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Group buying network has mushroomed in recent years, according to the statistics of domestic group buying network has more than 1000. Market economy is where there is demand where there is supply. The emergence of such a number of group buying network shows that this market is promising. In recent years, the popularization of broadband and Taobao and other efforts to promote the national network consumption awareness has been formed. Especially in the big city young people tend to prefer online shopping. But compared to the hundreds of millions of Chinese netizens and potential consumers, the market is promising. Online shopping, consumers in the affirmation of the premise of the quality of goods, of course, will first consider the purchase of more price advantages and services of goods. And one of the biggest advantages of group buying network is undoubtedly price.
In such a large consumer market environment, A5 webmaster Network recently tried to buy, to now has organized 18. The author is also a webmaster network of the old users, in the 14-period group buy bought a set of software. A5 Webmaster Group Buying network can grow and develop? I think the most concerned about this problem is webmaster nets, the author as a consumer, more concerned about the question is whether in the A5 webmaster network at a better price to buy the goods I need. As a grassroots entrepreneurial webmaster, concerned about the A5 webmaster Group buying network entrepreneurial process, such as successful learning is often easier to succeed. The author is stupid, try SWOT analysis simple analysis of A5 webmaster net group purchase, is self-learning, but also want to make a deal.
SWOT analysis, also known as the Situational Analysis method, was more than 20 years ago by the American management Professor Heinz Weihrich, SWOT four English letters are represented: advantage (strength), disadvantage (weakness), Opportunity (opportunity), threats ( Threat). The author from these four aspects of the analysis of A5 stationmaster group purchase.
Advantage:
Favorable platform, as one of the three major webmaster Nets A5 webmaster network, in the webmaster sector has a good corporate image. For example, A5 group group buy goods, I did not suspect that there will be counterfeit or even fraud. As an old user of the A5 community, I have full trust in this platform. A5 webmaster Group Buy now Target customers limited to A5 webmaster users, A5 forum up to now registered members have 331684, Daily post volume has nearly 2w stickers. Specific how much traffic and active members, I do not know. Thousands of a day. The characteristics of this group of people are basically doing the site-related, it is clear that this group of network consumption awareness more powerful. The quality of this group is also a very small market share. The early stage relies on its own platform, does not need the advertisement investment, this Part advertisement investment also reduces the operating cost. Need a lot of cost-effective goods. Technically, A5 group buy now estimated only in testing, once profitable, believe that they have the ability to invest more in the technical service organization. A5 group purchase may be like A5 task network, become the A5 Webmaster Network Strategic layout of an important organic part. Become part of the organism, it's easier to do it naturally. Like QQ do the game to do music, Baidu do odd art video, compared to others have an advantage.
Disadvantage:
The current disadvantage may be because A5 is just testing the water in this block with fewer managers. No form group buying scale, the supply is now relatively poor. The supply is not rich, nature of your potential customers no more. People are herd mentality, group buy also have herd effect, the more abundant, buy more people, good merchandise a few people bought said well, others will follow to buy. Now A5 group Buy at this point a little lack of, such as group buying he is a phase one, overdue, a commodity buyers buy a good deal, then they want to buy, the result is not a group purchase, so very bad. Can engage in a special A5 buy net, invite the resident, such as to Taobao to find some good daily necessities, virtual goods dealers. I believe this group of people should be happy to use the A5 market to buy the price of small profits but quick turnover, increase income. Build a better product display platform for group purchase. Sell more, A5 in the middle of the Commission also more, naturally will have more money into technical services organization work. In order to form a virtuous circle. than the big professional group buying network, A5 now in financial and human investment is still far behind.
The above advantages and disadvantages are simply analyzed from the internal factors of A5. The following from external factors to analyze the opportunities and threats A5 group buying.
Opportunity:
As I said at the beginning of this article, the potential of e-commerce in the domestic market is already well known. We all know how big the cake is in this market. Just this piece of cake you can eat, but also depends on your own resources, financial, team quality and so on. According to the data forecast, the Chinese online shopping market will reach 406 billion yuan by 2011. I don't know how that figure came out. But it is clear that we all know that China's online shopping is entering the stage of high-speed increase, Internet users need more and more online purchase demand is naturally
Getting bigger. In this network to buy the growth period is a good time to enter, in the growth period by virtue of their own advantages to occupy a stable market, in the mature market, saturation period to better survival and development. If waiting for the market mature saturation, to the full white-hot competition stage, and then intervene, to pay higher costs and costs. Chances of success are often lower. A hero in the troubled times.
Threat:
Compared to other professional group buying network, such as the Chinese network, Shanghai worry-free, Shanghai group Purchase Network and other local group buying network. A5 Group Buy Now for example, or a resident of the small planet Liu Bei. In the face of more powerful competitors, A5 buy if you want to A5 webmaster network as one foot, there is a long way to go. Details determine success or failure, with a good commodity platform, meticulous service, with a successful experience model. To small said can be small rich namely Ann, occupy the vast number of webmaster this piece of consumer groups. It is also possible to say that Zuba, like Liu Bei, is not comfortable with the small planet. Experienced, skilled and talented people can naturally attract capital. Fish, small fish eat shrimp. In a few days, buy net shuffle, eliminated almost. Finally, there is no A5 group buy net, we try to stay.
Author: Luoyu, www.dream8.com.cn webmaster of China Dream Business Network