A5 Marketing: A comprehensive analysis of the outside chain construction of the website

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Mentioned outside the chain, I believe that the site to optimize the webmaster should know, and the chain is every webmaster in every day to optimize the process of the site must be indispensable to optimize the work, so the chain has become a webmaster can not be separated from the optimization work, since the outside chain is the webmaster must do the work every day, then you can see the importance of the chain for the site. Of course, from the current Baidu search engine optimization perspective, may be outside the chain of the site effect of the previous outstanding effect, but for the site is still indispensable. Therefore, whether it is now, later or in the future, as long as the search engine optimization exists one day, outside the chain must be optimized for the site work.

Perhaps for some of the first into the SEO industry practitioners, most of the new people as a chain machine, the work of the day only hair outside the chain, hair outside the chain, or hair outside the chain, whether high-quality or low quality of the chain all go to hair, although these outside the chain Commissioner will not do high-quality natural outside the chain, But the low quality of the junk chain is still very powerful, for example, the former more prominent outside the chain of the advantages of the medical industry, medical outside the chain is to increase the internet spam one of the culprits, they do the chain is uniform, so many medical sites have been severely punished, because only one "they will not do outside the chain." What I want to say is, as the outside of the chain of the Commissioner if you are doing for the site outside the chain, please be sure to first understand, familiar with, skilled, grasp the chain construction, especially some of the fledgling optimization personnel or webmaster, only to understand what is outside the chain, the basis of the chain, the impact of the external chain algorithm and how to do outside the chain and do some of the attention of the chain and so on , will really do a good job of the site's outside the chain and bring the best optimization results, and this is the advantages of the chain itself.

According to the statistics of incomplete data, in this competitive SEO industry, many SEO practitioners do not fully grasp the method of the construction of the chain, resulting in Web site optimization has no obvious effect, finally let the practitioners of the industry lost confidence. So today A5 marketing team for the SEO industry practitioners to organize a not complete or simple "outside the chain construction analysis", I believe you can help some people who need help, the following please webmaster read the following:

The basic knowledge of the outside chain

①: What is the outer chain

What is the chain? The longer the owners all know what is outside the chain, but the fledgling practitioners may not know or know some. In fact, the chain refers to the links from other sites to their own web site. These imported links for Web site optimization is a very important process, the quality of the import link directly determines the site in the search engine weight.

The name of the chain is many, there are import links, there are external links, there is a website chain, I generally call it a chain or chain, of course, most of the webmaster call it the chain.

②: The relationship between outside chain and SEO

Outside the chain and SEO relationship is very close also very important, the quality of the chain for the site to bring good optimization results, if there is no outside the chain of existence, may be the site's optimization effect will become difficult, especially users do not know the situation of this site can not find the site, even search engines can not quickly identify the site, So the relationship between the chain and SEO is very important, let's look at the relationship between them:

1, outside the chain is the only way to optimize the operation

2, the chain can guide the spider crawling, speed up the Web page included

3, outside the chain can bring considerable weight to the site

4, outside the chain can bring certain traffic to the website

③: The expression form of outer chain

Outside the chain is different from the construction of the chain, within the chain can be deployed on their own site, but the chain is different, the chain needs to be deployed on someone else's website, so the chain has been a lot of constraints and uncontrollable, and thus the form of the chain does not have the form of the chain, the following to a simple look at the external chain of expression:

The first form of expression: Anchor text

Anchor text is a keyword that embeds a link, called a link anchor text, or anchor text.

Role: Anchor text can enhance the keyword to the URL ranking.

The second form of expression: hyperlinks

Hyperlink is to click a link can jump to the corresponding link page, known as hyperlinks.

Role: Hyperlinks can enhance the weight of a URL to improve the ranking effect.

A third form of expression: plain text

Plain text is the same as a hyperlink, but you can't click to jump to the corresponding link page, which is the URL that you can't click.

Function: Along with common lead and common appearance, is also an important method of future SEO, pure text more and more attention, so the effect in the future is still considerable.

④: What is low quality and high quality outside the chain

At present, the outer chain is divided into low quality and high quality two kinds, for the webmaster will only choose high-quality and give up the low quality of the chain, because the webmaster know only high-quality outside the chain will bring real results for the site, and the low quality of the chain can not only bring the site optimization results will add a series of trouble, such as the site down right, resulting in a large number of garbage outside the chain, immersed in the Baidu algorithm, and so on, these are a large number of low quality outside the chain caused by the consequences.

