A waste bin production Enterprise's Network promotion trilogy

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These days, I am in a production of garbage cans enterprise Learning Network promotion, is here the network promotion way shocked, today, a customer came to sigh said, "No matter I (in Baidu) how to choose, finally will always enter your company's website." As this customer said, a lot of keywords, in the Baidu home page is mostly related to their products. This is not a very high weight of the site is indeed not easy! Here are my analysis of their web promotion trilogy:

First of all, many enterprises do network promotion preferred is the Baidu promotion, then they also do Baidu promotion, this point I do not say more, we all understand.

Second, the station's long Tail keyword optimization and dual-site operation mode.

In-station long tail keyword optimization. And many sites only focus on home optimization, they pay more attention to the product page for long tail keyword optimization. Their approach is to first look for hundreds of relevant long tail keywords, sorting, searching for a large number of long tail keywords put in front, with them to optimize the product page, the search for a small number of long tail keywords put in the back, with their optimization of industry information and engineering cases, so that hundreds of thousands of long tail keyword digestion, Generally include these long tail keyword pages can be ranked in the Baidu home page or even ranked first in the homepage.

Two-site operation mode. They built two sites, ljt365.com and xxy365.com (actually have four sites, mainly to maintain these two). Both sites use the previous method to optimize the long tail keyword in the station. So Baidu home page is often ranked in the top two are their website.

Finally, use the Business-to-business platform to publish product information. They have long concluded that the Baidu home page about the trash information of the site roughly three categories, one is their own web site, the other is the other garbage cans production Enterprise's website, three is Business-to-business platform class website. To be a product full of Baidu home page, then on the Business-to-business platform to release their product information is a good choice, but also to obtain a large number of high-quality outside the chain. By publishing product information on these platforms, many long tail keyword search results are like what the customer says, no matter how they are chosen, they always end up in their website.

Perhaps a lot of corporate website promotion staff every day hard to focus on the home page keyword rankings, every day the release of the chain. But ignored a lot of high-value long tail keywords, but also did not think of the Web site used as a chain of competitors to squeeze the website down. The company has done this with their web promotion trilogy.

This article by the Thai source Fang Bian Stone Health (http://www.taiyuanfang.com) @ Shanghai Writing, with this article to the four-star environmental Protection Chairman Mr. Yendan salute, reprint please specify the source