A wall of flowering wall outside incense a plus mobile phone Liu Korea speech

November 25, Liu was invited to participate in the South Korean 2014 Starup Nations Summit Congress, in the face of entrepreneurs, media, investors from around the world to do the theme of a plus, the mobile phone industry, the third possibility of speech, and the first time in the meeting to confide in their own business 11 months of experience. Liu said that the original intention is to create a world class of recognized products with the idea and open mind. Liu Frank This original intention is somewhat grand, but he said: "I from Oppo vice president of the venture to do a plus, in the face of the fierce competition in the mobile phone market, no pressure is impossible, but even so, the creation of a plus, I did not think too much about whether the success, will not make money, if failed, A group of people to eat a farewell meal, I did not give myself a retreat. But after 11 months of establishment, the market performance and reputation are very impressive, according to the latest official data, sales have been close to 1 million units, the figure is expected to break through at the end of the year. In South Korea, although an additional overseas market has not yet been extended to South Korea, it is understood that a considerable number of users in South Korea have bought a mobile phone by other means, and praised the mobile phone better. In South Korea, a word of mouth even has the possibility to surpass Samsung. In the face of the current market situation, Liu has his new thinking, he thinks: "At present we are in the mobile internet era of the emerging phase, especially in Apple and other industries to accelerate the arrival of the mobile internet era, the user itself is also changing, the user needs have changed, become more intelligent, The pursuit of products has become more critical, and user changes can lead to the emergence of a new enterprise model. As we all know, the mobile phone industry Apple relies on its revolutionary products, the complete iOS ecosystem to become a well-deserved industry giants, Samsung relies on its strong resource integration capabilities, technical strength and global offline channels in the Android sector. In the mobile internet era, in addition to these traditional giants, the mobile phone industry is not a new possibility for entrepreneurs? Liu that the current development model of a mobile phone is proving a third possibility other than Apple and Samsung. In the face of the changes in the market, a three-point innovation attempt: first, with the global users to build their ideal mobile phone. In the product preparation stage, every other week, the official in the Forum at home and abroad on the latest development of mobile phones, in the chip selection, the official has based on user expectations of the original chip from 8974AC replaced by a better 骁丽 pass 801. Mobile phones have not yet been listed, users around the world have already known a plus all the configuration information, and the configuration information is with the user to choose the decision, which is the same as all the previous handset manufacturers to save the configuration information to the last minute of the press release to the contrary. Second, a market position has also been targeted globally from the outset. In order to adapt to the global local market, a plus always has two market departments, one responsible for the domestic, one responsible for overseas, and for different countries and regions to adopt different market strategies, Liu saidIn the U.S. market is mainly to do Word-of-mouth and sales, the European market to do word-of-mouth, in Asia, in addition to China's market a plus influence. Accordingly, an addition of overseas team members has been maintained in the Americas, Europe, Asia, the proportion of staff 1:1:1. Third, an open mind, in the past, traditional mobile phone manufacturers will hold the ROM control firmly in their own hands, a plus mobile phone ROM choice with the development of the third party of Android CM cooperation, Liu that there is no fixed mode of success, there is no rule, do the phone to do their own first ROM to do the hardware. In addition to the mobile internet age to pay attention to fast, but also pay attention to cooperation, open mind, can powerful union. Liu For example, he and CM founder, Steve Kondik when he decided to work together without signing the contract, not to talk about the grand Business plan, but each other because of the same idea, trust each other, decided to together to create a perfect million Zhuo flagship. Of course, Liu that these three kinds of attempts are actually a plus external model, truly embodies a plus the essence of a plus has been adhering to the implies settle concept, to do a global user respected products. It is undeniable that this is the first time in the face of Samsung at its doorstep in a formal speech, it is very gunpowder. And we are looking forward to more domestic mobile phones can go abroad, to challenge more enemies of the world.