Of course, if only high quality and no low quality, may cause link quality imbalance, so low quality and high quality of the chain need to do, but the quality of the chain than the quantity of low quality more. On the high and low quality of the chain, I would simply say the following personal understanding:

What is the quality of the outer chain:

Personally, the quality of the chain content is the original webmaster, and the article and its own site has targeted and relevance, and then posted in the high weight of the targeted and relevance of the site, if the food on the medical site is certainly no effect. Of course, the most important thing is that others take the initiative to help you do outside the chain, because such a chain in the search engine eyes is more natural outside the chain. In addition, the exchange of links need to be targeted and relevance, and then the other side of the site's weight and other factors.

Maybe my understanding is more general, in fact, in addition to the above text, high quality of the chain also includes: Link page ranking, the weight of the domain name, where the link, single necklace, anchor text relevance, etc., are able to reflect the quality of the outside chain, about this do not do in-depth discussion.

What is the low quality of the outer chain:

What is low quality outside the chain, in fact, Baidu Webmaster platform Lee has given a detailed answer, if you will "talk about the chain judgment" after careful reading, you will understand three aspects: Baidu to determine whether a chain is a problem outside the chain of principles, two types of problems outside the chain of distinction: the chain and cheating outside the chain and Baidu's processing principles, Through the categories listed by Baidu and real cases, you can determine the site of their own outside the chain whether there are problems. Therefore, on the low quality of the chain suggest you read this article, I will not make a detailed explanation.

II. analysis of the external chain

May be a lot of webmaster think that the construction of the chain is very simple, not just hair outside the chain, what is the difficulty? In fact, the site outside the chain is not the calculation of the anchor text link is not so simple to calculate the PR. In addition to these, there are content-related things, such as the theme of the page itself and the relevance of the page being connected to the kiss does not match, there are anchor text next to the text. In addition, it is related to time factors, such as when the link is up, there are no changes in the middle, when it was removed. Then, the factors related to the user, the location of the link, the link inside the text and the links in the navigation sidebar, how many clicks, how the page itself ranked and so on.

To be honest, to do outside the chain of the premise is to analyze the external chain, to see what factors will lead to the loss of the chain on the site part of the effect, to see what factors will allow the site to play a certain effect, to see whether the chain in the end worth the webmaster to build and so on Therefore, to the external chain analysis, it is recommended that the webmaster to the above content for reference.

Third, to do outside the chain of precautions

Webmaster In doing outside the chain is actually a lot of things to pay attention to, but often some webmaster did not pay attention to these matters, may be in the webmaster long-term attention outside the chain of matters, the website will be down right and so on Baidu. To be honest, many websites are not paying attention to these matters so that they are punished by Baidu, so the novice stationmaster needs to study the following contents carefully:

①: Note the standardization of publishing links

The content of the outside chain is a lot of talk about the head, such as the standardization of the URL is very important, although not to bring certain impact on the site, to at least let the search engine to see your standard number URL, may be the search page will give more. Therefore, the proposed webmaster in the release of the chain when the choice of preferred domain URL, as far as possible with (http://) and (/).

②: Note that the site topic type of the published link should be specific and relevant

As the saying goes: "Fish for fish, shrimp for shrimp, turtle for bastard." "Fish for fish and shrimp to find shrimp" is targeted, and "Turtle find bastard" is relevance. It means that the webmaster in the release of the chain when it is necessary to pay attention to their own site and the content of the chain and the need to publish the chain site is targeted and relevant, its own site and the other site does not have pertinence, as long as the content is combined with their own site and the other site to do For example, the food site outside the chain to Webmaster Portal release chain, you can combine the food web site SEO written experience of the site.

Pay attention to a point, do not have any pertinence and relevance of the outside of the chain released, if the webmaster has been doing so outside the chain, not only will not vote, the weight of the transfer is very small. Conversely, the stronger the relevance of the site and the contents of the chain content of the quality and weight of the higher, so be sure to pay attention to this piece.

③: Note that publishing links are distributed across multiple Web sites

There is a saying that: "A single vote and many people word vote, search engine prefers the latter" how to understand? The meaning is the export link under the different website, under the same condition one site exports 10 outside the chain to point oneself to the website, is inferior to the website various export a link to own website.

Therefore, do not publish all the links to the same site or a small number of several sites, suggest webmaster as much as possible to excavate some of the outside chain resources, more published to different sites. Therefore, be aware that publishing links are distributed across multiple Web sites.

