A5 Marketing: Corporate webmaster in optimizing the content of the site also don't forget the structure and page

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Corporate web site as the enterprise on the Internet, the other face, the vast majority of enterprises attach great importance to this another face, because enterprises also want to do a good line under the line also do a good job, so the company's optimization of the site is very valued. Today, every enterprise will be equipped with a website, and then the company's image, products, services and other information on the Internet, through the website to do marketing for enterprises. So enterprises in order to allow the healthy growth of the site at any cost to optimize the site, so that the weight of the site, ranking, traffic to maximize, so that the target customers directly through search keywords to find corporate websites and promote marketing.

Optimize the site to do keyword ranking and traffic is good, this is also a lot of optimizer to do the work every day, but many of the optimization staff often in the optimization of the content of the site to ignore the structure and optimization of the page, they only to optimize the contents of the station and outside the chain, this is the present author found a serious problem, in fact, today with some of the optimization of communication, And asked what they usually do work, first of all to determine the point is that they are responsible for the site optimization, there is no other people, there is no so-called SEO engineers and supervisors, they are the supervisor. They do only three things a day, the first thing is to write the original site, the second thing is to release the chain, the third thing is to do the analysis and the ranking, and for the site structure and page, and so do not go, they are responsible for a site from the beginning, the site is not online before the structure and optimize the page to do what to do, Take over to add content and do outside the chain, the other is part of the network companies are doing so, they only care about external beauty but do not care about the inner beauty, which leads to the ranking suddenly up and down and down right. Today I communicate with some of the webmaster, optimize the content at the same time do not forget the structure and page.

One, compare your website to a person

The author compares the website to a person, the person divides into the organ, the organ, the vessel as well as eats and drinks pulls scatters, the website divides into the structure, the page and the content. The analogy is relative, the site is likened to a person, and people likened to a Web site, so the analogy I think very reasonable, and it is easy to let the majority of the webmaster understand a site optimization, of course, people's growth is also the webmaster are clear, because the webmaster are also people, so the most clearly.

First of all, people want to health must be to do the internal organs, organs intact without any problems, people want to be beautiful and beautiful to do the appearance of beauty, this is a person must, and then a person's appearance is very ugly can also choose to go to Korea plastic surgery. If there is a problem in one of the internal organs of a human body, then the person must have a problem, such as indigestion in the stomach that causes the body to develop poorly. These organs have problems, even the appearance of the long in the handsome will become pasty.

Again, the website, the website wants to want the stable, the best rank, the weight, the flow, must guarantee the website structure, the page, the content, the outside chain is optimized and optimizes to the best, should not appear the question one does not let appear, if a website's structure and the page does not have to optimize well, Then the content and the chain do no more than to fill, such as the selection of Web site procedures, the deployment of the chain, navigation design, Web site whether the spider traps, three major tags, keyword layout, code simplification and so on. These are not done well, even if the main station content and outside the chain do in perfect will not have a good ranking, weight, traffic, or only a flash in the pan.

Summed up together, people or Web site if the above analogy, then people or sites have no good end, so I think people want to healthy life, the site to achieve optimal optimization, internal health and optimization is indispensable. Therefore, people do not think every day to eat and drink and forget the health, the site do not want to do content and the chain every day and forget the structure and the optimization of the page, of course, the structure and the optimization of the page in the site must be planned, or will do a good job of the website after the

Secondly, we should pay attention to the optimization of website structure and page

Whether it is a network company or a corporate webmaster or a personal webmaster, should pay attention to the structure of the site and the optimization of the page, only these can be done to the smooth development of the site, and now many webmasters do not pay attention to them, and there are some webmasters do not know what the site structure and page is, or do not know how to optimize, According to the author and other webmaster communication when found that most of the optimization staff will only write soft text and hair outside the chain, and then directly responsible for the entire enterprise Web site, resulting in structural optimization and page optimization do not understand or only know so little, how a headache ah! From the author's analogy, Enterprise Webmaster must pay attention to the structure of the site and the optimization of the page, do not optimize the structure and the page to directly do the content and the chain, then do not have any benefits, will only let their doubts, the following author to give two simple examples.

The first example: the site is not deployed in the chain of good

Many of the corporate web site's internal chain is not deployed well, the role of the chain can provide a site included in the channel and pass anchor text, and the deployment of the chain can let the site become a network, so that spiders crawling in your site, so the internal chain deployment of the site structure optimization is critical. The common internal chain expressions are random reading, related reading, recommended reading, anchor text, the next page, site map, the main navigation and breadcrumbs, these are within the chain of expression, the author has seen many corporate websites are not too many of the internal chain, of course, is not to say that the complete is the best, At least you have to do what you have. If the content to do random reading can be included in the article after the spider crawling these random pages and index. If there is no good deployment within the chain, is relatively sad reminders of the site.

Second example: The home page appears flash and large image

Many business owners like the beautiful site, the requirements of the site to do beautiful and generous, let the user into the site after a glance can see the site's image is how great and how powerful, this is what the boss is looking forward to, the author has been in the enterprise before, so very much understand the boss of the site to think about that thing. Large number of business owners like to place the home page flash and large image, first of these two are spider traps, spiders are unable to identify them, in addition to the picture can be added alt tags can be identified, flash Baidu Spider is not recognized, the entire site after the navigation of the homepage and then add a large map or flash, Are you letting the spider die?

summed up together, the above two cases, including other structures and page optimization is not done, do more content and outside the chain optimization is no good, the site down the right reasons, ranking suddenly up and down the reason, the flow of the reasons for the delay does not rise here, do not ignore these.

Written at the end:

Above by A5 Marketing original http://www.admin5.cn/article-693-1.html edit. The author's analogy is a bit exaggerated, but this is a very good analogy, after reading can let some of the webmaster to correct the current neglected optimization, but also the province of some enterprises in the optimization of the webmaster seo. Finally, I think the website structure and page to do the most perfect, recommended to do the site's SEO diagnostics, which will better optimize the corporate web site, so that the enterprise site in the search engine unique.

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