A5 Marketing: Analysis of the real estate network keyword deployment of improper will cause the right to fall

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For the real estate network, a very important function, each area of the real estate network for the local people to provide online housing, housing, rental, real estate network is not only convenient for tens of millions of users to walk less also realize the benefits of many people choose, the local real estate on the internet will have various real estate properties, second-hand house and other information, This information can completely enable the choice of users to achieve diversity. Of course, you can also choose real life to see and choose rooms, but in order to more convenient and shortcut, or recommend the implementation of the real estate online. Because the real estate network can bring people convenient and fast, so many stationmaster more attention to the development of the real Estate network.

believe that the webmaster should know that the real estate network small to a county, large to a province, when the real estate network to meet the needs of users and users of convenience, then there will be dozens of or even hundreds of real estate network to compete for a certain area of the key words, and in this regard there will be a lot of webmaster focus on keyword optimization and keyword deployment. In this respect, you can see a lot of real estate network due to the optimization of the keyword deployment of the site to reduce the right, there are too many such cases, the owners of the real estate network in order to optimize a certain area of the key words and choose some not feasible way to optimize, and finally Baidu an update led to Therefore, A5 marketing and everyone to exchange the real Estate network keyword deployment will cause the right to drop, and how the deployment is correct.

First, the first deployment of keywords, not the Channel page deployment keywords

Many real estate network only to the home page deployment keywords, not the Channel page deployment keywords. This is the most common phenomenon, most of the real estate network put the keywords on the home page, whether it is the target word or long tail words are all placed in the home page title tag and keyword tags. This may be because they think the first page weight is the highest, if the keywords are concentrated in the home page optimization that ranking will come faster. This is a wrong idea, all the keywords to the first page, the channel page and content page is not empty? Do not have any words on the home page, if all unified in the home page, that the weight of the first page is not enough to disperse, this will cause piling up, Baidu will give you the right to reduce the penalty. So in order to reduce or not to release, as far as possible or to achieve decentralized deployment of keywords, with a word to explain, fish to find shrimp to find bastard turtle, what kind of words to find what kind of position to deploy.

Grab a picture to the owners of the real estate network, this is typical, and this site has been down the right, Baidu Webmaster tool Background to remind the problem of keywords, specifically what is not said, the other is correct.

Figure 1: For the wrong

Figure 2: For the correct

Second, the inside page only news, rarely use long tail keyword writing content

There is only news in the inner page, and it rarely uses long tail words. Now that some keywords have been deployed to the home page, then the content page should not ignore, but many real estate network appears such a phenomenon, the content only the real estate news, does not have the real estate the other related information, for instance real estate traffic, the map, the address, the telephone, the periphery matching and so on, these are very good long tail keyword, And many people who want to choose a house to buy a house are more concerned about this problem. In fact, the name of a real estate can write an article and deploy a long tail word, and many people will search such long tail words, can bring traffic to the site. such as the geographical location, such as how to do bus traffic, and so on, master these words and deploy a good title, flow to the endless, but some webmaster ignored the problem.

From the point of view of the search engine, search engine will think that your site only news content and no real estate, second-hand housing, rent and other relevance, you will think that your site content to users have no experience, but these also related to the inner page of the keyword deployment, so often some of the right of the real estate network is also because of such a problem.

Third, to achieve the target Word Deployment home page, long tail Word Deployment Channel page and inner pages

To achieve the target word deployment home, long tail word Deployment Channel page and inner page. These most basic deployment methods, in the deployment of keywords to do the first keyword research, you have to study which keywords can give the site direct target customers, which words can bring a lot of traffic, when these studies are ready to choose to deploy. But there is a point to note, do not stack keywords, whether it is the homepage or channel page or content page is not piling up, Baidu is now very do not like to have the complete keyword stuffing.

For example: Such a real estate network, such as the network, such a word can be deployed to the home page. So-and-So real estate, such information, so you can deploy to the channel page. And a certain real estate traffic information, etc., can be deployed in the content page.

Written at the end:

Above by A5 Marketing Huang Http://www.admin5.cn/article-780-1.html original editor. The right to drop the property network is now more common, many of the real estate network is not to comply with the optimization rules resulting in the right to drop, the common keyword piling, improper deployment of keywords, advertising, low quality pages, and so on, if not to pay attention to the words will bring down the right, of course, on the other later will be written out.

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