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Believe in the enterprise to do optimization webmaster should know the title tag of the site, English name for description, belong to the META tag part of the site is also one of the three major labels. Description is mainly to make a concise summary of the content of the Web page, if the description of the description and Web content, Baidu will description as a summary of the choice of one of the goals, And a good description will help users more easily from the search results to determine whether the content of the enterprise site and the requirements match. Therefore, if you set the description well, you can bring the best user experience to your site.
Recently, the author in the group to see some webmaster in the exchange of description tags, they said that if you set a number of target keywords in the description can greatly increase the density of keywords, the keyword ranking is also a very large effect, from the exchange found that a lot of business owners are so think, The author also looked at their website, found not only the description of the stack of keywords, even the title and keyword tags are piling keywords. This makes the author very unexpectedly, some of the owners of the description of the role of the label does not understand, can be said to have no concept. The author believes that description in the WEB2.0 is not the weight of the reference factors, the existence of this label does not affect the Web page weight, will only be used as a summary of the search results of a choice, the white is to bring the user experience. So the owners must do a good job of description label to do a good job of user experience, the following author and the vast number of business owners to communicate how to use the title tag to do the user experience.
First, the enterprise website to accurately describe the page, do not stack keywords
First of all, the enterprise site to accurately describe the page, do not stack keywords. may have the enterprise stationmaster will ask, how can I write a description to be more accurate and do not stack keywords, in fact, is very simple, the general ability to express good words can be written, the author has a method, the products and enterprises together to write a phrase, you can choose to introduce the enterprise at the same time also introducing products, And in addition to the keyword when the natural to rub in, the number of times not more than two, so that users in search of the first time you can see this business site is mainly to do what.
The description above can bring the user experience, the author in the setting of the site description, the whole is to consider the user experience and not to consider keywords, such as professional for small and medium-sized enterprises to provide SEO, network marketing, E-commerce services, to help SMEs grow faster, read up to know how good the user experience.
Create different descriptions for each page to avoid the same description for each page
Then, create a different description for each page, avoiding the same description for each page. The construction of a good site is divided into Home → channel page → content page, and these three pages are required not to describe the label, in the deployment of the description tag to do each page is a different description, must not appear duplicate description page. First, next page and Channel page, these two pages can be set up their own specific content to write a description of the page, and then to the content page, the content page is very simple, generally let the page automatically call can, such as the page's top 80 text default generation description, now many content pages are doing so, There is no need to deliberately set the description, naturally it can be.
Third, the company's Web site description of the length should be reasonable, but not long but short
Finally, the corporate Web site description of the length should be reasonable, but not long but short. Description of the length of the user is very concerned about things, description too long users do not want to read, description too short users feel that the site is not authoritative and security, so in this very difficult under the hand-written description, the author suggested that the enterprise webmaster to the length to be reasonable, but not long but short just can, preferably with a simple sentence to summarize the description Direct the main points to the user, so that users can see at a glance what the site is to do content.
The picture above is the description of the A5 webmaster NET, look at this section description, directly to provide users with the information you want to find, because the site is mainly for webmaster services, so the description is written to provide a comprehensive webmaster information, webmaster transactions, webmaster Tools, build station source code, these are user needs, the most important is the length is not long nor short, just.
Written at the end:
Above by A5 marketing http://www.admin5.cn/article-581-1.html original edit. The above three points if the enterprise webmaster can do, then the description of the corporate Web site can highlight the user experience, but the author's suggestion is that if you want to do the real user experience is not entirely relying on these three points, the most important thing is to rely on the editorial ability of the webmaster, it is best to write the user fully convincing description, This will bring the best user experience.
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