④: Note the diversity of publishing links

First of all, the external chain of the form of the site played a different role, so pay attention to the diversity of distribution links. You know, anchor text diversity is different keywords point to the URL, you can reduce the search engine for excessive optimization, cheating and other discrimination. Hyperlinks can extend the relevant fields, the relevant fields indicate that users like and are willing to reprint, and reproduced after a large number of natural outside the chain, so the more relevant fields to give the weight is higher.

⑤: Choose a site with high weights and authority

Since we want to link the site to others on the site, at this time must find the weight of high and authoritative site, I personally think so, because after all, has the weight and authority is also high, will certainly bring benefits to the website. Let's take a look at how to choose:

1, long time to build the station

2, update the content quickly

3, the snapshot does not exceed five days

4, the article seconds to collect

5, even reproduced articles will be included

6, High weight Baidu

Distribution outside the chain to try to these sites, after all, the construction of the chain to quality first, a high-quality link is better than 10 garbage outside the chain, so the webmaster should pay attention to this point.

⑥: Do outside chain to persevere, cannot loose fishing

Said more are tears, stationmaster do outside chain must persevere, can't loose fishing, this is wrong, can through the law to do outside the chain, such as two days is also possible, the topic is not more said.

Four, the method of excavation outside the chain

May be a lot of adsense outside the chain of resources, in the chain will have great limitations, such as do not know what to go to the site, do not know to whom to exchange friends chain, but from this point of view, not only the resources are important, contacts more important. Let's look at the way to dig out the chain in detail:

①: Mining unlimited outer chain through competitor website

Method One: The webmaster can excavate the chain through the competitor website. Webmaster can search the main keyword in Baidu, copy the first 10 pages of independent site links, and then in the Baidu search box input domain:www.xxx.com, and then appear on the other side of the site all outside the chain. can also through webmaster tools, such as Chinaz, Love Station, Baidu Webmaster tools to dig out the chain of rival sites. Personally like to go to Baidu Webmaster Tools mining, directly enter the domain name.

The first method is shown below:

Figure: 1

Figure: 2

can also be viewed through the competitor's website links resources, such as Chinaz View friends chain:

In order not to AD, the above screenshot is not complete, but you can see the parameters are very clear, you can see the weight, included, snapshots and so on, these parameters can be used to refer to friend chain resources.

②: Exchange of external resources through network

Exchanging resources through connections is a great way to make sure you have a broad network of contacts. For example, I said, I love the network to do friends with the chain is done through the relationship between the network, the General people and love to make friends with the chain is not possible, after all, the weight of their site is very high, unless it is a network relationship. Of course, also recommended to do SEO people more contact network, no matter what is very important. On the network is not much to say, the relationship between the natural change, it is so simple.

Summary: Two common methods introduced to you, others are not commonly used is not introduced, these two methods can be made good use of.

Five, how do I do outside the chain of

Article to the end, is also the part of the dry goods, the last part of us to talk about how I do the chain, see what I do outside the chain method and you do have any difference, please continue to read the article:

For example: I am now responsible for the small and medium-sized Food Enterprise website optimization, I was in the construction of the chain when the two kinds of, one is targeted, one is relevance, targeted food sites, relevance is Webmaster portal, targeted outside the chain of 4-5 articles, the relevance of the article 1, the rest of them are the initiative to help me hair, The form of links is evenly distributed, etc.

Pertinence: Every day I will update the enterprise website five original articles, then the five articles in the release to other food sites (recommended 24 hours after doing may be better), such as classification information, Baidu Experience, business-to-business and other food channels, the chain of the link is within the page, channel and home occasionally with once.

Relevance: I write an SEO original article every two days, the content of the article is the Food site optimization experience, such articles with food so there is a correlation, and then submitted in the major webmaster nets, after the next day will see others actively reprinted articles, and A5 Webmaster Network and Chinaz or news source it, So the outer chain of voting high, the weight of transmission is also high.

Finally, I will analyze every day I do some of the outside chain, to see the changes in the chain, and then links to the inspection and so on.

Written at the end:

The above for the outside chain building comprehensive analysis, although now Baidu is not very attached to the chain, but the chain is still inseparable from the site, no matter what kind of site need outside the chain of support, in addition to large sites, small and medium-sized sites need outside the chain of construction to support optimization. Therefore, to just step into the SEO industry and novice you, you can refer to this article to try to do high-quality outside the chain. Finally, it is recommended that practitioners try to original articles, as far as possible, the user experience.

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