A wonderful idea for internet marketing

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How can we find business opportunities from the Internet when the world is now caught in the gold rush of the Internet? All walks of life, "Yahoo" and "Amazon" success can prove that the Internet business opportunities, although maxleaf has not yet made money, but a large number of visitors and creative marketing methods, subversion of the traditional marketing channels, small and beautiful enterprises may also be the protagonist. Maybe you are too late to become an important brand in the existing industry, but you definitely have the opportunity to become a well-known brand on the Internet.

The glamour of interactive media

The internet is popular because it is the most extensive and interactive new technology that has ever influenced our lives. From the marketing point of view, it changed the way people think, from the previous linear thinking to the current network thinking, from one universal to tailor-made, from guidance to self-discovery, from one-way communication into two-way communication, from the entity to the virtual, from the rational consumption, perceptual consumption to moving consumption, The new age of consumption characteristics is not the original media can be satisfied, and these changes, people can find the answer from the Internet, such as portal site (portal), personalized Web pages, search engines, ICQ, distance teaching, network virtual shops, network activities.

How to develop a marketing strategy?

The broad sense of network marketing should include Web site building, Network marketing planning, network activities, network advertising, network public relations, E-commerce, community management. So, how to develop the network marketing strategy? First of all, we must clearly understand the objectives, and then market analysis, commodity analysis, consumer analysis, SWOT analysis, from the analysis of marketing strategy and positioning, with the external environment and internal control effectiveness, and do a good job of income and cost assessment and effectiveness of the forecast before implementation. Network ERA to do a net-structured marketing thinking, because each link will affect each other.

Where do marketing ideas come from?

After doing the online marketing plan, the next step is to do the work. How to successfully sell the image or commodity through marketing planning on the internet? Most people in the site after the completion of the production, in addition to update the data, then do not care about it, in fact, this is a very regrettable practice, because the site is finished, just the beginning of marketing. How to use the interactive characteristics of the Internet to attract visitors and gather members as the foundation of E-commerce in the future, this is the key; In practical use, creativity, technology, database will be the key to success. But where does the idea come from? If the definition of "originality" is "to make an unexpected arrangement of known things", then the idea of internet marketing can be said to be all over the place, let us look at several examples of successful internet marketing in Taiwan:

Interactive advertising causes the topic: "and the letter telecommunications (www. Kgt． com． TW easy to play, the network took the choice of Yin Qi love, choose Linda or Angela? "This Superman's" easy to play Love choice "mobile ad, successful combination of traditional media, internet media," interactive advertising ", through the Internet ballot and telephone voting, resulting in nearly 800,000 votes, the popularity of the heroine, so that Linda and Angela become household names of advertising stars.

"Who should I choose to play the hero easily?" "More become the network of Superman gas topic, product with advertising charm sold." In addition, the cable, wireless TV news sessions are also active free to broadcast the film, and some media publications even to discuss the special article.

Screen Wacky Program brings traffic: Now popular screen saver and desktop free download, so many sites to launch the theme of desktop and screen protection programs: Sell the car of Karen Mok, sexy Marilyn Monroe, Halloween trick small program, afraid of computer down machine, to a "surprise mother-in-law" bless the program it, and music little earthworms accompany you to work and play with you. If you click on these small animations, you will also ask if you want to set the site as the homepage of the browser (that is, the first screen set after the browser), to guide users to a specific site is to create a screen protection program behind the real purpose.

The network raises the child to be fashionable: the Japanese electronic pet's Vogue, the American Phoebe (Furby) Wisdom type toy causes the snapping up upsurge, Sina Sina launches the network baby, the network raises the child to be warmly welcomed by the Netizen, the adoption member surpasses 200,000 people, and launches the related discussion unit, Become the best foundation of the business community (www. cybercommunity). Sina． com． TW). Talk about the network child "Xiaojian" that is the happiest child in the whole world! Mom and dad can take him to the garden, the beach to play, but also to shop Street shopping, and this store street future will be the basis of e-commerce; when Xiaojian hungry, when the mood is bad, parents can use mouse point to choose Xiaojian Favorite Food submarine fort, ice cream with the face, or appease, the screen has indicators to show the mood of Xiaojian, Hunger and parent-child relationships.

Wishing to send a ticket: New Year's Eve unification of the Internet wishing activities, combined with Kitty Cat (Kitty)

With the cool Penguin Royal Rice ball rolled out, wish to have the opportunity to get Taipei to Tokyo round-trip ticket, but also can be sent to e-mail you wish to the object, so that the number of people on the site in a hurry to multiply.

The need to advertise online

With brilliant ideas, still need to let Netizen can find website, can participate in activity, let everybody know website or network activity URL, can through several ways: Search engine, send electronic news to network media (like Sohu, Sina Net, Goyoyo, Chinabyte, etc.), run a press conference, or advertise in the Internet media. Network advertising is the best way to master the effect of publishing, network marketing personnel, to the advertising budget together, because compared with newspapers and magazines or television, network advertising cost per thousand people (CPM) is relatively inexpensive, of course, if the online business (on- Line) is integrated with offline commerce (off-line) and is planned with a holistic marketing concept, which makes for a more comprehensive effect (Synergy).