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Direct Media website Optimization work has been carried out for one months, today, Foshan Network company finally on the first page of Baidu, Foshan website design is also on the third page, the distance to complete the task is only one step away. To tell the truth, I did not expect the optimization progress will be so fast, may be the site before the operation is more reasonable. Share below the success of this site optimization experience.
The internal optimization of website integration
Before taking over the site, the overall layout of the site, internal keyword layout, program code in these aspects are very big defects. First said the website layout and the program code, this station uses the traditional table table to carry on the page typesetting, many styles can express through the call CSS the way to show but did not use, causes the website the source code to be very tempests. The page has a large number of JS code, we all know that Baidu can not recognize the JS code, even if recognized, rely on a few letters to form the code to optimize also does not play any role; then the layout of the keywords, the site all the pages of the title exactly the same, and the title description and the bottom of the page heap too much useless keywords.
For the above several website flaw author has taken the corresponding operation:
1. The use of DIV will be the whole station reflow, in fact, the so-called whole station is the main home and a content page, the layout of other pages is basically the same, so this work does not need to spend a lot of projects;
2. Simplify the Web site code, the same query for each page to intercept out into a containing file, although these program code in the Web page source files will not appear, but this can greatly reduce the amount of work to modify later. JS code is the same way, using a containing file will all the JS code inside, in the page through a concise code call;
3. According to each page different content to set the page for different title and description, under normal circumstances the author is so set the title of the whole station, the first page title to place the core keywords, such as: Foshan website design-Foshan Network company-company name, keyword label set as: Foshan website design, Foshan Network company, The description is written around the company profile. Non-Homepage page according to: Company profile (or other)-company name, keyword tags and description does not write, directly to the search engine to crawl. The most basic site internal optimization is that most of the pages of the site using different titles and descriptions to represent the core content of each page, usually we do outside the chain do not dare to do the same content outside the chain, let alone the site itself exist a large number of the same title description of the page, although the content of these pages are different, But also can not determine whether Baidu will because only the title description of the same and to the site down right. At present, Baidu's algorithm has been implemented to identify duplicate pages and remove the point of deletion, it is recommended that each of the site in the future to use a different title and description of each page.
4. The bottom of too much useless keywords to remove, to retain the Foshan website design, Foshan Network company two keywords and add the first link, and then add a few channel keywords and add the corresponding link.
Ii. Update of website content
Many webmaster think that update site content must be original, but it is not. If we are not familiar with an industry, like the author of the web design, how to write the original content? I personally think that the relevance of the content is the most important, I believe that we are engaged in SEO so long, have seen a lot of site content is completely copied, but ranked as good. That is because the impact of keyword ranking is not only content, but also the Web site procedures, domain name age, spatial stability and external chain. Of course, the author is not to abet people do not do original content, this depends on personal circumstances. If you focus on ranking, you can completely copy content to update or not update, if you focus on the user experience, it is necessary to spend the mind to do the original content. The author of the station almost all the content is completely copied, however, choose some relevant strong web design or network company articles to publish, because the original content is not possible, if the original write their own article, and do not meet the requirements of customers, many customers in this respect is more sensitive, Don't like technicians to publish content that is unrelated to their own products or services. In addition, the author also set up a blog in the site subdirectory, is used to publish original content, these original content is the author of the site optimization of the current situation and the author of their own personal interests of knowledge articles, anyway, these content customers can not see, just how I send all the line.
Third, the construction of the website outside the chain
The site's external chain construction I pay more attention to Baidu reverse link, because I personally think that the reverse link to the site's collection and snapshot update has a great help. The way to increase the reverse link is: Blog group building, bookmarks, question and answer platform release, link platform release, forum posts top stickers, soft article release. (Tip: To increase the reverse link to select some of the relatively high weight of the site published more quickly, links to a wide range, not all day only to a forum release, so the effect is not good.) I do the reverse chain, a place to go only one or two times to find other places released. )
Then talk about one-way links, the author of the site also do a lot of single chain, but not a short period of time to do a large pile of single chain, so not only to rank not help will also mislead Baidu, think your site's single chain is bought black chain. I do a single chain of strength is depending on the situation, just start the site does not have the weight of the time to do one or two a day to think of the highest weight in the resource station of the single chain, until the site's ranking some improvement, gradually less done, because the ranking only by doing a single chain is not, Who knows which day the single chain will not be due to the expiration of the domain name or the site can not open it?
Again to talk about friendship links, the author generally seldom do friendship links, good station people do not like to change with you, bad station you do not want to change with others. In particular, site optimization earlier, the site's snapshots and included not optimistic, PR value is also low, advised you or not to waste all to change with others, because good links are not easy to find AH. However, the method is still some, friendship links is best with the content of the station for change, so that the effect of friendship links to play better. At this time we can consider the link platform to find the relevant site, under normal circumstances can find each other's QQ, as to whether or not to persuade each other to exchange with you, it depends on how you communicate.
Today also write almost, in fact, a lot of things to listen to others said the final still have to rely on their own experience to have experience, I hope you webmaster more to do some try and then actively share with you. This article by Foshan website design company http://www.huajin2010.com/Webmaster Original, spent a clock to write an original is not easy, hope to reprint the friend cherish the work of the author, keep the article source, thank you.