A vertical subdivision of the photographic industry, or a revolution.

Source: Internet
Author: User
Keywords Electrical business

Taobao and other electric dealers have had a great impact on traditional enterprises, more traditional enterprises have entered the electric business, however, in the vertical segmentation of the photographic industry, the same is also facing such a huge change, or a revolution. Recently and figure your beautiful founder have several contacts, vaguely feel should have corresponding investment, but the founder reply is still in contact. In the process of chatting, learned some information, the following is sorted out in the form of questions and answers.

Q: What is the background of the start-up platform?

A: The photographic equipment has more than 10 years time, has contacted too many to do the photography and the photography person, does the photography, mainly is oneself opens the studio or the photo studio to make a living, plays the photography, is one kind of hobby, is keen to record the good person or the matter. At the same time also in the domestic major photography forum or QQ Group, we like to shoot the works show and exchange, there are countless good films, of course, there are a large number of technology at the same time have ideas and equipment professionals or enthusiasts.

The circle also has a saying that "photography of the three-generation SLR to destroy life", the main point is that equipment renewal requires a high cost, we have the absolute say, so think of why we can not convert this part of the photographic technology to economic value, the less used to update equipment, the large family, which is a relatively simple idea.

Q: What are the main business of the platform and what are the competitors?

A: The platform temporarily covers portrait and commercial photography, portraits include wedding, photo, children, pregnant women, family photos, commercial photography contains some of the company's product shooting, for example, real estate advertising, hotel shooting recipes, Taobao merchants take pictures and many other products.

Competitors, the most direct is the current studio, focus on portrait of this piece.

Q: Where is the bright spot of the platform?

A: Picture your beautiful photography platform, is the whole DIY concept, will be photographed split into photographers, makeup artist, clothing, post-production album production of the four major sections, will be a large number of skilled photographers, makeup artist integration, so that photographers and makeup artist Resources Unlimited, consumer choice face is enormous; In addition clothing providers, Album production providers, such as in the form of merchandise, each price is transparent, truly 100% customization, and no additional consumption.

Q: How to compete with studio and studio?

A: The studio has been settling near 10, its operating mode can be said to be extremely mature, but the studio needs to bear high publicity costs, personnel, store decoration and other costs, have to use a variety of bundles, implied consumption means, coupled with the production of factory water, consumers gradually lose confidence in the photo studio, and the studio is limited in size, Not be able to do a substantial promotion and publicity.

Q: If the photo studio how to deal with?

A: This is temporarily impossible, photo studio huge investment, long-term cultivation of the consumption concept, it is impossible to profit from the profits, but also cut their own meat, and the studio, do not have the construction and operating platform such economic strength.

The above is a simple exchange with the founder of some information comb, I think that the project does not necessarily have to be unconventional, the public is familiar with, and have the best demand, the key is to find the existing market cracks, such as the picture of your beautiful better than caught a few:

1, a large number of professional photographers and make-up artist in the photo studio less commission, photography enthusiasts have no income;

2, photo studio criticism caused consumer antipathy;

3, photography studio size is too small, publicity is not enough

Basically these three points, can be used as a platform for theoretical support basis, and this kind of photography has been known to the public, wedding photo and so everyone will basically shoot, the market capacity is larger.

I think that a project, meet the following points, perhaps the probability of success will be increased:

1. Solving practical problems

The project itself must be to solve some or some practical problems, here is to solve the shooting problem, remember that there is a mobile phone application, is the measurement of altitude, from the air dropped, measuring altitude, do not know how the practical significance of this application? Not to mention the loss of the problem, which in itself is not a public demand.

2, the demand for the public familiar and long-term existence

Wedding wedding, photo album nostalgia, Children Hundred Days, years old, children photo ... are recognized by the general public, but also long-term demand.

3. Weak replication

Also learned that figure you will be a beautiful cable services, consumers online booking and order, finally complete the filming online, that is, the line also needs to have corresponding supporting support, so that once on the track, its replicable is very weak, such projects whether Tencent or Taobao, it seems that there is no quick way to cut.

4, easy to generate cash flow

Many projects, such as tool applications, social applications, and so on, due to a certain probability of a short time gathered a large number of users, but can not find a profit point, traffic and users will not be able to realize, and ultimately still fail, happy net may be an example. And shooting is different, more likely to generate cash flow.

Any pattern is accompanied by numerous risks and uncontrollable factors, photographic platform is the same, perhaps some people have thought before, but did not do, is also a variety of reasons, these do not need to delve into, we should care about is that such a way to the life of the photo studio, perhaps other industries can also learn from and reference.

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