A wearable equipment entrepreneur's year-end confession

Happy mummy Fetal language instrument "we have introduced before, is a new year just launched the pregnant women's health-specific wearable equipment." The combination of soft and hard is considered the trend of mobile Internet, health and medical products are considered to be closer to just need, but the Doorsill is also very high. Look at the Happy Mummy Fetal language instrument "founder Tao Jianhui about their first year of entrepreneurship experience." Flash, it is the last day of 2013. After lunch with a friend, I think I should write something. In the second half of 2012, I was pondering the development direction of mobile Internet, think should make full use of smartphone data processing, man-machine interaction and network ability, to transform the traditional consumer electronic equipment. With many friends in the industry to communicate, that this is an unstoppable trend. So there are a number of projects that can be done, such as environmental monitoring, skin testing, alcohol concentration testing, smart toys and so on, and finally I decided that I should enter the maternal and child health market, and selected the traditional home Doppler fetal right to do my first product. January 1, 2013, I officially left the creation and letter, began to recruit, once again embarked on the journey of entrepreneurship. To this day, Happy mummy "has been a whole year." Looking back on this year, there are too many feelings to share with you. Caught up in the smart hardware/wearable calculation of the tide of their own hands to do happy Mummy, did not think about the product is what kind of type, whether to do wearable calculation, but after the product prototype out, a bit by everyone as this is intelligent hardware, which is wearable calculation. Although the concept of domestic fire, but really can come up with a decent product few, so happy mummy fetal instrument as a representative is invited to participate in a variety of activities, exhibitions, various interviews, media coverage, a lot of investment agencies to find the door. Completely deal with a word on the air vent, pigs can fly up. Quality of the pursuit of various reasons, I personally have a high quality of product requirements, but also an uncompromising attitude. We have a packing box, proofing on at least 5 times before the final. Injection of raw materials, the replacement of at least 10 kinds of. An audio line, changed at least 8 kinds, before choosing the appearance of the present. Power part of the active components, from the domestic and foreign three large manufacturers, in order to obtain the stability of high and low temperature, we have produced each of the 50 sets of circuits, in the refrigerator to do low-temperature testing before the final selection of the device supplier. A photo of a product, but also a number of professional photographers to shoot. The design of the website was finalized repeatedly. The quality of the hardware, the first batch of goods in full compliance with the manufacturer's own quality requirements. But three times after the rectification, it reached the request of happy Mummy. Quality and time are related, high quality requirements, the cycle is long. But I believe it's worth it. Everyone is discussing the user experience, this user experience is not a simple mobile application experience, but contains a series of processes, such as the user understands the product, opens the webpage, orders, receives the Express, opens the packing, downloads the application, uses, the customer service and so on. Any one link, has lets the user be uncomfortable, all lets the product greatly discount. Any link, let the user surprise, will enhance the value of the product. China is already a big producer, a factory in the world。 Although able to manufacture, production, but few world-renowned consumer electronics brands. The root cause is that the quality of domestic products is not enough. Whether it's industrial design, packaging or software. Smart hardware, wearable computing Although the introduction of the concept of Internet services, but in essence, hardware products, if the Chinese start-up companies do not attach importance to quality, it is impossible to produce well-known brands, China's manufacturing of small profit margins is difficult to change. Innovation-oriented, brand Chinese Internet circle people are accustomed to copying, the United States do what is popular. This CopyTo China model works well in the era of pure Internet service, because American companies are doing a better job of moving to China, not technical issues, but content, policy and regulatory issues, so Chinese Internet services must be able to replicate the United States, and can succeed. But for smart hardware, wearable equipment, the situation is different, although the concept of the Internet, users see the feeling of hardware. For example, the iphone, users see the first is a quality of the phone, no matter how hard it itunes,icloud, or buy. Then in the smart hardware, copy the United States, because you lag behind others, the brand on the big discount, quality and so on, which means that people can be high prices, you can only sell cabbage prices, people can sell the world, you can only make a yell in China. In fact, we can do a lot of things, we do not have to get together in the hand ring, watches, weight, sphygmomanometer and other equipment, but should pursue product innovation and take the lead in building brands. I've been asked countless times how can I stop plagiarism? In addition to quality, I think another magic weapon on the brand. Happy mummy Fetal language instrument because the world's first, won a lot of attention, naturally formed a certain brand, future followers will pay a great deal to catch up. We in the future as long as the quality to do better, in products, services to provide users with the best experience, happy mummy This brand must be able to form, must be able to block plagiarism. In order to make the brand, we also never to earn in front of small profits, do the licensing thing. My strategy is that any cooperation can be talked about, but to keep happy with Mummy's brand, to ensure that happy Mummy's pricing and publicity rights to the product. The cost of making hardware includes myself, although on 3 employees, less than two months time, before the Spring Festival Maleshan to make, mobile phone application also developed, the product can demonstrate. After the Spring Festival, to find pregnant women, to find a hospital to do a variety of tests. Fast, at the end of April, a variety of hardware, software issues have been resolved, so with the mold factory signed contract open Mold, ready to officially put into production. In order to prevent the production of problems, the first batch we are prepared to produce only hundreds of units, the end of June delivery. But the mold is not smooth, because our unique industrial design, are all curved surface composition, the mold factory requirements high a lot, a few back and forth, coupled with some of the problems of PCB, August first goods to Beijing. After the shipment arrived in Beijing, we tested it carefully and found too many quality problems. Listed a lot of articles to manufacturers, requiring manufacturers to provide rectification program. In order to reduce the cost of communication, to ensureQuality, our hardware is almost all the time to stay in Shenzhen, the choice of components, aging frame design, tooling equipment, etc., are all our own. Finally, the second consignment came down from the production line in early November and transported to Beijing. This batch of goods, we are one by one test inspection, quality improved a lot. But still found some problems, we give the plan, ask the manufacturer to cooperate to solve. Finally, the third batch of goods arrived in Beijing last week, and the goods finally solved all the problems found. Before the Spring Festival, another batch of goods will be shipped to Beijing. When discussing with the manufacturer, it is considered that the manufacturer has enough ability to solve the production problem. But at least four months of delay are a good indication of our optimism. Shenzhen has a complete industrial chain, but the manufacturers are good and bad, quality difference is great. If the manufacturer does not have strong quality control, their team does not have strong quality control, we suggest that you do not go to catch the hardware of this fashionable. Outlook 2014 Happy Mummy is the world's first to apply the concept of intelligent hardware to the maternity market, the launch of the fetal language instrument after the listing, and finally ushered in a foreign follower babywatch, hope that the domestic also appear followers and imitators, together to promote the development of the market. We are very optimistic about the mother and child market, and hope that the use of intelligent hardware, wearable computing technology to enter the market, to become the industry's new brand and leader. At present, this product has been able to stabilize mass production, quality within control, new products in the active development. But the challenges we face will also be in marketing, allowing products to move from the definable technology circle market to the real pregnant mainstream market. Although our team has never done marketing, no marketing master, but we must be used as a product of the spirit and attitude seriously to do, bit by bit to do, I believe there is a day to open the market. 2014 will be a year of happy Mummy's take-off. Also hope that smart hardware, wearable computing industry in China to soar.