A5 Marketing: A large analysis of internal links optimization

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Believe that the vast number of webmaster also know, no matter what kind of site, its internal links are indispensable, there may be some just entered the practitioner will ask what is the internal link? In fact, the internal link is very good understanding, simple to explain, internal links and external links are the opposite, external links we commonly known as the chain, That is, we usually in other sites on the outside of the chain, and internal links, is on our own site to do the link, but these links are content pages between the links. Then, internal links for a site, large sites or small sites, as long as the site must do internal links, and the site on the deployment of good internal links will bring the greatest benefits to the site, whether included or ranked or other can bring. Therefore, internal links are the most important part of website optimization.

To refine the generalization of the site's internal links, here I take the Web site metaphor for adults, internal links to the human body inside the organ, the function of the internal link to the function of the organ; the site has internal links and internal links for the site to bring rankings, speed up the content included, people have a body and the body has various organs, cells, blood, These things in the body if all perfect can provide benefits for people, such as people can grow fat can be long height, these are the functions brought by organs, and the function of internal link is the function described above. This is my personal understanding of internal links, only for reference or expansion.

Today we only talk about internal links, talk about the role of internal links, the advantages of internal links, internal links of attention, internal links, such as the form of the expression, so the nonsense is not much said, the following by the A5 marketing team with the majority of webmaster to resolve the internal link it.

The role of internal links

At the beginning of the article said an internal link and external links are the opposite, this is undeniable, but they are also the role of the same. First of all, the role of external links, external links for the site to transfer weights to improve the weight of the site and the indirect promotion of keyword ranking and forward. On the contrary, the role of internal links more exotic, recommended small and medium-sized and large sites should be reasonable to arrange the site internal links, especially large sites. Here is a simple talk about the role of internal links.

①: Speed up the collection

The first role is to speed up the collection, when the site webmaster for the correct deployment and optimization of the chain, the site content page began to chain, mutual chain after the search engine on the site to improve the efficiency of crawling index, if the efficiency of crawling index gradually increased, it is conceivable that the content of the site is included on the fast, At the same time also conducive to the site included. Of course, a page to be included, the first thing to be able to be spider crawling to, and the spider crawling track is a link to another links, if you want to make spiders better to crawl these links, you can do some outside the chain to guide the spider crawling, but at this time the chain has put spiders into the web site, Then you need a good internal link to the site.

Should be noted that the site links do not have a large number of dead connections, or spiders into the Web site encountered dead chain will not climb up, not to mention a good collection.

②: Optimizing rankings

The second role is to optimize rankings, if you have a good site deployment of internal links can promote keyword rankings, why? Because in front of the search engine, a link represents a ticket. Many webmasters like to do outside the chain, the reason is because the chain can be other sites to vote for their own site, but the internal link is the same, internal links on behalf of the site within the pages of each other vote, through a large and moderate internal links to support a specific page, but also to help the content page theme of the focus, At the same time to promote the search engine to identify which pages are the most important site, and finally promote the ranking of the page, in general, the home chain deployment is the most powerful.

In addition, in the process of optimizing the site, if some of the Web site to participate in the main keywords of the ranking competition, then we have to take the key to highlight the main key words of the internal links, so that keywords in search engines more have ranking advantages, but pay attention to the key words do not compete one.

③: Improve the user experience

The third role is to improve the user experience, internal links can quickly improve the user experience, thereby indirectly increase PV and improve access. In general, the site's related articles, hot articles, the latest articles, random article internal links are easy to improve the user's access experience. For example, the Amazon site on a random click on a product, the page will appear "Buy this product people also bought other similar products" and other words, as the user of me, out of curiosity I will click to view, there are some recommended products I will also click to view. As a result, the more excellent internal links are deployed in the site, the greater the chance of the page being clicked, and the increase in PV is obvious.

It should be noted that these related content, random content, etc. can not be abused, must be as far as possible link to have the relevant degree of the page, otherwise there is no user experience.

