A wave of ClassPass followers showed up, was it roots or water?

ClassPass now thoroughly fire, with "the whole into scatter out" mode.

ClassPass initially connects different gyms in New York, and users can become ClassPass members by paying 99 of dollars a month to go through all the gyms in New York. From June 2013 to the present, ClassPass has expanded from New York to more than 30 cities in the United States, and last December completed a 40 million-dollar B-round financing.

Not only by investors, but also in the revenue situation is amazing. The February 2015 ClassPass Curriculum Reservation has doubled, to 600,000 times, the flow of the month is likely to exceed 5 million U.S. dollars, which is expected this year ClassPass revenue or up to 60 million U.S. dollars.

A good model + considerable revenue has left many followers at home. "City Heat" can be said to be ClassPass loyal fans in China, users to 99 yuan/month price can enjoy more than hundreds of sports venues in Beijing Shanghai boutique Fitness courses. The course is arranged according to the time, through the mobile phone number to make an appointment, then by the check-in code.

The company that uses the same model as the whole process has a lot of homes, including papaya card (provided by Papaya Mobile), boiling time (from online private courses to offline, part of the product) and so on, and from this January onwards, more and more entrepreneurs into the fitness industry, want to become China's classpass.

Personally, the ClassPass model is in fact a vertical field of group buying, it is not specific to the business, but to provide the same type of services to many different businesses. This model helps a single gym reduce the vacancy rate, while the gym Federation reduces the cost of acquiring a single user, which is equivalent to being a client of any gym for every user, and for the user, the choice can be more varied and the price more favorable.

But the question is, can the ClassPass model fit the Chinese soil?

While chatting with the founder of boiling time, he told me that ClassPass's great success in the United States has its own unique reason: The U.S. land price is cheap, gym costs are low, membership system is based on credit card, the monthly money is direct deduction; fitness environment Mature, People are used to using mobile phones and tablets to record exercise. For the Chinese market, the first two conditions do not exist, and the third is difficult to achieve, no movement data accumulation, fitness is a need for professional guidance, in the Chinese market must be "localized"?

Of course, this is not to deny the meaning of the ClassPass model, it is an imaginative model, not only in the field of fitness, including the film industry, the concert market, and even online courses can adopt a similar pattern. I often think of a question: too much content and services are isolated islands, when can be linked to land?