A wave of domestic electricity dealers is speeding up competition for the fat of overseas shopping

Absrtact: Ms. Zhang, who lives in Beijing, is already the mother of a 2-year-old child. Like everyone else, due to the poor level of English, the process of buying imported food through the overseas direct purchase platform has made her feel very inconvenient. At the beginning of June this year, she began to buy directly from Cofco.

Ms. Zhang, who lives in Beijing, is already the mother of a 2-year-old child. Like everyone else, due to the poor level of English, the process of buying imported food through the overseas direct purchase platform has made her feel very inconvenient. At the beginning of June this year, she began to buy food, such as Organix (Ogney), imported from Britain for her son directly from Cofco.

Ms Zhang is just a microcosm of the shopping experience of many buyers of the sea Amoy. This May, I bought the net full opened the fruit mud, milk and other overseas food direct purchase business. By the beginning of June, I bought the network to start the United Eastern Airlines, as the domestic electrical business to "direct flights" way to buy overseas products of the first crab.

In addition to buying a network of foreign food to buy, a wave of domestic electricity dealers are speeding up competition for overseas shopping this piece of fat. Before the Beijing-East opened the "Overseas Purchase" channel, Ali launched the "Day Cat International" website, Shun Fung on-line "sea shopping Fung Yun", Suning also launched the global purchase, they have in cosmetics, home, clothing and other fields into the overseas shopping market. In May this year, Ali announced a partnership with ShopRunner Logistics, a Chinese user who could order overseas goods directly from this summer through the Ali platform. Last week, the news that only the goods will be testing the sea Amoy business, the category includes clothing and accessories, household items and cosmetics.

According to Shanghai Customs data show that at present, there are 24 domestic electric enterprises in the customs completed the record, the sale of overseas goods including food, bags, cosmetics, maternity supplies and so on.

With these electric business players into the bureau, online overseas shopping channels will become more formal and orderly, the original irregular purchasing market and the operation of the cumbersome direct purchase platform will be affected to a certain extent. What's more, these companies, which are involved in overseas shopping, will be the grave diggers of the purchasing industry.

But at the moment, they have just taken the first step of March the Nuggets ' overseas shopping market, and the road ahead is still long.

Both user and electric business platform benefits

Lucrative, market blowout, which is the main reason why many electric dealers are waiting for the online shopping.

In recent years, on the one hand, domestic food and other commodity safety problems frequently, on the other hand, the price difference at home and abroad is staggering. So foreign infant milk powder, food, watches, cosmetics and so on become a big wave of users in China just need. According to the China E-commerce Research Center data show that 2013 overseas purchase transactions of more than 60 billion yuan.

According to my market leader charcoal introduced, before, most of the domestic users of overseas shopping (Hai) mainly to take the Consumer-to-consumer mode of purchasing, which is too much, there are difficult to protect the quality of goods, the rights of the difficult, long transportation and other difficulties. If the choice of foreign e-commerce sites such as Amazon Direct purchase, but also face the language and payment barriers, such as foreign sites to take PayPal or credit card payment, when the goods enter the country, consumers have to pay a huge amount of tariffs. This has affected domestic users ' enthusiasm for online shopping abroad.

In charcoal's view, at present, more and more domestic electric business enterprises into the overseas shopping market, which for domestic users and electric business platform is a double benefit choice.

"Electric business enterprises cut in, under the brand protection can gradually improve the sea Amoy online shopping environment." More users can easily buy the goods they want to have authentic protection, while the high profits from the wholesale and retail outlets have been squeezed out, some into the pockets of these electric dealers, some of which can feed back to consumers, making these commodities cheaper, and ultimately a virtuous circle. ”

Generally speaking, the traditional overseas shopping has 6 links: foreign factories-foreign exporters (distributors)-Chinese importers-Chinese wholesalers-Chinese retailers-Chinese domestic consumers. Jing-dong, I bought nets and other multinational business operators direct links from the factory or distributor to the domestic consumer link, reduced a few major links, the resulting profits.

Consumers in these electronic business platform for overseas shopping, the final payment page, will show the price of goods at what exchange rate converted into renminbi, can use Alipay or net silver payment, process to simplify, shopping process more efficient and convenient.

In addition, with a large number of personal purchasing before, some of the first electric dealers have already had the brand accumulation, users choose these platforms to carry out overseas shopping, have a way to safeguard their rights, but also more assured, thus stimulating the user's purchase enthusiasm.

Sourcing bottlenecks in overseas sourcing

It is understood that, because of the purchasing advantage of the back of the grain, the future I buy the net long-term goal is to build a sea Amoy for domestic consumers the global high-end food direct platform. It is also a new way for domestic fresh electricity dealers to seek development with the help of overseas shopping.

Recently, Jing-dong has also set up a foreign business department dedicated overseas shopping. But on this road, the potential difficulties can not be underestimated.

Sources said that at present, many domestic companies involved in overseas shopping, mainly through distributors or domestic distributors distribution channels, rather than directly from foreign factories or origin procurement. In addition, some of the electricity dealers and do not support direct mail to the mainland. This means that the consumers through these electronic platform to buy overseas goods is not necessarily their own source, which can be guaranteed, whether to ensure sufficient quality sources and low prices to form a constraint.

A person with knowledge of cross-border electrical business said that in the force of overseas shopping, who can grasp the right to speak in overseas procurement and transportation, who can master the quality of supply, and finally get the most favorable prices, a firm foothold in the market.

I bought the net at present with the original Cofco nearly 20 years of procurement experience and a number of overseas partners, in advance to calculate good sales, to the global buying hand operating mode concentrated overseas direct mining, and relying on "direct charter flights" way to solve logistics, in terms of bargaining, transport, occupy a certain advantage. And the General Electric business platform obviously does not have, after all, the overseas direct mining cost is huge, short time also difficult to get through direct mining barriers.

In addition, because many electric business enterprises cut into, let the sea Amoy market blue sea into the Red Sea, and a group of Hai vertical Web site and application, such as the sea Amoy nets, 37 sea Amoy, CN Sea Amoy mobile phone applications will also be on the platform to form a diversion. These have exacerbated the industry's competition.

2013, Orchid Pavilion by virtue of the gold nuggets foreign trade "going out" will eventually be successful listing enterprises. At present, these electric dealers from the other road to the overseas goods through the electricity Dealer "the introduction", the foreground looks very good. In the end, they can eliminate the difficulties, successful nuggets, time to verify.