgrade the number of VIP members;

3, site ranking changes, including in the Alexa rankings and Chinarank rankings change

4, the increase in online sales volume;

5, the number of words published by the media (reflected in the Media Public Relations Statistics report)

Vii. Project budget:

1, soft article release fee: Monthly release of 50 manuscripts above to calculate, the cost of 9000;

2, the soft writing cost: Write 2 monthly soft text, total 1000 yuan

3, the forum publishes the expense: needs the organization personnel to participate in the release, the expense 500 yuan

4, Blog release fee: organization staff released, cost 500 yuan

5, statistical analysis of costs: monthly production report, and statistics of all the results, the cost of 2000 yuan

Total Monthly Media PR fee: 13000 yuan, monthly activity costs according to and the site agreed to the specific activities of the situation to decide.

To continuously revise the media and activities to promote the implementation through the monthly evaluation results. This includes continuous optimization and integration of selected media.

Planner: Wang Qisheng

November 24, 2008

Original article, reprint please specify from: Wang Qisheng personal column http://wqs51happy.tianyablog.com