A5 Marketing: An analysis of how business owners can visually estimate the competitiveness of a keyword

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Speaking of keywords, some of the owners will be because of the competitiveness of keywords, and if not the competitive analysis of the keyword is difficult to optimize the word, another is difficult to beat the competitor's keyword rankings, because they are not aware of the competitiveness of keywords. However, many business owners in order to make keywords to get a better ranking and can let the key words to the enterprise to bring direct target customers, a lot of webmaster to do the biggest analysis of keywords, the competitiveness of the key words firmly in their own hands.

There's been a problem. In the author has encountered a few of the business owners of the key words to the degree of competition has done analysis, but directly to the keyword to optimize, and some business owners even the index thousands of keyword to optimize, leading to the slow effect of keywords, and keywords can not give the enterprise site to bring the target users, Part of the webmaster also reflects a problem, business owners to optimize this keyword must obey the boss, but the author of the novel, if the boss to optimize, get the keyword to do a visual analysis, to see how competitive the key words, If the competition is very large and the word optimization for a long time and can not bring the flow and target users in the short term, fully and the boss to reflect and then to do other keywords, of course, to do analysis competitive, after all, analysis can let their own. So today I write this article is also in order to help some of the business owners to do or have done has not ranked the key words, do a simple competitive analysis, is the main visual Oh, if the visual is not accurate that would be bad. Hope that you can read and talk with the author.

One, look at the URL link

First, look at the URL link. We all know that the first page of the keyword ranking than other pages have advantages, generally speaking, when a keyword search results ranked in the top 10, including more than three not the first page of the link, then this keyword is generally competitive, if the top 20 are the main domain name is the home page link, then this keyword is not low competitive. The simplest and most common example is the medical Web site, if it is to do the medical site webmaster should know that the medical keywords are covered with the home page, but now the home page is not big, Baidu is also very eccentric medical treatment, other corporate web site keywords can be through such analysis, But the author found that the general small and Medium Enterprises website keywords are product words, these products are not very competitive.

For example: The author of Baidu on a random search of a business keyword, then we look at the home page of the main domain name, such as burdock tea this keyword, the index of more than 800, search the first page shows 3-4 main domain name, the other are classified pages and content pages, then you can determine the competitiveness of this keyword is not very strong, Suitable for the optimization of keywords, if the home page of the main domain name has 5-8, that means this keyword is not suitable for optimization, you can find other keywords to optimize.

Second, look at the distribution of key words

Second, look at the distribution of keywords. Look at the distribution of key words is a science, for the novice webmaster is true. In general, in search of the results of a keyword, the number of sites in front of the site title contains the key words scattered or incomplete, then the competitiveness of this keyword is often not strong. Why do you say that? From the degree of strength can be seen, keyword display complete description of the main optimization of this keyword, show not complete description of this keyword optimization awareness is not strong, but a lot of corporate websites like to user experience, the title of the site also wrote a user experience to create a keyword dispersed, But many business keywords are so written "keyword 1__ keyword 2_ 3-site name", in the analysis can be analyzed from this above.

For example: The author analyzes a food company website keyword, see which keywords are dispersed which words are not complete.

Radiator Manufacturers This keyword competitiveness after looking at the keyword distribution analysis, you can see that the competition is not very large, the first three of the site has two shows incomplete, but from the position can be found not very strong, next will be said position.

Third, look at the position of the key words in the title

Then, look at the keyword in the title position. We have to understand that the general competitive keywords in the search after the results, often keyword in the title of the first place appreciation will appear 2-3 words, but also the description will appear several keywords, from the position directly can see the competitiveness of keywords, I think this can be said that the enterprise attaches importance to this keyword, It is possible that this keyword can directly bring profits to the enterprise. Of course keyword also don't appear too much, too many will bring security hidden trouble.

For example: I take the burdock tea this keyword to give examples, from the next picture can see the location of the Burdock tea is the title of the first, and the back of the position of many times the burdock tea, indicating that these enterprises stationmaster iron heart to optimize burdock tea this keyword, so you can see the burdock tea this keyword competition degree is very strong, It is recommended that the overall analysis after the optimization, to prevent the optimization effect appears not ideal.

Four, look at the website's operating organization

Finally, look at the site's operating structure. One of the most realistic questions about optimizing a website is the size of the business many of the site's operation and maintenance agencies are very large, if it is a large company in the operation of the site is often not easy to be exceeded, after all, the big company's website optimization team is larger, and the chain of resources is relatively wide, if the hard head-on like the eggs touch the stone. Perhaps some stationmaster will ask how this solves. The author thinks, the big company mainly depends on the team strength, in fact, small companies can also be able to spend money on the character to optimize the company's website, of course, can also find SEO consultants, A5 marketing SEO consultant is also good, can resist those large companies optimization team, here I do not say more, Master the Heat.

Written at the end:

Above by A5 Marketing original http://www.admin5.cn/article-687-1.html edit. The above four methods can help the enterprise stationmaster to eye the competition of a keyword, of course, in addition to these four kinds of methods and look outside the chain, the chain, the size of the site, and so on, these are actually not what to talk about, the most important thing is that the webmaster can understand the skills of these methods, others do not say, there are opportunities to communicate with the author.

A5 Marketing Website SEO diagnostics (www.admin5.cn/seo/zhenduan/) service, has been serving more than 2000 small and medium Enterprises website, 95% of the site traffic to 10 times times more than. Low cost, quick effect and small risk, only 30 sites are diagnosed per month. Customer service qq:800017899. SEO Promotion Exchange Group: 134413448 please pay attention to A5 marketing micro-letter: A5yingxiao