A5 Marketing Research and research webmaster are aware of the major search engine needs

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In recent years, in order to better create the Internet environment, the major search engine for the optimization of the site's requirements gradually increased, for the webmaster to optimize the ultimate goal is to site users, understand SEO optimization knowledge of the webmaster everywhere, but often they know only the theory of things, Whether there is a real understanding of the search engine real demand is what, webmaster also need to analyze the same as users to analyze the search engine.

2013 Baidu Search engine has updated the Green Luo algorithm, pomegranate algorithm, original plan, such as Mars, these algorithms are unified emphasis to the user experience, the site needs to provide users with genuine resources. At Google's 15 anniversary celebrations, Google released the "Hummingbird algorithm" This is the three-year maximum algorithm update, hummingbird algorithm can be more humane way to interact with users, and provide a more direct answer. The two major search engines are updated, the webmaster are really able to see the needs of search engines, and then cater to do with the search engine site.

In the search engine's algorithm core is "the user", the user is the search engine God, it provides the most valuable content for the God, when the user searches the related information, the search engine needs to return the corresponding content, these content can help the user to solve the question, whether is by the website sincerity recommendation provides the information, will decide the user experience degree. Like Baidu's propaganda language "Baidu, you Know" users use search engine is to find the appropriate information, as well as solve the problem, Baidu you know, exactly is with the solution to the meaning of the problem. So Baidu is capturing the biggest user needs, it should become China's largest search engine, because it captures the largest user needs.

That unexpectedly Baidu biggest need is for the user experience demand, can provide the demand source is the website content, the website has can solve the problem the content, the search engine and will give the biggest weight, displays in the index list to the user. So webmasters in the study of users at the same time, but also to study the needs of search engines, it is through which mechanisms to determine the content of the site, how to return the index value to the user. Search engine algorithm is not a dust unchanged, the site is not a dust does not change, following the search engine new algorithm requirements, owners need to change the operating mode, so that the site better for the user Service, multi-channel to provide users with content.

Now with the development of mobile Internet, more users moved to the mobile end, the major search engines are social, user interaction to audit the site. Source social platforms, new media, mobile clients, user social sharing of traffic, search engine algorithm also gradually take into account the weight of this aspect, the webmaster will have to keep abreast of the development of the times, even if the algorithm how to change, its purpose is unchanged, all the starting point is to provide users with resources. Users need to get more resources from the mobile end, the webmaster has to move to the mobile end to create resources.

The search engine is the bridge between the user and the website, it plays the role which always conveys. Users need to get information from the search side, you can provide information to the search side, only really understand what the search end needs, webmasters can provide information resources. Webmasters want to use good SEO optimization, first of all to understand the habits of search engines, search engine is how to collect the site, through what algorithm, which ways can provide weight, which content can provide users with resources. Only the basic principles to learn, to better grasp the needs of search engines, improve the overall operation of the site model.