A5 Marketing: An analysis of the original corporate web site is down the right or not ranked the five major reasons

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Once upon a time, did you worry about being demoted or not ranked for the original website? In fact, a lot of business owners in doing SEO will ask, our corporate site is clearly the content of the original, we are a word of a word beat out of the site in the early rankings, but Baidu Big update after the ranking dropped, and the weight and flow is gone, such a problem is countless. From the current data shows that every day a large number of corporate sites are down right, by K, was plucked hair, which is also a lot of reasons, but a part of the webmaster is complaining that our corporate website content is not only original and quality is very high, why Baidu to our corporate site down right? The difference is that This happens in most corporate websites. So, in response to this problem the author would like to communicate with the owners of this situation, analysis of the original corporate site down the right or not ranked reasons.

First, the website program and space on the problem

First of all, the website program. Site Program selection is the initial station, General enterprises in the choice of Web site procedures are very careless, and a lot of corporate CEOs have a common problem, is the choice of the process is very casual, because the owner of the internet this piece of the concept is very small, the site is more superficial, only know that the establishment of the station for enterprises to make money, So in the selection of Web site procedures are generally the choice of finished products site, an ASP Web site program to do a page on it. The author thinks, the choice website procedure must not be careless, want for the development of the Enterprise website and think, the author's suggestion is to choose the PHP website procedure, for instance now the most mainstream empire, Dede and so on the procedure, certainly dede the loophole is more, but the security best has hardly any question, And the Imperial CMS is recommended by the author of the enterprise construction station procedures, enterprises can be developed through two to do the Imperial CMS, now out of 7.0 of the Empire for the enterprise to build a station is very helpful. So it is recommended to use CMS to build a station.

Let's talk about space. Corporate websites are usually servers, cloud hosts, or VPS, I see the enterprise is almost all with such a space, in addition to the small size of the enterprise is using a virtual host, with servers, cloud host and VPS almost only the advantages of the site is no harm, but the virtual host is not the same, the general virtual host is divided from a server, The number is also very large, if the user purchased a virtual host will find many sites on the same IP. I have seen a case before, a decorative enterprise site on the virtual host, and did not buy independent IP, that a virtual host more than 80 sites, when that site ranked very high, the industry few sites can surpass him, and later other sites were down the right, their own site has been down right, because what? is actually the impact of other sites. This is believed that the enterprise Stationmaster also understands, therefore recommends the website to use the independent IP.

Second, the site structure of the problem

believe that the webmaster should be more understanding, business executives like gorgeous beautiful website, so many business executives as far as possible to make the site gorgeous beautiful, but forgot the site structure itself optimization. Now a lot of corporate web site structure has appeared problems, such as a certain industry enterprises on the site of a large number of spider traps, navigation design a large number of target keywords, the chain is not perfect, Use robots.txt and lead to weight dispersion, such a serious occurrence in the enterprise website, have to say that a lot of business owners are novice webmaster, and did not go to the formal training of SEO, so that these jobs can not be competent, so I think the second right to drop the reason is the site structure of the problem,

Third, the original content of the problem

Original content and original site has any relationship, the author believes that the original site content is original, quality is very good, but also very helpful to users, so that users have experience, so the original content is the essence of the site. General Enterprise website in the optimization of the content of the site when the news and enterprise product knowledge is very important, but attention is on the one hand, a lot of business owners will say, I write every day there is no inspiration, how can every day to write soft Wen, this is the business owners do not have a good understanding of the industry and products, resulting in original articles can not write out, So there is a problem with the content of the website.

Why do I say the original content of the problem? 1th, the quality of the original is not high, the online search for this spell under the next, with software translation Inferior, these authors think that no user experience, if the enterprise webmaster can not read the content down, then how can users read down, not to mention spiders? 2nd, Content keyword Serious piling up, a lot of business owners in the article to write product knowledge, a large number of keywords piling up, they are for SEO and seo, only for keyword rankings without regard to the user experience. So how to write articles do not pile it? I believe that the owners have been primary school bar, primary school writing when you do not know the soft wen, as the primary school writing to write a soft text, the effect will be less, and the key words can not be written, can be naturally written out.

Four, the site outside the chain of problems

Small station rely on the chain, the site depends on the chain, corporate web sites belong to small-scale sites, generally rely on the chain to support the ranking and transfer weight, but the original content is also indispensable. The author in the process of communication, most of the business owners in the construction chain this piece is very negligent, they send out the chain is not targeted and relevance, can be the food site outside the chain in the building materials industry site, do you think such a chain on the site has effect? does not pass the weight also does not give your website to vote. There are many webmaster now in the BBS outside the chain, in the A5 forum and search outside the forum can see each post has a large number of outside the chain of replies, I would like to say that such a chain is no effect, do more Web site down the right faster, no effect on the rankings, so the site outside the chain of problems.

What kind of site outside the chain on the corporate site has effect? The author believes that the pertinence or relevance of high-quality natural outside the chain is to the corporate web site has effect, not only can transfer weights can also vote Enterprise website, the enterprise webmaster can write industry-related products soft WENFA on the targeted site, can also be combined with the site and SEO write relevance of the article posted in webmaster online, then others see your site is very good will take the initiative to help you reprint, so since the webmaster every day to write one can get a lot of articles, to know that others take the initiative to help you hair outside the chain is the best natural outside the chain.

Five, the user experience on the problem

Baidu on the site's user experience is very important, and Baidu also said that Baidu gives priority to the user experience a better ranking and weight of the site, most of the corporate site to do this, but there are still some sites did not do this, such as the site's navigation stack keywords, the content of the site is not original are all around patchwork, Home no users want to see things, location navigation is not done, let the user into the next page does not know what the previous page, the site title did not do the user experience, and the three major labels seriously piling keywords, the boss only pay attention to the site beautiful and corporate image, the home page are gorgeous big picture and so on, these are no user experience, Often this will not have a good ranking and weight, plus the above mentioned, it is easy to fall right or not ranked, other authors do not say more, in short, to do a good user experience.

Written at the end:

Above by A5 marketing http://www.admin5.cn/article-434-1.html original edit. No matter which reason causes the enterprise website to drop the power or not rank, I suggest that the webmaster as soon as possible to the site to do a detailed diagnosis, the site's problems are found and then the right remedy, so as far as possible to reduce unnecessary damage, of course, the five major reasons for business owners to learn more about, but also do not want to optimize the work.

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