A wide range of new opportunities for 800,000 developers by Mobile Ad Alliance

May 7, 2013, the Gmic Global Mobile Internet Conference-Tencent open Platform Mobile Forum was held grandly. The Mobile Forum conference, Tencent open platform deputy general manager Hou Xiaonan revealed Tencent open platform mobile Open two core ideas: first, the mobile open means Tencent real sense of full open, the PC end of the open edge to the mobile end, for 800,000 or more application developers to provide good services, is one of the platforms of this year, and the second is that Tencent's open platform will establish a sound mobile ecological chain and embrace the mobile internet. At the same time he revealed: Tencent wide-point as Tencent open platform to open the ecological chain on the key link, 2013 will be in the PC and mobile end full force, wide-Point mobile advertising alliance will be fully launched. May 7 gmic--Tencent Open Platform Mobile forum site Earlier this month, Facebook released its first-quarter earnings for 2013. Earnings showed a sharp rise in mobile advertising revenue to 30% per cent. In the third and fourth quarters of 2012, Facebook's mobile advertising revenue accounted for 14% and 23% of total advertising revenue. The rise of foreign mobile advertising market, the domestic mobile advertising market is not optimistic, according to the "annual Internet and mobile internet users and industry trends data", 2012-2013, the domestic mobile application advertising growth rate of 140%. Data show that mobile advertising expenditure will reach 196 million, accounting for global mobile advertising expenditure of 2.95%, domestic mobile application advertising market and foreign gap is very large. In addition to the domestic nearly 600 million mobile internet users, mobile advertising accounted for a small share of the market, there is a lot of room to rise. What is the slow development of domestic mobile advertising market? It is understood that mobile advertising channels in foreign countries have a very fine division of labor, but the professional division of the domestic advertising channels did not do so fine. At the same time, foreign Internet has already launched a real-time bidding platform mobile advertising, that is, according to the crowd to distinguish between sales, so that mobile advertising more intelligent, more effective, helped push the rapid development of foreign mobile advertising market. Domestic market urgent to similar intelligent, efficient and credible advertising channels appear, to help push mobile internet advertising market development, Tencent Wide-point mobile advertising alliance came into being. Social marketing pioneer fully through the Tencent large platform heat flow wide open quality resources Tencent wide point of what is it? As a pioneer in the marketing of domestic social effects, wide-point is based on Tencent social platform for real-time auction advertising system, wide point has been committed to SNS strong social relations chain as a link, in the detailed analysis of user growth trajectory and the current demand based on the various types of advertising customers, such as application developers, brand advertisers, Electronic business customers and so on to provide precision marketing services, its core advantage is to be able to help advertisers accurately targeted users, for advertisers to provide efficient, pure, active new user flow, Tencent open platform PC end of a game application, "Liar immortal" for example, the game in the use of a wide point, in a very short period of time, day liveThe number of users dau on the breakthrough of 1.1 million, and bring more than 30 million new installed users, game monthly water refresh 15 million. Guang-point senior product manager Shongqing said that 2012, a wide range of tens of thousands of advertisers have brought billions of levels of precision effect transformation, pioneering a new social effect marketing law, convenient and easy to operate real-time bidding advertising system (e.qq.com) to provide customers with light weight facilitation services. 2013, will be Tencent social advertising and even mobile advertising a big development of the year, first from Tencent's own products to start, a wide range of opening a full open QQ, Qzone, friends nets, QQ music, QQ show, QQ Group and so on a series of mass social platform heat flow, For all kinds of different attributes advertisers to provide effective marketing solutions for social effects. It is reported that the wide-spread mobile advertising alliance is in the research and development optimization and testing phase, has aroused widespread concern in the industry, Tencent Open platform of the original large number of mobile application developers to it reported a strong expectation, in the near future, for the existing more than 800,000 Tencent open platform application developers, Wide point will not only be able to help them with flow, with retention, enhance the user's active degree of marketing advertising products, but also will be able to help the vast number of developers to quickly realize mobile application advertising, and realize the application of closed-loop marketing comprehensive advertising platform strength.