A warning from the helm of the Big Data Age: uncompetitive proprietary brands are quickly flooded

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author participated in the Internet Marketing Strategy conference at the beginning of July, deeply shocked, as the Internet enterprise how in the information flow of the society, including the numerous marketing strategies, on the rapid transformation of traditional enterprises, Internet enterprises strive to innovate the core, the foothold or the competitiveness of enterprises ' proprietary brand.

In the era of great sailing, financial trade competition is the geographical advantage of transportation, in the era of large trade, the competition is the market share of international trade; in the big Data era, it is the information resource competition around the Internet. The large Data environment in the information age is the core competitive power of the enterprise, with the August 14, 2012 Jingdong Mall Liu a micro-bo as the fuse of the electric business War, is a real no smoke wars. Since ancient times, social competition is based on productivity, understand the market demand, user-oriented is the magic weapon of success.

In fact, the competition of electric dealers both at home and abroad is very fierce, the internet era is a cock-hit era, from Amazon Challenge Wal-Mart, to Taobao in the Chinese market repulse easy shellfish, chaos era to user experience as the king, who has a huge number of users to occupy the market. Foreign electric dealers will not let go of China's huge market, Amazon's unmanned aircraft logistics and distribution has taken action, the future of the electricity business will be in the capital and brand competition intensified competition!

From the decline of the guests, to the oil and other electric dealers, such as the network sales miracle, the Internet to accept new technologies, and timely follow the trend of the times faster and faster. Liv Essential oil, Taobao Shop cosmetics category ranked first brand. Its founder Meng revealed that the oil has a few billion sales each year. Carving Ye's operating nature is in fact the Internet business philosophy of that set of "focus, extreme, fast, Word-of-mouth." Carving ye has always been small and the United States electric business practitioners, he focused on product positioning, adhere to the few simple items, strive to do the ultimate in a category, produce a good reputation, and then use the Internet's long tail effect occupy the commanding heights, earn pots full of pot. Liv Essential oil is small and the representative of the United States Electric business, a small product to achieve the ultimate, with the spirit of product managers to constantly polished, expensive in fine and not much, the Internet will naturally enlarge its value.

The electric dealer, does not know since when has become "burns the money" the pronoun. Is it necessary for electric dealers to burn billions of dollars like Jingdong and Van Gogh to play? Our vision should not be limited here, in those who only know how to burn money to buy traffic, expand the scale, to cater to the capital market, there are some real business law in the operation of the electricity business. These "small but beautiful" enterprises prove that the electric business is not only a play. The internet age does not win the user's proprietary brand cannot stand. The Big Data era is a warning to the helm: uncompetitive proprietary brands can quickly drown.

Poor thinking, thinking is changed, change is pass, general rules for a long time. You "change to pass, unchanged then backwater, change is hing, unchanged then decline; Internet competition is afraid of more than your capital strength of the opponents to meet consumer demand faster!

The competition of Internet dealers from the user to the price, and then to the logistics distribution supply speed, the ultimate resting place in the Internet brand-building, must be the user as the core, enhance the interaction; the development of the electric trader under the help of capital is the catalyst of the development; The electric business entrepreneur is the helm, the investor is the amplifier, all the people join forces to push the electric business development, Netizens and consumers have the heart of the market. The trend of mobile network in the era of large data, the change of the electric quotient to the business model, the future Electric Chamber of Commerce into the community, into every aspect of daily life of consumers, in order to provide consumers with the convenience of life services to enlarge their brand influence, really grasp the resources, the use of resources to create