A week of electricity business inventory: Vertical electric business mixed with the electricity business war

The price war will be staged again.

Gome Online Borrow "electric business eulogy" push "strongest store Celebration Month", Suning easy to purchase published "Youth Declaration" to deal with the overall "price war", Jingdong Mall to prepare for the surface, Xun "to a pick three" launched a full network parity, more Dangdang, 1th stores, le bee nets and poly-Mei excellent products and other electric business enterprises also launched a promotional frenzy in April. Probably tasted last year 8.15 electricity business World War of sweetness, each electric quotient is optimistic 51 vacation big promotion, just enter April have very strong gunpowder, many media evaluate this electric business war is unavoidable.

Electric business giant Crazy "enclosure" is intended to rob service provider Resources

The Electric business service provider group goes to the front, each electric dealer regards it as another leg, has launched own service platform to perfect respective electric quotient layout, this is after the logistics another high ground. Since 2012, the days of the cat, Jingdong, Alibaba, Dunhuang and other electric enterprises began to build the electric business services open platform, thus activating the so-called End-to-end service chain, to create a new revenue model. As the electric business platform, itself is in order to serve sellers and buyers, the electric business platform to launch the service of the electrical business Services, is a development of electrical business progress.

The rapid transformation of various strategies for the IPO

More recently, where the information more, to find Psy uncle to do endorsement, join hands with Li Ning Inventory, the establishment of Mobile Innovation division, all kinds of signs that customers are in the process of accelerating the IPO. At present, the domestic vertical electric dealer encounters unprecedented disaster, no matter is the marketing model or the development prospects are not very optimistic, more than a number of vertical electric dealers closed down. In order to seek long-term development, some businesses are in transition, where the customer is the most active one business. Relevant media said, where the customer or will be transformed into a "brand retail" model, want to do on the line hundred Li.

Department stores will be hit by the transition retailing industry

With the development of electric business, its boom constantly swept under the line of various industries, with which the local traditional department stores or supermarkets will be more impact, in order to meet the vast number of Internet users are developing the habit of staying at home and saving operating costs, O2O mode is currently the best choice for many local department stores. But the people who are running the music, Guang hundred and other electric dealers are in a difficult position. Media outlets have questioned whether the traditional retailer industry will really be replaced by online supermarkets in the future.

The development of the profitable vertical electric quotient of liquor dealers is expected

A few days ago, Jiuxian network and products are still red wine network published information, said 2012 sales scale than in the past, Jiuxian network IPO has been put on the agenda, the product is still red wine net sales in 2012 close to 300 million yuan, the development momentum is rapid. The rapid development of these two representative wine-type vertical electric dealers shows that there is enough room for development in this market. There are alcohol e-commerce sources said, 10 years in the electric business may occupy the traditional wine industry about 50% of the market share, the traditional liquor sales model will eventually be replaced by the electricity business.

Red Star's road to worry about traditional industries playing the power business

In August 2012, the opening of the Red Star Mei Kai Long electric dealer, recently an addiction to entertain oneself, the new senior official to change the image of Red Star, commissioned micro-blogging operations company to do a claim to have 16,800 times to send back only 800 times the micro-blog article, but also filmed an MTV for the shallow video marketing, This is the Red Star since the launch of a rare large-scale promotion. As a traditional store enterprise with relatively complicated situation in recent years, it is clear that the red Star can not withstand the temptation of the electric business industry, to borrow the network to change its current situation, however, in the absence of more than the line under the Enterprise Transformation mode of operation, still choose the fast cut line, the Red Star seems to operate under the line of operation of the electric operator, This has been followed by a worrisome development.

The transformation of O2O in the front of the Music Bee Network

Although the Lok Bee network provoked the oral controversy with Poly-Mei excellent products to achieve the purpose of public opinion marketing, and even burst the cosmetics industry in the unspoken rules, but still cannot afford to burn the pressure of the electricity dealers. April 7, the Lok Bee network in Beijing to lend its own "Fashion talent festival" launched online experience shop, is intended to drive more fans through the talent consumption, to achieve "talent economy." Le Bee network in the future will also be in the two or three-line city to establish more experience shop, which means that the future development of Le Bee network will be shifted to the core of the user experience as the center of the construction of the line, and then from the original mode of the consumer to O2O mode.

5 years of Business plan to push personal shop license

In the face of the growing Taobao, the industry and commerce more and more feel the management of online shop is powerless, only Taobao enterprises a palm control of the way is not feasible. The implementation of online shop license, through the regulatory platform, focusing on the online operators, illegal commodity information, illegal conduct monitoring, timely detection and investigation of network commodity transactions illegal, to achieve "network management net." The government will gradually implement the "net business registration system", individual Taobao sellers need compulsory certification. At present, the scheme has been recognized by many C-class sellers.

Amazon's Kindle is still a mystery in the E-book market

Amazon will enter China in late April, the decision to penetrate the Chinese e-book market is very strong, the fact that the foreign Internet model is often unable to adapt to the Chinese Internet, although the Amazon in North America is very successful, but it also suffers from the exclusion of traditional publishers, the local E-book brand Dangdang is naturally its rival, There is also a grand such opponents eyeing. In addition to competition, but also worth mentioning is the lack of copyright awareness of domestic netizens and free psychology, Amazon's attack will have a fierce war.

Daily Express restructuring franchisee suspend business

Shentong Original President Xichunyang personally take over the Daily Express, but also into the system of difficulties. April 9, Daily Express because of "transfer to join" the restructuring issues caused contradictions, the main reason is because of the Beijing part of the franchisee's fees and subsidies, has been in arrears for half a year, and Beijing's management chaos is also a cause of the accident. At present because of the rapid development of electric business, the major logistics are accelerating expansion, the electrical business itself is also preparing logistics, competition is more intense. In this case, Daily Express due to the arrears and management of the reasons for the suspension of business, Shing should think about it.