A wave of brand marketing in the music field

Http://www.aliyun.com/zixun/aggregation/17256.html "> The record company in order to save the music sales revenue decline, in the music field set off a brand marketing boom. Record companies are working with powerful brands in traditional areas to stimulate consumer digital music consumption, especially for loyal users of these brands, with the influence of these brands. And these brands are starting to form their own record companies. In addition to the digital music brand store, which is being run in partnership with Adidas, and so on, there are many more: In March 2007, Starbucks set up its own record company, the former Beatles soul figure Paul McCartney became his first signing entertainer; April 2007, Game company Electronic Arts and record company Nettwerk cooperation to establish a new record company Artwerk; in June 2007, Levi's denim brand established a levity music company, New Zealand rock band cut off Your hands became its first signing band; June 2007, the global Music group's brand Interscope and beverage companies to launch the name of the music brand beverage;

The audience of music almost covers the users of different age, income and region, and brand marketing can promote the consumption growth of the common consumer group. Similar cooperation model can also be applied to the domestic digital music marketing. The Patriot Music Network, which worked with Disney in June to launch the MP3 player, is similar, though not directly related to music.