A5 Marketing: Small and medium-sized Enterprise website construction outside the chain of attention to what you need to keep in mind

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All along, corporate web site construction outside the chain is a headache thing, outside the chain issued too many easy to be judged cheating, outside the chain release too little can bring effect to the site, the release of the chain when not pay attention to some matters more to the site to bring a blow, in short, enterprises want to build high-quality outside the chain is dangerous. Of course, many capable enterprise optimization personnel can build high-quality outside the chain, not only in the content of outstanding results, in the construction of the chain of attention also do very good. In fact, many enterprise optimization personnel will do outside the chain, but often omitted to do some of the chain of attention, may be because so little bit may be punished by Baidu. Therefore, the enterprise website wants to be perfect not only is the outside chain content and the outside chain platform, but also must make the attention matters to be most perfect.

Usually, the station relies on the outside chain, the stations depend on the content, enterprise station belongs to a small web site, business owners are very clear, want to put the ranking of corporate websites, the weight must do a lot of high-quality natural outside the chain, but in addition to the outside the chain there is access to the contents of the station, the chain and content is the same need to pay attention to matters, Just a little attention, long time down will be Baidu punishment. Before, has been asked the author, our corporate web site outside the chain are high-quality outside the chain, why the corporate site is still being punished, when the author looked at their outside chain only to find that they only do the first page outside the chain, the channel page and the inside page do not, in addition to the chain only on a site to do, you say such a chain can bring effect to the site? So I think the time to do outside the chain must pay attention to, although the enterprises do are high-quality outside the chain, but the lack of construction outside the chain of attention, and finally unlucky only their own. Then, the small and medium-sized enterprise website construction outside the chain of attention to what need to remember? The following by A5 marketing and business owners to exchange it.

First, pay attention to the standardization of publishing links

First, the enterprise release chain to pay attention to the standardization of publishing links. For the standardization of the links believe that the webmaster should not be unfamiliar with it, the standardized URL is to select a URL as a standardized and then optimize the URL, now a lot of corporate owners have done 301 of the main domain, which is the choice of a standardized domain name. For example, corporate Web sites have top-level domain name and level two domain name, link behind with HTML and no HTML, and so on, and then select a domain name and do 301. But one thing is that the webmaster didn't notice, in the selection of the preferred domain when not with http://and/, in fact, do not take these external chain effect is not much impact, can not say no impact, but for the standardization of the URL or suggest to take, the benefits are certain.

Second, the publication of the external chain of the subject type of the site to be related

Secondly, the topic type of the publishing chain site should be related. General enterprises in the construction of the chain are going to various types of sites to publish a large number of outside the chain, never consider the subject type of the other site is related to the corporate web site, according to the data show that most enterprises to the Webmaster forum to publish the chain, whether from the relevance or other aspects of no value, Perhaps the enterprise stationmaster wants to pass these outside the chain to make the rank quickly, if really so the author can only say this is a wrong choice. Hair outside the chain must have pertinence and relevance, as the saying goes, "Fish looking for shrimp turtle find Bastard" do outside the chain is the same, enterprises should be based on the product type to find the right site to do outside the chain, now is not the popular station in the portal to contribute? What about the outer chain? I think that want to do this outside the chain, Content to and corporate Web site theme-related, can be combined with the optimization of the site to write, but do not make internet articles published in the Women's class, health category of the website, so that is wrong.

For example: I work in a food company, this enterprise is to do health food, and then I began to do outside the chain, the chain of the platform I select targeted, such as classified information network, Health Forum, business-to-business sites, these sites have health on the column, so I can send some health food articles issued on these platforms. In addition, I go to A5 stationmaster or Chinaz to submit, because this is webmaster website can not send health food website, then I could write some and site-related articles, such as health food site combined with SEO to write, these are related content, the contribution in the Webmaster net effect is very good, and Baidu also like this outside the chain.

Third, notice the release of the chain to be scattered on as many sites as possible

Then, note that the release chain should be spread out on as many sites as possible. There are a lot of business owners like the chain posted on a site, a long time down the site is down the right, but he is still there to think what is the problem, in fact, the chain is always on a website to do, was Baidu to judge cheating. I think, do not put all the links posted on the same site, or a few sites, as much as possible to excavate some of the outside chain of resources will be published to different sites. I believe the webmaster also know, single multiple votes and more than one single vote, search engines prefer the latter, this is also in line with the law of Interconnection. In addition, different sites to export links, the same conditions site everywhere 10 outside the chain point to their own site, less than 10 sites to export a link to their own site.

For example: The author now for the Enterprise website to do outside the chain, I want to put the chain on different sites, such as the author dug a lot of pertinence and relevance of the site, there are forums, classified information, business-to-business, portals, blogs, and so on, these sites have health food classification, the other is webmaster portal. The author will be outside the chain on these platforms and evenly distributed at low and medium high, the effect must be good for a long time. It should be noted that the chain platform after the selection to see how high the weight of these sites, the number of internal chain, the inclusion of fast and unhappy issues, and then determine the chain site.

Four, notice the distribution of the chain of the URL to diversify

Finally, note that the URL of the release chain should be diversified. The URL of the chain is divided into three kinds, the first is the homepage URL, the second is the Channel page URL, the third is the Inner page URL, which is the largest weight of the first page, the second largest channel weight, the smallest weight, then the author's recommendations, usually do outside the chain when to do the home page, channel page, the inner pages of the chain, you can do, you can do together , look at the Enterprise webmaster want to assign weight to who more. In addition, do anchor text to diversify, to do different keywords point to different URLs, this can reduce the search engine for the excessive optimization of cheating discrimination. There is a hyperlink, hyperlinks can expand the relevant domain, the relevant domain more users like and is willing to reprint, the more relevant fields to the weight of the higher, so the relevant domain also to make diversification.

Written at the end:

Above by A5 marketing http://www.admin5.cn/article-426-1.html original edit. Corporate webmaster usually hair outside the chain when not only to pay attention to the quality of content, content of the original, but also pay attention to the issue of the chain of attention, do not underestimate the small details, do a bad job can bring great disaster to the site, so outside the chain of attention to the matter I hope the webmaster more understanding and learning. Of course, if you don't understand these caveats.

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