A5 Marketing: A few important factors of the real estate website down right

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With the development of a well-off life, house purchase became the necessities of the people, almost every day to buy a house, some people choose to see the house under the line, some people choose to see the House, and some people directly through the telephone counseling, in short, a variety of options are available. From the current incomplete data shows that most of the workers do not have much time to buy a house, so from the online local real estate website to buy a house, in the local real estate website can see a variety of properties and houses, so the online shopping house also brings a lot of experience for users. Of course, more and more users in the property site to buy a house, which also allows the region's major real estate sites began to compete with each other, because only the first few sites in Baidu home page will be more users click.

So far, the Internet has a variety of real estate sites, these sites mainly for some real estate enterprises to promote, promote, sales, because of real estate site is very much, leading to some keywords are serious competition, some webmaster in order to the area of real estate key words to do home, can be said to exhaust various methods, For example, a large number of the purchase of high-quality outside the chain, friends chain, or the black competitors of the site, all kinds of methods used, many webmaster also did these, but the site still can not escape the right to be down the phenomenon. Many real estate due to improper optimization caused by the right, K webmaster, this also let the real estate webmaster very sad, and some sites have been down right after no signs of recovery, so many webmasters also do not understand their site is what causes the right to drop and K station. Below A5 marketing and everyone to exchange, real estate site down the right of several important factors.

First, the site's key words on the home page serious piling up

First of all, the homepage of the site's key words appear serious piling. Real Estate Network is the most common phenomenon is the home page piling keywords, when you search a real estate site, you will see a lot of search engines with a stack of "so-and-so real estate network, such a property network, a certain second-hand housing network, such as a rental network," the title, which is only on the surface If you look at the keyword tags will also see these keywords piled. Why are they piling up? Because these keywords are target keywords, can bring traffic to the site, so they deliberately in the title, keyword, description and other tags on the stack of keywords, not only so, the content of the home page also has a lot of places to stack keywords, these have affected the user experience, To know the search engine is based on the user experience of good and bad judgment, so deliberately piling will cause the search engine dissatisfaction and thus be punished.

Figure: 1

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Second, the main navigation has redundant channels and rarely to update

Then, there are extra channels on the main flight and they are rarely updated. Have to say that this is a bad habit of stationmaster, not only is the stationmaster of the real estate net and other industry website stationmaster, they all like to put on the navigation channels that are never updated or rarely updated, such as real estate agents, real estate advisers, and so on, where the main navigation is hung and nothing is updated. The spider comes in even the saliva can not drink only the breeze, the transposition ponder, if oneself enters this channel page to see inside does not have any content, at this time you will be what kind of idea? I suggest that the competent channel to do a good job, not competent to remove all channels.

Figure: 1

From some of the real estate site can see such a phenomenon, not only has a channel page is so, there are many are such, if you open these channel pages do not update, it is better not to build, a long time down will be Baidu punishment. Of course, in conditions permitting, you can find more editors to do the update, so that every channel of the site to update the original content in a timely manner.

Third, the station updates the article only has the news not regarding the real estate information

Finally, the station updates the article only the news does not have about the real estate information. Search for a certain city's real estate site, some of the death throes in the first two pages after the site, some of these sites have only updated on the real estate news, and then put on a few have never updated the property, probably looked at the next date, the date is the last year. The other thing is not to update anything but the news, in fact, the real estate site can go to update some common sense information, such as the traffic, such as the geographical location of the property, such as the surrounding facilities, and so on, these are able to write original content to update, and these are very good long tail words, If careful optimization will bring a very good traffic to the site. Therefore, from the current part of the real estate site, is often punished by these are not to update the content, since the real estate site is going to do about real estate product content, if the news can do rankings, that ranked not crazy?

Figure: 1

The screenshot of Figure 1 is a real estate website, from the dominant line, real estate information is to update some news, the other is the property, there is no other information on the property, and the display information are almost the same, estimated a paragraph can be applied to a number of real estate, the other is nothing, this site ranked No rankings also have no weight, I guess I was punished.

Written at the end:

The above article by A5 Marketing http://www.admin5.cn/article-774-1.html original editor. The above three is the main factor that the real estate net falls right, now very real estate net all encounter this kind of situation, of course, there are other factors I do not write more, and other later slowly to communicate with you, if the avoidance of these factors to their own real estate site to bring unnecessary impact, or has been punished by Baidu, the proposed diagnosis to restore the site

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