④: Improve the weight of Baidu

The fourth role is to improve the weight of Baidu, on the internal link can improve the weight of Baidu, I am very agree, in fact, the reason is very simple and clear, in the above also mentioned internal links can be accelerated, take the small and medium-sized Enterprise website, i in product knowledge Channel and Content page deployment internal links, Then I wrote the title and the content with the long tail keyword, to pay attention to the original degree, the proposed content is original, and then let the search engine quickly indexed these content, long-term down the long tail of the page included more Baidu weight is higher, after all, these long tail word is a user search. has been through this method to a small and medium-sized food Enterprise website to do Baidu weight 3.

If you do not have long tail keyword to write, it is recommended to download a long tail keyword mining tools, and then a large number of mining these long tail words, can be excavated to the long tail of the word directly to use when the title. However, it should be noted that the content must have quality and user experience degree, or else how to do is useless.

Second, the advantages of internal links

The advantages of internal links, I think with the chain compared to the chain still has a certain advantage, for example, internal links easy to control, outside the chain is not easy to control, the better point is that the cost of internal links is low, almost no cost, but the cost of the chain is uneven, such as in the weight of the news source on the Web site on the release of the chain, the cost is high.

In addition, the internal links can be directly in their own site deployment, not like outside the chain has to go to other people's website to do, and some sites in order to SEO effect so long-term purchase and accumulation to have the means to achieve stability of the site. Therefore, the advantages of internal links are significant.

Third, internal links to note

Optimization of internal links is also a matter of note, and internal links to the attention to determine the success or failure of the effect, the following detailed description bar:

①: Respect the user experience degree, link relevance, do not abuse

One thing to understand: high-correlation links help improve search engine collection, and help improve the user experience, increase the user's viscosity, thereby enhancing the site's browsing volume. If each article appeared many times, "SEO diagnosis" This keyword, you can not always add the chain it, if you add to the user will be disgusted with the proposal of the same text in the same keyword only once within the chain can, many of the damage to the user experience.

In addition, related reading, recommended reading and the latest reading in the chain to do links to the relevance, do not abuse, otherwise there will be no user experience.

②: Internal links to ensure the uniqueness of the URL

Generally speaking, the URL of the website is statically processed, for such URLs in doing internal links should be careful to keep only a link, especially linked to the specific page can only have a link, can not link many times. Why, why? Because links are so easy that search engines can't tell which is the right link page, the same link is grouped in a repeating page, which ultimately leads to no weight gain. Therefore, the internal link to ensure the uniqueness of the URL.

③: Internal links should be careful to prevent dead chains and broken chains

Spiders crawl inside the speed of the link is a measure of the reliability of the site an important parameter, so to prevent dead chain and broken chain appear, if the site has a very dead chain must go to submit Baidu dead chain tool, submit steps for: Find dead chain and delete → set in robots.txt → submit Baidu dead chain tool. In addition, should pay attention to the website space or the quality of the server, some enterprises do not because of that little money delay the site's marriage.

④: The internal link quantity of each page should be controlled well

If the number of internal links in the page exceeds the limit, then the search engine may ignore the page, or ignore the page beyond the limit of that part of the link to the target page, in general, the number of internal links to control within 50-100.

Iv. Internal link representation

Speaking of the point, many novice webmaster want to know how to deploy optimization of internal links, its performance forms are what, as long as you know the form can be very good to deploy internal links, so since the site has been included in the increase, ranking also increased, Baidu weight also increased, Here we explain the common internal link representations:

①: Website Navigation

Site navigation is the most common internal links, you can say whether the user or search engine as long as the site can see the site navigation, common site navigation has the top of the main navigation, your current location of the breadcrumbs, the left side of the product navigation, the bottom of the navigation and so on. Note that these navigation as far as possible use text, as far as possible to avoid JS, flash and picture links, because this helps search engine smooth crawl. In addition, the site navigation link text should be accurate, natural description of the content of the page, so that the search engine through the link text to understand the specific content of these columns, do not stack keywords, what is what.

Look at the legend:

Main navigation:

Breadcrumbs:

Secondary navigation:

Left product navigation:

②: Sitemap (anchor text, HYPERLINK)

About the site map, the webmaster in the clear, plainly is to build a page of all content is included together, that is, the whole site index page, set up after the link position on the home page, convenient search engine quickly find and crawl the page, If it is a large site can be in accordance with the main category of categories can be.

