A5 Marketing: "Real Estate Network" operation and optimization considerations

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Real Estate Network, small to a county, big to a province, there are real estate network, or even dozens of of hundreds of real estate network competition in a certain area of the keyword. A5 marketing itself has done a lot of real estate network SEO diagnosis Customer cases, today A5 Marketing (http://www.admin5.cn) for these cases to do some sharing, real estate types of sites need to pay attention to the optimization matters?

First, the domain name selection, if you do is a "city" type of Web site, recommended to choose: Area code, local pinyin or abbreviated type of COM domain name, as the preferred domain name for the site. If you do a relatively weak "county real Estate Network", you can use the "sub-domain" to optimize, which will also facilitate future business expansion, such as from the "county" property, into the "municipal" property;

Some real estate network, such as: New house, second-hand housing, rent, such a domain name for independent optimization, using the "subdomain" form of the link, is it necessary? Unless your company has a special staff, you have to make trouble, you know: Once you use the subdomain, Search engines have taken it as another new site to treat, then it will take more time to maintain, promotion, if not the local competition particularly fierce real estate network, such as:

We suggest that the use of a "World Wide Web" domain name for the best, rather than separate it separately from multiple subdomains to optimize;

Second: Home advertising processing,

The above picture is a typical real estate net first page screenshot, and is only a part; So what are we talking about? advertising, for any site is the fundamental survival, but also the key to operations; But note: You can avoid flash, try to avoid flash, use static pictures , as far as possible without dynamic picture, you can use picture compression, as far as possible to compress pictures; Objective: To reduce the size of the home page. Because, the home page is too big, will increase the burden of spiders index, reduce trust, reduce the index frequency, and even affect the contents of the new content, and ultimately affect the ranking of the site; at the same time, note: The use of advertising, if the link inside the page of the picture, to increase the ALT attribute, if the link station outside Then use shielding properties to block it off;

Third, low quality page processing,

It's also a common problem, as far as possible to reduce the station in the low quality of the page, as the above picture, is a real estate network "Economic person" content page, then whether should do a shield, prohibit the spider index, or increase such as: "Broker introduction, brokerage company, broker credibility" These? Use a lot of variables to improve the page! The above picture is just an example, also for example, a real Estate page "Comment page" "Message page" these and so on;

Four, the inner page of the long tail word optimization, as a real estate network, not only to do "XXX real estate Network" Such optimization, inside the page also can not ignore a point, such as our search:

A simple "real estate name" will appear related to the search, then these related search is how to come? is from the user's search, if no one attention, no one search, then there will be no rankings. And these words can be further expanded, for example:

Users buy a house, what is the most concerned about? surrounding the matching settings, the surrounding traffic conditions, as well as unfamiliar users need to search the address of the community, as well as sales center telephone, these are not we can optimize the object? And the user why search, nature is concerned! Have the intention, if these are done, Also for the site itself is greatly beneficial!

As on the A5 marketing Heguijiang with the vast number of webmaster friends to share some of the real estate site optimization considerations, if your site has no traffic, if your site has no traffic, or the site is down right how to do? A5 Marketing for small and medium-sized enterprises to solve problems, enterprise QQ free consultation: 800017899,A5 marketing SEO Diagnosis 100% Increase website traffic, invalid refund more assured!