Generally speaking, the site map generally divided into two kinds, the first is the anchor text form, the second is the form of hyperlinks. Anchor text form is built inside a page, to link some of the main column pages with text to their pages; the hyperlink form is to create a side, all the links in the site to the form of hyperlinks to a page, collectively referred to as Sitemap and this form of URL map format is divided into a variety of txt, XML, HTML, and so on.

Look at the legend:

Site Map Form One:

Site Map Form II:

③: Recommended reading, related reading, random reading

Recommended reading, related reading, random reading is a good form of internal links, you can enhance the user experience, PV, traffic, a better point is that the search engine can directly provide included channels, but these links must have relevance, do not abuse can. The most common is the Amazon site, such as the purchase of the product users also buy similar products, production of this product users also see other similar products. Again such as the traditional small and medium enterprise website, the recommendation product related knowledge, the random product knowledge, the related product knowledge and so on.

Look at the legend:

Click on a TV product at Amazon, at the end of the product content page there is such a "look at this product after customers buy other products."

I clicked on the Apple Phone product page in Jingdong, and the product on the end of the content page was "Guess what you Like" and all the products that were related to the iphone.

④: Previous article, Next

The previous and next articles usually appear in the content page, generally in the head and bottom of the content, the advantage is to increase the user experience, to increase the search engine can crawl on one and the next on the other content of the crawl index, such as the internal chain is generally the site procedures, the first weaving dream, Empire, DZ and so are all from the belt, So it doesn't take much to deploy.

Look at the legend:

⑤:tags Label

tags tags is a flexible, interesting articles or pictures, such as the classification of information, the webmaster can for each article, each picture or each piece of information to add one or more tags, according to these labels to these articles, pictures, information classification. This label is usually in the blog, website and encyclopedia platform can be seen, and tags tags can be said to be dynamic, flexible identification tag, once the site has tags tags appear, the search engine will be based on the label text link crawling to other pages and index.

Look at the legend:

The tags on the personal blog, each label corresponds to the relevance of the link, such as I write articles and marketing-related, then I put all the articles on marketing on the internet marketing keywords, so that the search engine can crawl through the keyword to all the contents of the label, but also to the keyword added rankings.

⑥: Pictures link

Picture links to better understand, the general expression in the site of the slide or site banner or content to add pictures, etc., are picture links. The most common is the slide, because the pictures and links to the slides are constantly updated, for example, I published an article on the blog, the article added a picture, published will be displayed on the first page of the slide, at this time if the user into my site to see the slide picture (more attractive picture) will be easy to click in. Of course, if it is a search engine will also follow the link crawling in. Therefore, the picture link is also a kind of good internal link expression form.

Look at the legend:

⑦: Anchor text, plain text, hyperlinks

Anchor text, plain text, hyperlinks, no better than the internal chain of expression, these three can be summed up in the above six forms, because they are all of these three components, the following detailed look at:

What is anchor text: A keyword that embeds a link is called a link anchor text.

What is plain text: As with hyperlinks, but users can't click to jump to the corresponding link page, only search engines can see and crawl.

What is a hyperlink: Click this link to jump to the corresponding link page.

About these three kinds of do not send a picture, should be very simple!

In general, there are seven common forms of inner-chain expression, probably not in other forms. However, if the webmaster put these seven kinds of internal chain expression in the site deployed, then the site's ranking and weight will certainly be very good.

Written at the end:

Above by A5 marketing SEO engineer A5 Huang Original editor. It has to be said that the good deployment of internal links can bring a great impact on the site, such as optimization rankings, enhance the weight, speed up the collection and enhance the user experience and consistency. Therefore, it is also recommended that some of the site's internal chain does not deploy perfect can be done. Of course, whether it is a station or a small point, do not ignore the role of internal links, may be more appropriate for the larger stations, but for the station is also an indispensable optimization, perhaps the station to do the internal link can be increased by the minute weight, ranking, included.

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